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- Tasks: Lead and evolve Booksy's marketing tech ecosystem, optimising data flows and integrations.
- Company: Join a global team at Booksy, empowering entrepreneurs and enhancing customer experiences.
- Benefits: Enjoy remote work, 26 days holiday, and access to global learning programmes.
- Why this job: Make a real impact in a dynamic environment while solving complex marketing tech challenges.
- Qualifications: Strong experience with MarTech platforms, APIs, and data management; leadership skills preferred.
- Other info: Diverse and inclusive workplace committed to supporting all backgrounds.
The predicted salary is between 36000 - 60000 ÂŁ per year.
A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers arrange “me time” moments, we’re in the business of helping people thrive and feel fantastic. Working in an ever-changing scale-up where things are messy and resources are limited isn't for everyone. If you thrive in a stable environment with big budgets, clear processes, and structures then, if being honest, we’re probably not for you. However, if you love bringing order to chaos, inventively solving problems, and prioritizing your own path within ambiguity, then you're likely to love it here.
The people you’ll like to work with and the projects you’ll enjoy impacting: As a MarTech Lead, reporting to the Head of Customer Data & Technology in our Data and Strategic Analytics team, your mission will be to own and evolve the technical foundation of Booksy’s marketing technology ecosystem - from acquisition through retention. Starting with Iterable as our core post-conversion engagement platform, you’ll act as the technical owner and primary administrator across our MarTech stack. This includes acquisition platforms such as Meta, Google, TikTok, CRM systems like Salesforce Sales Cloud, our Customer Data Platform (Segment), attribution tools, and third-party integrations. This is a hands-on, deeply technical role. You’ll design and maintain scalable system architectures, build and optimize API-based integrations, manage data schemas and mappings, and ensure clean, reliable data flows that power personalization, reporting, and customer journey orchestration. You’ll be the go-to technical partner for marketing, working closely with engineering, data, product, and growth teams to translate business requirements into robust technical solutions. As the function matures, you’ll define the MarTech roadmap and begin to mentor and lead a small team, starting with a MarTech Administrator, to scale capability and impact across the organization.
Requirements
- Strong experience owning and operating marketing technology platforms, including Meta and Google Ads, analytics tools (for example Google Analytics), engagement platforms like Iterable, CDPs such as Segment, and CRM systems like Salesforce.
- Strong technical expertise with APIs, data mapping, data structures, and SQL, with a proven track record of building and maintaining platform integrations.
- Experience integrating acquisition platforms, CRMs, CDPs, and MAPs into a cohesive, scalable MarTech ecosystem.
- Proven ability to translate marketing and business needs into technical requirements, and to clearly explain technical solutions to non-technical stakeholders.
- Experience owning platform performance, monitoring health, troubleshooting issues, and continuously optimizing workflows and system reliability.
- Confidence acting as the internal escalation point for MarTech issues, change requests, and technical problem-solving.
- At a minimum, conversational English language skills.
It will also help you to have:
- Experience working with Salesforce Sales Cloud and/or Marketing Cloud.
- Familiarity with data governance, schema design, and best practices for data quality, integrity, and compliance.
- Previous leadership or mentoring experience, with the ambition to grow and manage a MarTech function.
- Experience partnering closely with product and engineering teams, influencing prioritization and delivery.
Benefits
- This is a fully remote position. We take pride in being a globally distributed team.
- A generous holiday allowance of 26 days plus public holidays.
- Access to a global learning and development program, wellness benefits, and discounts across partner platforms.
Our Diversity and Inclusion Commitment: We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us, so we can best support you. Kindly submit your application and CV in English to ensure it is successfully reviewed.
MarTech Lead employer: Booksy
Contact Detail:
Booksy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MarTech Lead
✨Tip Number 1
Network like a pro! Reach out to people in the MarTech space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past MarTech projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss how you've tackled challenges in previous roles, especially around APIs and data integration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace MarTech Lead
Some tips for your application 🫡
Show Your Technical Skills: Make sure to highlight your experience with marketing technology platforms like Meta, Google Ads, and Iterable. We want to see how you've owned and operated these tools, so don’t hold back on the details!
Speak Our Language: Since English is our company language, ensure your application is clear and concise in English. This will help us understand your skills and fit for the role better.
Be a Problem Solver: We love candidates who can bring order to chaos! Share examples of how you've tackled technical challenges or optimised workflows in your previous roles. It’ll show us you’re the right fit for our dynamic environment.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Booksy
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the marketing technology platforms mentioned in the job description, like Iterable, Salesforce, and Google Ads. Familiarise yourself with their functionalities and how they integrate with each other, as you’ll need to demonstrate your technical expertise during the interview.
✨Showcase Problem-Solving Skills
Prepare examples of how you've tackled complex problems in previous roles. Since this position involves bringing order to chaos, be ready to discuss specific challenges you faced and the innovative solutions you implemented to overcome them.
✨Communicate Technical Concepts Clearly
Practice explaining technical concepts in simple terms, as you’ll need to translate technical requirements for non-technical stakeholders. Think of scenarios where you’ve had to bridge the gap between tech and marketing teams, and be prepared to share those experiences.
✨Demonstrate Leadership Potential
Even if you haven’t formally led a team before, think about times when you’ve mentored others or taken initiative in projects. Highlight your ambition to grow and manage a MarTech function, as this will show that you’re not just looking for a job, but are invested in the future of the role.
