At a Glance
- Tasks: Lead and scale global marketing strategies to elevate brand awareness and drive revenue growth.
- Company: Join Ripjar, a tech company fighting financial crime with innovative software solutions.
- Benefits: Competitive salary, 25 days leave plus birthdays off, fully remote work, and private healthcare.
- Other info: Remote-first culture with opportunities for career growth and collaboration across global teams.
- Why this job: Make a real impact in a fast-paced environment while building a brand that resonates.
- Qualifications: 5+ years in senior B2B SaaS marketing, strong data-driven decision-making skills.
The predicted salary is between 80000 - 100000 £ per year.
Ripjar’s team builds software products that make the world safer. We work together, mixing creativity with technology and engineering excellence to solve problems that nobody else can. Our mission is to elevate brand awareness and drive revenue growth through innovative marketing strategies that captivate audiences, foster customer loyalty and amplify the influence of our brand in the marketplace.
We’re looking for a strategic and hands‑on Vice President of Marketing to lead and scale our global marketing strategy. In this role, you will be responsible for shaping our brand, driving demand, and delivering measurable growth across all channels. You’ll work closely with the executive team to translate business goals into high‑impact marketing initiatives that strengthen market position, accelerate customer acquisition, and deepen customer engagement. This is a highly visible leadership role for someone who thrives in a fast‑paced environment, combines creativity with commercial insight, and is passionate about building a brand that resonates with customers and delivers sustainable growth.
What you’ll be doing:
- Develop and execute a comprehensive global marketing strategy, ensuring alignment with business objectives and regional market dynamics.
- Drive operational excellence by developing and executing strategies to optimise the full marketing funnel, from awareness to acquisition, ensuring MQLs seamlessly transition to SQLs and ultimately convert into closed deals.
- Implement performance‑driven, data‑backed marketing campaigns that align with sales goals, leveraging SEO, content marketing, paid media, account‑based marketing (ABM), and marketing automation in line with the budget parameters.
- Oversee global marketing analytics, lead scoring, conversion rate optimisation, and attribution modelling to ensure data‑backed decision‑making and pipeline forecasting.
- Elevate the company’s brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.
- Work closely with sales leadership to create a seamless marketing‑to‑sales handoff, ensuring alignment on ICP (Ideal Customer Profile), lead quality, and sales enablement strategies.
- Coordinate the development of compelling positioning, messaging and competitive differentiation strategies for global markets to drive product adoption and customer retention in partnership with the marketing agency and product leadership.
- Optimise global marketing spend, allocate resources effectively, and lead a distributed team of marketers, growth strategists and demand generation experts.
- Work with Customer Success to drive customer advocacy, developing compelling new customer case studies, press releases and success stories.
Requirements:
- Experience in a senior B2B SaaS marketing leadership position, ideally in financial crime, risk, or compliance sectors.
- Proven ability to scale global marketing functions across demand gen, brand, product marketing, and field marketing.
- Strong track record driving end‑to‑end demand generation and delivering qualified pipeline aligned to revenue goals.
- Expertise in GTM strategy, product positioning, segmentation, and crafting differentiated messaging for technical SaaS solutions.
- Highly data‑driven, with strong skills in marketing analytics, attribution, forecasting, and performance optimisation.
- Demonstrated experience managing global teams and collaborating across time zones and functional departments.
- Strong background in PR, analyst relations, and executive thought leadership to elevate brand presence in enterprise markets.
- Ability to translate complex AI‑driven, risk‑intelligence or compliance technologies into clear, compelling narratives.
- Experience working with or selling into regulated industries such as financial services, government, or national security.
- Proven capability to manage and optimise multi‑million‑pound marketing budgets to deliver measurable ROI and pipeline impact.
Benefits:
- Competitive base salary DOE
- 25 days annual leave + birthdays off, rising to 30 days after 5 years of service & Christmas shutdown.
- Fully remote working
- Private Family Healthcare
- Life Assurance
- Pension salary sacrifice
- Employee Assistance Programme
- Company contributions to your pension
- Enhanced maternity/paternity pay
- The latest tech including a top of the range MacBook Pro
- There is a well‑stocked pantry with food, snacks and drinks when in the office.
About the Company:
Ripjar specialises in the development of software and data products that help governments and organisations combat serious financial crime. Our technology is used to identify criminal activity such as money laundering and terrorist financing, enabling organisations to enforce sanctions at scale to help combat rogue entities and state actors. We are a remote first team, with a head office based in Cheltenham. This position is open to UK wide candidates. If you are based near Cheltenham, you are more than welcome to work from our office at any time.
VP Marketing in Cheltenham employer: BookMyMentor
Ripjar is an exceptional employer that champions innovation and creativity in the tech industry, particularly in the fight against financial crime. With a remote-first culture, employees enjoy flexible working arrangements, competitive benefits including private healthcare and enhanced parental leave, and opportunities for professional growth within a collaborative environment. The company's commitment to employee well-being and its mission to make the world safer through technology makes it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land VP Marketing in Cheltenham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BookMyMentor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BookMyMentor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BookMyMentor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace VP Marketing in Cheltenham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BookMyMentor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BookMyMentor:Show us that you’ve done your homework! In your application, briefly mention what you admire about BookMyMentor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BookMyMentor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BookMyMentor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BookMyMentor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
