At a Glance
- Tasks: Drive SEO and GEO strategies to boost our online presence and engage readers.
- Company: Join an award-winning online bookseller making a real impact in the community.
- Benefits: Competitive salary, company pension, and on-site parking.
- Other info: Flexible work environment with opportunities for growth and learning.
- Why this job: Be part of a dynamic team shaping the future of reading and digital marketing.
- Qualifications: Experience in SEO, strong analytical skills, and a passion for books.
The predicted salary is between 26000 - 29000 € per year.
Overview
Books2Door is an innovative, exciting and award-winning online bookseller. Recognised by leading industry organisations for our company success and community engagement, we are proud of our roots and our future.
A few things we are proud of
- We have donated over 30,000 books for free in the last 5 years
- We have a diverse team of staff in terms of demographic, ethnicity and culture
- Dominating the TikTok space when it comes to books
- We provide up to 80% off books - all year round!
- We work closely with communities and schools to promote a love for reading
- We offer one of the most affordable book subscription boxes around
About the ideal candidate
We are looking for an enthusiastic and committed self-starter to take ownership of our search and AI presence, with a focus on strategy and technical SEO. This is an innovative and fast-moving space, and we need someone to stay ahead of trends while defining best practices. You will take the lead on our website and app, working with colleagues and agencies to make Books2Door a destination for readers and parents alike.
Key Responsibilities
- Generate and prioritise high-potential opportunities to improve SEO performance and content effectiveness
- Develop and execute our Generative Engine Optimisation (GEO) strategy, generating conversions through all AI and chatbot experiences, including ChatGPT
- Manage and update our Shopify websites and apps, working closely with our creative and social media teams to improve and grow them
- Lead technical SEO improvements, such as fixing crawl errors, improving site speed, structure, schema, and addressing indexing issues
- Brief new content for top-of-funnel search queries and optimise published content for performance
- Conduct on-page optimisation, including updating meta tags and improving internal linking, keyword research, and competitor analysis
- Implement SEO content best practices across existing pages and blog content to drive growth
- Using Digital PR, improve our domain authority & backlinks to drive website traffic
- Proactively problem-solve and support all marketing campaigns and team members with SEO work and ideas
- Monitor organic search and GEO performance data, identifying trends and opportunities, using tools such as Google Analytics, Search Console and Ahrefs
- Maintain our SEO tracking and analysis tools, ensuring data is accurate and actionable
- Prepare weekly monthly SEO & GEO reports and technical plans, including KPIs, flagging short-term trends and wins to the team and documenting our long term growth
- Communicate an understanding of how SEO and GEO contribute to the marketing funnel to stakeholders
- Document and share SEO best practices, and support upskilling across marketing team
- Collaborate with the ecommerce team to help ensure growth across sales channels
- Stay informed on SEO and GEO trends, techniques, and guidelines to enhance your skills
- Actively participate in training sessions and contribute to team discussions
Skills, Knowledge and Expertise
- Strong working knowledge of on-page SEO, keyword research, and technical fundamentals.
- Able to brief and optimise content that balances ranking potential and user intent.
- Confident using tools like GA4, GSC, Semrush, Ahrefs, Screaming Frog, or similar.
- Comfortable analysing rankings, traffic, and conversion data to spot patterns or surface insights.
- Able to interpret performance dashboards and contribute to reporting with clear takeaways.
- Proven ability to work cross-functionally with content, product, compliance, and analytics teams.
- Can communicate ideas and updates clearly and proactively
- Receptive to feedback and quick to action it
Job Title and pay based on experience
Roles and compensation
- SEO & GEO Assistant – 2 years: £26,000 per year
- SEO & GEO Executive – 2 years plus: £27,500 per year
- SEO & GEO Senior Executive – 4 years plus: £29,000 per year
- On-site parking
Schedule
- 8 hour shift
- Day shift
- Monday to Friday
Location: Leicester, LE1 4BX – reliably commute or plan to relocate before starting work (required)
Education: Bachelor\'s (preferred)
Experience: SEO Executive: 2+ years (preferred)
- Company pension
- On-site parking
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Retail
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SEO and GEO Marketing in Leicester employer: Books 2 Door Limited
Books2Door is an exceptional employer that champions innovation and community engagement, making it a rewarding place to work. With a diverse team and a strong commitment to promoting literacy, employees benefit from a supportive work culture that encourages personal growth and collaboration. Located in Leicester, the company offers competitive salaries, generous book discounts, and opportunities to lead in the fast-evolving SEO landscape, ensuring that every team member can thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land SEO and GEO Marketing in Leicester
✨Tip Number 1
Get your networking game on! Connect with people in the SEO and marketing space, especially those who work at Books2Door. A friendly chat can go a long way, and you never know who might put in a good word for you.
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your SEO projects or any cool strategies you've implemented. This will help us see your potential and how you can contribute to our innovative team.
✨Tip Number 3
Stay ahead of the trends! Keep an eye on the latest SEO and GEO developments. Share your insights during interviews to demonstrate your passion and commitment to staying current in this fast-moving space.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in being part of the Books2Door family.
We think you need these skills to ace SEO and GEO Marketing in Leicester
Some tips for your application 🫡
Show Your Passion for Books:When you're writing your application, let your love for books shine through! Mention any personal experiences or projects that showcase your enthusiasm for reading and how it aligns with our mission at Books2Door.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your SEO skills and experience. Use keywords from the job description to show us you understand what we're looking for and how you can contribute to our team.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on your key achievements and how they relate to the role. This will help us see your potential quickly!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Books 2 Door Limited
✨Know Your SEO Basics
Before the interview, brush up on your knowledge of on-page SEO, keyword research, and technical fundamentals. Be ready to discuss how you would approach improving SEO performance and content effectiveness for Books2Door.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with tools like Google Analytics, Search Console, and Ahrefs. Have examples ready that demonstrate how you've used data to identify trends and improve SEO strategies in previous roles.
✨Be Ready to Discuss Trends
Stay informed about the latest SEO and GEO trends. During the interview, share your thoughts on current best practices and how you would apply them to enhance Books2Door's online presence.
✨Communicate Clearly
Practice articulating your ideas and updates clearly. Since collaboration is key in this role, be prepared to explain how you would work cross-functionally with other teams to drive growth and improve SEO performance.
