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- Tasks: Lead innovative fundraising campaigns to engage supporters and maximise income for children's reading.
- Company: Join BookTrust, the UK's largest children's reading charity making a real difference.
- Benefits: Competitive salary, supportive team, and opportunities for professional growth.
- Other info: Flexible office locations in London or Leeds with a vibrant, collaborative work culture.
- Why this job: Be part of a mission-driven team that transforms children's lives through the joy of reading.
- Qualifications: Experience in fundraising and campaign management with a passion for data-driven strategies.
The predicted salary is between 36000 - 38000 £ per year.
Join BookTrust, the UK’s largest children’s reading charity, and help change children’s lives through reading. For more than 100 years, we’ve been inspiring a love of books and reading, reaching millions of children every year, particularly those from low-income families and vulnerable backgrounds.
We are looking for a Senior Individual Giving Officer to deliver innovative, insight-led fundraising campaigns that grow supporter engagement and maximise income. Working as part of a supportive, ambitious and collaborative team, you’ll gain experience across the full Individual Giving programme while helping bring the joy and benefits of reading to children across the UK. This is an exciting opportunity for a creative and data-driven fundraiser who enjoys managing campaigns end-to-end and is passionate about delivering an excellent supporter experience. You’ll help shape and deliver multi-channel campaigns, test new ideas and fundraising products, and use insight to drive performance and long-term supporter relationships.
The role can be based in either our London office in Farringdon or our Leeds head office, with a minimum of eight office days per month.
Fundraising at BookTrust
As a charity, fundraising is central to BookTrust’s mission, enabling us to bring our work to life and reach more children through a diverse portfolio of income generation, including mixed models of trading and philanthropy. You will join a friendly, supportive, and ambitious fundraising team working together to generate sustainable income that supports our mission through the funding of programmes and projects and ensures excellent stewardship of our donors. As part of our new strategy, we aim to grow our income significantly over the next five years. With current annual income of £12.4m and a strong base of long-term committed funding, we are well positioned to expand our work. As we expand our work and reach more children and families, developing new income streams is a key organisational priority. The Individual Giving function within the Fundraising team, where this role sits, has been tasked with growing income to £2 million by 2030. We will do this by improving our supporter experience and engagement, employing a test-and-learn strategy across a range of campaigns and being data-led in everything that we do.
Job Purpose
The Senior Individual Giving Officer plays a central role delivering the campaigns and plans that will achieve the Individual Giving programme income targets. The post holder, working closely with colleagues across BookTrust, will manage existing and test new Individual Giving campaigns and develop and test new fundraising products in order to generate income from new and existing supporters. This is an exciting time to join BookTrust as we invest in growing our Individual Giving programme and develop new ways for supporters to help children discover the life-changing benefits of reading.
Key Responsibilities:
- Manage acquisition and retention campaigns including testing new audiences and channels.
- Deliver effective supporter journeys to ensure the highest possible standards of donor experience.
- End-to-end campaign management across the fundraising mix including legacies, mid value and in memory.
- Support the testing and development of new community and events fundraising opportunities.
- Work closely with and support the Individual Giving Lead to ensure all activity is delivered on time and to budget, contributing to annual income targets.
Relationships
- Work collaboratively with colleagues across marketing, digital, comms and across the organisation.
- Work closely with Supporter Services and CRM colleagues to ensure best experience for our supporters.
- Work effectively with external suppliers and agencies, maintaining strong working relationships.
Budgeting, analysis and reporting
- Monitor and control income and expenditure against targets outlined in annual plans.
- Feed into quarterly forecasting and annual budget setting processes.
- Closely monitor campaign results, provide updates on performance and produce post-campaign analysis reports.
- Make recommendations to improve the performance of future campaigns based on evidence and data.
- Contribute to CRM development and update existing reporting mechanisms.
Other
- Keep up to date with innovation and changes in the sector and external environment.
- Undertake other duties as required that are commensurate with this role.
Senior Individual Giving Officer employer: BOOKTRUST
Contact Detail:
BOOKTRUST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Individual Giving Officer
✨Tip Number 1
Network like a pro! Reach out to people in the charity sector, especially those involved in fundraising. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for reading and children’s welfare in every conversation. When you chat with potential employers or connections, share your thoughts on innovative fundraising ideas. This will not only showcase your creativity but also your commitment to the cause.
✨Tip Number 3
Prepare for interviews by researching BookTrust’s current campaigns and their impact. Bring insights and suggestions to the table during your interview. This shows you’re proactive and genuinely interested in contributing to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at BookTrust and making a difference in children’s lives through reading.
We think you need these skills to ace Senior Individual Giving Officer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Individual Giving Officer role. Highlight your relevant experience in fundraising campaigns and your passion for children's literacy. We want to see how you can bring your unique skills to our team!
Showcase Your Creativity: Since this role involves delivering innovative campaigns, don’t shy away from sharing your creative ideas. Whether it’s a new fundraising product or a fresh approach to supporter engagement, let us know how you think outside the box!
Be Data-Driven: We love a good data story! Make sure to include examples of how you've used data to drive campaign performance in your previous roles. This will show us that you understand the importance of insight-led fundraising.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our mission there!
How to prepare for a job interview at BOOKTRUST
✨Know Your Stuff
Before the interview, dive deep into BookTrust's mission and values. Understand their current campaigns and how they engage with supporters. This will not only show your passion for their cause but also help you tailor your answers to align with their goals.
✨Showcase Your Creativity
As a Senior Individual Giving Officer, creativity is key! Prepare examples of innovative fundraising campaigns you've managed in the past. Be ready to discuss how you used data to drive decisions and improve supporter experiences.
✨Be Data-Driven
Since this role is all about insight-led fundraising, come prepared with specific metrics from your previous campaigns. Discuss how you monitored performance and made adjustments based on data analysis. This will demonstrate your analytical skills and commitment to continuous improvement.
✨Collaborate and Communicate
Highlight your experience working collaboratively across teams. BookTrust values teamwork, so share examples of how you've successfully partnered with marketing, digital, or other departments to achieve campaign goals. Good communication skills are essential!