Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and analyse marketing plans to boost BookTrust's reading programmes in schools.
- Company: Join the UK's largest children's reading charity making a real difference.
- Benefits: Family-friendly workplace, supportive colleagues, and opportunities for professional growth.
- Why this job: Be part of a mission that helps children discover the joy of reading.
- Qualifications: Minimum three years in marketing with B2B experience and people management skills.
- Other info: Dynamic role with a chance to impact children's lives through reading.
The predicted salary is between 36000 - 60000 £ per year.
About BookTrust
BookTrust is the UK’s largest children’s reading charity. Each year we reach over 1.3 million children and families across England, Wales and Northern Ireland, delivering evidence-informed programmes that make a measurable difference to children’s reading behaviours. Our work is rooted in the belief that every child deserves the chance to enjoy reading and all the lifelong benefits it brings. Children who read regularly are happier and healthier, they form stronger bonds, they are more creative and enjoy more success in life. BookTrust’s most recent strategy, "Reading for a brighter future", sets out our mission - to get children from low-income households and vulnerable family backgrounds reading regularly and by choice. What we do has never mattered more; or been more needed.
We deliver our mission through evidence-based interventions, with a strong focus on children in the early years and their families. Our carefully selected books and well-researched programmes are delivered by a network of over 30,000 local partners, bringing the magic of reading to children in every community in England, Wales and Northern Ireland. We work with every local authority across England and Wales, as well as health visitors, schools, libraries, social workers and early years workers. We also have an excellent and increasingly diverse community of children’s authors and illustrators and committed and expert support from publishers. Everyone at BookTrust is committed to our mission, and are passionate about the real difference that shared reading from the earliest days can make. We are a genuinely family/life-friendly organisation, offering a caring workplace with supportive and expert colleagues.
Job summary:
We’re looking for a Marketing Manager to join our team to create, deliver and analyse integrated marketing plans that utilise the full marketing mix to extend the reach and maximize the sales of BookTrust’s traded reading programmes to schools. In this role, you’ll be responsible for using data and insight to develop and deliver marketing activity to support a wide range of BookTrust campaigns, events and initiatives to meet our ambitious targets. You’ll establish an ongoing evaluation process and utilise sector and customer insight to continually improve our marketing.
Experience of working across multiple campaigns in an agile way and prioritising your workload effectively is essential. The ideal candidate will have a breadth of marketing skills and experience and a proactive and collaborative approach to working with colleagues across the charity to deliver marketing campaigns and activity to a consistently high standard. The successful candidate must have at least three years of marketing experience, have previously worked in a B2B, traded and/or commercial marketing role at a similar level including people management experience.
Application deadline: 23:59 on Friday 20 February 2026. We may choose to close applications early if we have received sufficient numbers of quality applications, so please don’t wait until the closing date to apply.
How to apply:
Please apply via our vacancies website along with your CV and covering letter explaining why you think you are the right candidate for this role and highlighting any experience that may support your application. Your covering letter should not be longer than 700 words.
Shortlisting and interview schedule:
Shortlisting will take place w/c 24 February. First interviews will take place on Wednesday 4 March and Monday 9 March. Please note: As part of the selection process, shortlisted candidates may be invited to attend a second interview to further assess suitability for the role.
Want to join us? Find out more about who we are at: https://www.booktrust.org.uk/about-us/work-at-booktrust/
Marketing Manager employer: BOOKTRUST
Contact Detail:
BOOKTRUST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. This will give you an edge during interviews and show that you’re not just all talk.
✨Tip Number 3
Prepare for interviews by researching BookTrust’s mission and values. Tailor your answers to reflect how your experience aligns with their goals, especially around promoting reading among children.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at BookTrust.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your Covering Letter: Make sure to customise your covering letter for the Marketing Manager role. Highlight your relevant experience and how it aligns with BookTrust's mission. We want to see your passion for reading and how you can contribute to our goals!
Showcase Your Marketing Skills: Don’t hold back on showcasing your marketing skills! Use specific examples from your past roles to demonstrate your ability to create and analyse integrated marketing plans. We love seeing how you've made a measurable impact in previous positions.
Keep It Concise: Remember, your covering letter should be no longer than 700 words. Be clear and concise while still conveying your enthusiasm for the role. We appreciate straightforward communication that gets to the point!
Apply Early!: Don’t wait until the deadline to apply! We might close applications early if we get enough quality candidates. Head over to our vacancies website and submit your application as soon as you can. We can’t wait to hear from you!
How to prepare for a job interview at BOOKTRUST
✨Know Your Audience
Before the interview, take some time to research BookTrust and its mission. Understand their focus on children's reading and how your marketing skills can contribute to their goals. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past marketing roles that demonstrate your ability to create and analyse integrated marketing plans. Highlight any experience you have with B2B marketing and managing campaigns, as this is crucial for the Marketing Manager position.
✨Be Data-Driven
Since the role involves using data and insights to inform marketing strategies, be ready to discuss how you've used data in previous campaigns. Bring examples of how your analytical skills have led to successful outcomes, and be prepared to suggest how you could apply this at BookTrust.
✨Collaborative Mindset
BookTrust values a collaborative approach, so be sure to express your willingness to work with various teams. Share instances where you've successfully collaborated with colleagues to achieve marketing objectives, and emphasise your proactive attitude towards teamwork.
