Marketing and Communications Executive

At Bookmark, we have a simple vision: we want every child to read. Bookmark Reading Charity is looking for a proactive and enthusiastic Marketing and Communications Executive to join our team. This role is ideal for someone who is passionate about marketing and wants to make a positive impact through their work.

As the Marketing and Communications Executive, you will support the marketing team by managing operational briefs and delivering tactical actions to drive recruitment and retention across channels, including CRM, social media, digital, and print. You will draft, edit, and adapt content for diverse audiences while maintaining brand consistency. You will also assist with social media listening, PR, events, and campaigns, providing essential marketing support to ensure our messages resonate with the right audiences.

Key Responsibilities:

• Content Creation: Assist the Digital Marketing Executive in the creation of engaging content for various channels, including social media, email, blogs, and website updates. Support the design and production of marketing materials, such as flyers, posters, and digital assets. Adapt and repurpose content to suit different platforms while maintaining brand consistency. Help develop and maintain a content calendar to ensure consistent and timely communication.
• Social Media Management: As required, support the Digital Marketing Executive with Bookmark’s social media accounts by scheduling posts, monitoring engagement, and responding to comments and DMs. Assist in creating social media campaigns that align with broader marketing objectives. Track and report on social media performance, providing insights to optimize future activities.
• CRM and Email Marketing: Assist in the creation and distribution of email campaigns, including newsletters, volunteer updates, and event promotions, ensuring content is compelling and tailored to audience segments. Manage email lists and ensure data accuracy, adhering to GDPR guidelines. Track email campaign performance and suggest improvements based on analytics.
• Campaign Support: Assist in the planning and execution of marketing campaigns to drive volunteer sign-ups, donations, and brand awareness. Work with the team to develop campaign materials and track their effectiveness. Provide administrative support across projects and workstreams, such as managing campaign timelines, stakeholder communications, budgets, and reporting.
• General Marketing Support: Organise, feedback and manage marketing briefs that come to the Marketing team from teams across the organisation. Provide day-to-day support to the marketing team, including managing enquiries, ordering printed materials, and maintaining records of stock supplies. Collaborate with other teams within the charity to ensure marketing efforts are aligned with overall objectives. Contribute to brainstorming sessions and bring fresh ideas to the table.

Person Specification:

• Education: A degree in marketing, communications, media, or equivalent experience or qualifications will be considered.
• Experience: Must have had at least one prior full or part-time marketing, communications or related role. Working knowledge of marketing software and tools, content creation and social media (e.g. Hootsuite, Asana, HubSpot, Canva, Adobe Spark etc). Experience in the charity or non-profit sector is beneficial but not mandatory.
• Skills: Strong written and verbal communication skills, with a keen eye for detail. Strong copywriting skills with the ability to adapt content for different audiences and mediums, while adhering to brand guidelines. Creative thinking with the ability to generate ideas and solve problems. Excellent time-management and organisational skills, with the ability to handle multiple tasks calmly and effectively at the same time. Good understanding of digital marketing principles, including social media, email marketing, and content creation. Proficiency in Microsoft Office (Word, Excel, PowerPoint) and basic working knowledge of CRM systems or marketing tools.
• Attributes: Passionate about literacy and education and committed to Bookmark’s mission. Eager to learn, with a proactive approach to growing your skills, your professional development and taking on responsibility. Strong interpersonal skills to manage stakeholders at all levels and collaborate within a team. Flexible and adaptable, with the ability to handle multiple tasks and changing priorities. Effective time management, able to organise multiple work streams and projects.

Location: Minimum two days per week based at the Bookmark office (London), with flexibility around home working for the remaining days.

Contract type: Permanent, Full Time

Salary: £27,007.50 (London Living Wage)

Hours: 37.5 hours (Monday to Friday)