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- Tasks: Create and analyse marketing plans to boost BookTrust's reading programmes in schools.
- Company: Join the UK's largest children's reading charity making a real difference.
- Benefits: Family-friendly workplace, supportive colleagues, and opportunities for professional growth.
- Why this job: Be part of a mission that helps children discover the joy of reading.
- Qualifications: Minimum three years in marketing with B2B experience and people management skills.
- Other info: Dynamic role with a chance to impact children's lives through reading.
The predicted salary is between 36000 - 60000 £ per year.
About BookTrust
BookTrust is the UK’s largest children’s reading charity. Each year we reach over 1.3 million children and families across England, Wales and Northern Ireland, delivering evidence-informed programmes that make a measurable difference to children’s reading behaviours. Our work is rooted in the belief that every child deserves the chance to enjoy reading and all the lifelong benefits it brings. Children who read regularly are happier and healthier, they form stronger bonds, they are more creative and enjoy more success in life.
BookTrust’s most recent strategy, "Reading for a brighter future", sets out our mission - to get children from low-income households and vulnerable family backgrounds reading regularly and by choice. What we do has never mattered more; or been more needed. We deliver our mission through evidence-based interventions, with a strong focus on children in the early years and their families. Our carefully selected books and well-researched programmes are delivered by a network of over 30,000 local partners, bringing the magic of reading to children in every community in England, Wales and Northern Ireland. We work with every local authority across England and Wales, as well as health visitors, schools, libraries, social workers and early years workers. We also have an excellent and increasingly diverse community of children’s authors and illustrators and committed and expert support from publishers.
Everyone at BookTrust is committed to our mission, and are passionate about the real difference that shared reading from the earliest days can make. We are a genuinely family/life-friendly organisation, offering a caring workplace with supportive and expert colleagues.
Job summary:
We’re looking for a Marketing Manager to join our team to create, deliver and analyse integrated marketing plans that utilise the full marketing mix to extend the reach and maximize the sales of BookTrust’s traded reading programmes to schools. In this role, you’ll be responsible for using data and insight to develop and deliver marketing activity to support a wide range of BookTrust campaigns, events and initiatives to meet our ambitious targets. You’ll establish an ongoing evaluation process and utilise sector and customer insight to continually improve our marketing.
Experience of working across multiple campaigns in an agile way and prioritising your workload effectively is essential. The ideal candidate will have a breadth of marketing skills and experience and a proactive and collaborative approach to working with colleagues across the charity to deliver marketing campaigns and activity to a consistently high standard. The successful candidate must have at least three years of marketing experience, have previously worked in a B2B, traded and/or commercial marketing role at a similar level including people management experience.
Full details about the role and candidate requirements can be found in the attached Job Description.
Application deadline: 23:59 on Friday 20 February 2026. We may choose to close applications early if we have received sufficient numbers of quality applications, so please don’t wait until the closing date to apply.
How to apply: Please apply via our vacancies website along with your CV and covering letter explaining why you think you are the right candidate for this role and highlighting any experience that may support your application. Your covering letter should not be longer than 700 words.
Shortlisting and interview schedule:
Shortlisting will take place w/c 24 February. First interviews will take place on Wednesday 4 March and Monday 9 March. Please note: As part of the selection process, shortlisted candidates may be invited to attend a second interview to further assess suitability for the role.
Want to join us? Find out more about who we are at: https://www.booktrust.org.uk/about-us/work-at-booktrust/
Marketing Manager in Yorkshire employer: BOOKTRUST
Contact Detail:
BOOKTRUST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Yorkshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching BookTrust and its mission. Understand their campaigns and think about how your marketing skills can help them reach more children. Tailor your answers to show you're passionate about their cause!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable talking about your experience and how it relates to the role. The more you practice, the more confident you'll feel when it's time for the real deal.
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets seen. Plus, it shows you're serious about joining the BookTrust team and making a difference in children's lives.
We think you need these skills to ace Marketing Manager in Yorkshire
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Marketing Manager role. Highlight your relevant experience and how it aligns with BookTrust's mission. We want to see your passion for reading and how you can contribute to our goals!
Showcase Your Marketing Skills: In your application, don’t just list your skills—show us how you've used them in real-life scenarios. Whether it's a successful campaign or innovative strategies, we love seeing concrete examples of your marketing prowess.
Keep It Concise: Remember, your cover letter should be no longer than 700 words. Be clear and to the point while still conveying your enthusiasm for the role. We appreciate brevity and clarity, so make every word count!
Apply Early!: Don’t wait until the last minute to submit your application. We might close applications early if we get enough quality candidates. Head over to our vacancies website and get your application in as soon as you can!
How to prepare for a job interview at BOOKTRUST
✨Know Your Audience
Before the interview, take some time to research BookTrust and its mission. Understand their focus on children's reading and how your marketing experience can contribute to their goals. This will help you tailor your responses and show genuine interest in their work.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've managed, especially those that involved B2B or commercial elements. Highlight the strategies you used, the results achieved, and how you adapted to challenges. This will demonstrate your hands-on experience and problem-solving skills.
✨Emphasise Collaboration
Since the role requires working closely with various teams, be ready to discuss how you've successfully collaborated with colleagues in previous roles. Share examples of how you’ve built relationships and worked together to achieve common goals, as this aligns with BookTrust's collaborative culture.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared about BookTrust’s current marketing strategies or future initiatives. This shows your enthusiasm for the role and helps you gauge if the organisation is the right fit for you.
