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- Tasks: Support PPC campaigns and help boost Booking.com's online visibility.
- Company: Join a leading travel tech company that values innovation and creativity.
- Benefits: Competitive salary, flexible working hours, and opportunities for growth.
- Other info: Collaborative environment with exciting projects and career advancement potential.
- Why this job: Be part of a dynamic team driving global business growth through digital marketing.
- Qualifications: 1-2 years in digital marketing, strong analytical skills, and a passion for data.
The predicted salary is between 28000 - 35000 £ per year.
About Us: At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We're the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.
Role Description: The Junior Specialist PPC supports Booking.com's business growth through paid search marketing to help achieve ambitious performance targets for transaction growth globally, whilst maintaining Return on Investment targets. This role will assist in managing the implementation of Booking.com's paid search strategy. This will involve managing the performance of existing campaigns and relationships, as well as analysis of trends. This role will help increase the visibility of the Booking.com brand online and co-ordinate successful PPC campaigns. The Junior Specialist will integrate significantly with the rest of the PPC team.
Key Job Responsibilities and Duties:
- Supporting the PPC team in building, developing and maintaining search engine marketing campaigns across a wide range of search engines (Google, Bing, Yandex, Baidu);
- Assisting more senior team members in execution of more sophisticated projects;
- End to end ownership and execution of simple projects related to our PPC campaigns;
- Possible ownership, with assistance, of smaller search engines like Naver or Baidu.
Qualifications & Skills:
- Proficiency in English is crucial, any other language is a plus;
- Education to at least degree level or equivalent preferred;
- At least 1-2 years experience in digital marketing, PPC preferred;
- Enjoy using data to make decisions and process strong quantitative and analytical skills.
Digital Marketing - IC - D | Cambridge, UK employer: Booking.com
Contact Detail:
Booking.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing - IC - D | Cambridge, UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your PPC campaigns and digital marketing projects. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they use data in their marketing strategies. Tailor your answers to show how you can contribute to their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Don’t miss out on that opportunity!
We think you need these skills to ace Digital Marketing - IC - D | Cambridge, UK
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can contribute to our PPC campaigns.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in PPC and any successful campaigns you've worked on. We love seeing how your skills align with what we’re looking for!
Use Data to Back Up Your Achievements: Since data is at the core of what we do, include any metrics or results from your previous roles that demonstrate your impact. Whether it’s increased ROI or improved campaign performance, numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Booking.com
✨Know Your PPC Basics
Before heading into the interview, brush up on your knowledge of PPC campaigns. Understand key terms like CPC, CTR, and ROI. Being able to discuss these concepts confidently will show that you’re not just familiar with digital marketing but also ready to contribute from day one.
✨Showcase Your Analytical Skills
Since this role involves a lot of data analysis, be prepared to discuss how you've used data in past projects. Bring examples of how you’ve interpreted data to make decisions or improve campaign performance. This will demonstrate your ability to think critically and make data-driven choices.
✨Familiarise Yourself with Booking.com
Do your homework on Booking.com’s current PPC strategies and campaigns. Understanding their brand voice and recent marketing initiatives will help you tailor your answers and show genuine interest in the company. Plus, it’ll give you a leg up when discussing how you can contribute to their goals.
✨Prepare Questions for Them
Interviews are a two-way street, so come armed with thoughtful questions about the team dynamics, campaign strategies, or growth opportunities within the company. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.