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- Tasks: Lead innovative fundraising campaigns to engage supporters and maximise income for children's reading.
- Company: Join BookTrust, the UK's largest charity dedicated to inspiring children's love of reading.
- Benefits: Flexible working options, supportive team environment, and opportunities for professional growth.
- Other info: Exciting opportunity to shape the future of children's literacy in a collaborative setting.
- Why this job: Make a real difference in children's lives through reading while developing your fundraising skills.
- Qualifications: Experience in fundraising and campaign management, with a passion for data-driven strategies.
The predicted salary is between 30000 - 40000 £ per year.
Join BookTrust, the UK’s largest children’s reading charity, and help change children’s lives through reading. For more than 100 years, we’ve been inspiring a love of books and reading, reaching millions of children every year, particularly those from low-income families and vulnerable backgrounds.
We are looking for a Senior Individual Giving Officer to deliver innovative, insight-led fundraising campaigns that grow supporter engagement and maximise income. Working as part of a supportive, ambitious and collaborative team, you’ll gain experience across the full Individual Giving programme while helping bring the joy and benefits of reading to children across the UK. This is an exciting opportunity for a creative and data-driven fundraiser who enjoys managing campaigns end-to-end and is passionate about delivering an excellent supporter experience. You’ll help shape and deliver multi-channel campaigns, test new ideas and fundraising products, and use insight to drive performance and long-term supporter relationships.
The role can be based in either our London office in Farringdon or our Leeds head office, with a minimum of eight office days per month.
Fundraising at BookTrust
As a charity, fundraising is central to BookTrust’s mission, enabling us to bring our work to life and reach more children through a diverse portfolio of income generation, including mixed models of trading and philanthropy. You will join a friendly, supportive, and ambitious fundraising team working together to generate sustainable income that supports our mission through the funding of programmes and projects and ensures excellent stewardship of our donors. As part of our new strategy, we aim to grow our income significantly over the next five years. With current annual income of £12.4m and a strong base of long-term committed funding, we are well positioned to expand our work. As we expand our work and reach more children and families, developing new income streams is a key organisational priority. The Individual Giving function within the Fundraising team, where this role sits, has been tasked with growing income to £2 million by 2030. We will do this by improving our supporter experience and engagement, employing a test-and-learn strategy across a range of campaigns and being data-led in everything that we do.
Job Purpose
The Senior Individual Giving Officer plays a central role delivering the campaigns and plans that will achieve the Individual Giving programme income targets. The post holder, working closely with colleagues across BookTrust, will manage existing and test new Individual Giving campaigns and develop and test new fundraising products in order to generate income from new and existing supporters. This is an exciting time to join BookTrust as we invest in growing our Individual Giving programme and develop new ways for supporters to help children discover the life-changing benefits of reading.
Key Responsibilities:
- Manage acquisition and retention campaigns including testing new audiences and channels.
- Deliver effective supporter journeys to ensure the highest possible standards of donor experience.
- End-to-end campaign management across the fundraising mix including legacies, mid value and in memory.
- Support the testing and development of new community and events fundraising opportunities.
- Work closely with and support the Individual Giving Lead to ensure all activity is delivered on time and to budget, contributing to annual income targets.
- Work collaboratively with colleagues across marketing, digital, comms and across the organisation.
- Work closely with Supporter Services and CRM colleagues to ensure best experience for our supporters.
- Work effectively with external suppliers and agencies, maintaining strong working relationships.
- Monitor and control income and expenditure against targets outlined in annual plans.
- Feed into quarterly forecasting and annual budget setting processes.
- Closely monitor campaign results, provide updates on performance and produce post-campaign analysis reports.
- Make recommendations to improve the performance of future campaigns based on evidence and data.
- Contribute to CRM development and update existing reporting mechanisms.
- Keep up to date with innovation and changes in the sector and external environment.
- Undertake other duties as required that are commensurate with this role.
Senior Individual Giving Officer in Hampshire employer: BOOKTRUST
Contact Detail:
BOOKTRUST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Individual Giving Officer in Hampshire
✨Tip Number 1
Network like a pro! Reach out to people in the charity sector, especially those involved in fundraising. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for reading and children’s welfare in every conversation. When you chat with potential employers or connections, share your ideas on how to engage supporters and improve donor experiences. This will help you stand out as someone who truly cares about the mission.
✨Tip Number 3
Be proactive! If you see a campaign or initiative from BookTrust that excites you, reach out and share your thoughts. This shows initiative and can lead to meaningful conversations about how you could contribute to their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the BookTrust team. Don’t forget to tailor your application to highlight your relevant experience and skills!
We think you need these skills to ace Senior Individual Giving Officer in Hampshire
Some tips for your application 🫡
Show Your Passion for Reading: When writing your application, let your love for reading and its impact on children shine through. We want to see how your passion aligns with our mission at BookTrust, so share any personal stories or experiences that highlight this connection.
Be Data-Driven: Since we’re looking for someone who’s data-driven, make sure to include specific examples of how you’ve used data to inform your fundraising strategies in the past. This will show us that you understand the importance of insights in driving successful campaigns.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Senior Individual Giving Officer role. Highlight relevant experience and skills that match the job description, and demonstrate how you can contribute to our goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us that you’re proactive and genuinely interested in joining our team at BookTrust!
How to prepare for a job interview at BOOKTRUST
✨Know Your Stuff
Before the interview, dive deep into BookTrust's mission and values. Understand their current campaigns and how they engage with supporters. This will not only show your passion for their cause but also help you tailor your answers to align with their goals.
✨Showcase Your Creativity
As a Senior Individual Giving Officer, creativity is key! Prepare examples of innovative fundraising campaigns you've managed in the past. Be ready to discuss how you tested new ideas and what insights you gained from those experiences.
✨Data-Driven Mindset
Since this role is data-led, come prepared with specific metrics or results from previous campaigns you've worked on. Highlight how you used data to drive decisions and improve supporter engagement, as this will resonate well with the interviewers.
✨Collaborative Spirit
BookTrust values teamwork, so be ready to discuss how you've successfully collaborated with different teams in the past. Share examples of how you’ve built relationships with colleagues and external partners to achieve common goals.