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For Companies At a Glance
- Tasks: Drive global revenue growth and build strategic partnerships in a fast-paced environment.
- Company: Join BookFlowGo, a leading SaaS & Hardware platform revolutionising transportation.
- Benefits: Enjoy 25 days annual leave, enhanced parental leave, and gym discounts.
- Why this job: Shape the future of transport while making impactful connections globally.
- Qualifications: Proven experience in enterprise sales and strong negotiation skills required.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 80000 - 120000 £ per year.
Salary: £100k - £120k On Target Earnings (incl base salary & bonus) + Benefits
Location: Birmingham office, with flexibility (will require international travel)
We care deeply about inclusive working practices and diverse teams. If you prefer to work full-time, part-time or as a job-share, we will facilitate this wherever we can - whether to help you meet other commitments or to help you strike a great work-life balance.
About BookFlowGo is the global SaaS & Hardware platform keeping customers moving, delivering parking efficiency, elevating customer experience and enabling the launch of new ground transportation products. BookFlowGo unites three mission-critical brands:
- Book / Parkspace: World-leading omni-channel pre-booking platform
- Flow / ParkIT: Enterprise-grade operations and consultancy solutions for airport capacity, product mix, and throughput
- Go / ParkWare: Bespoke self-service hardware for seamless customer journeys and operational cost reduction
As a collective, BookFlowGo powers world-class airports and parking operations across the globe. We are now searching for an exceptional Head of Business Development to drive global revenue growth, build strategic relationships, and expand our market footprint.
This is a commercially focused leadership role with accountability for global pipeline growth, deal execution, and strategic partnerships across the full BookFlowGo group. Reporting to the SVP of BookFlowGo, you will spearhead our business development efforts, building scalable, long-term relationships with our partners.
You will thrive in a fast-paced environment, collaborating across Product, Delivery, and Marketing to create compelling value propositions. You will shape and execute our sales strategy, from lead generation through to contract signature and beyond, cementing BookFlowGo as the partner of choice.
The Role
By joining our team you will:
- Own and execute the commercial strategy to meet and exceed revenue targets
- Lead the sales cycle: prospecting, pitching, negotiating, and closing enterprise deals
- Identify, nurture, and formalise strategic partnerships to extend our reach and influence
- Stay close to industry trends, competitor positioning, and customer challenges
- Translate insight into commercial opportunities and GTM strategies
- Lead on proposal creation, pricing strategies, tenders, and contract negotiations
- Work cross-functionally to tailor proposals aligned with customer needs and market dynamics
- Work with our Head of Growth (Brand and Marketing) to ensure our GTM strategy is aligned with the commercial strategy
- Partner with Product and Service Delivery to ensure alignment on market needs and customer expectations
- Act as a voice of the customer in shaping our roadmap and refining positioning
- Inspire a growth-focused sales culture and set best practices
- Represent BookFlowGo at industry events, pitch meetings, and strategic forums globally.
Requirements
What you can bring to our team:
- Proven experience leading enterprise deals in an account based selling environment for a technology focussed business (SaaS, mobility tech, self service hardware)
- Success in meeting and surpassing annual sales and partnership growth targets & closing high-value B2B deals
- Track record of developing C-level relationships, ideally in aviation, airports & the travel sector (but similar industries may be considered)
- Strategic thinker with a hands-on approach - equally comfortable pitching in the boardroom or rolling up sleeves to influence decisions with the wider delivery team
- Experience developing or improving sales operations that scale as the organisation grows
- Excellent negotiation and communication skills
- Strong commercial acumen - able to assess ROI, develop business cases, and influence procurement processes
- Experience managing long sales cycles with multiple stakeholders
- High adaptability in an agile, fast-moving environment
Everyone's career path is individual and different, so this is just a guide. If your experience doesn't precisely match this, you're encouraged to apply so that we can discover your unique talents.
Benefits
How we hire for this role:
We know your time is precious, so we keep our recruitment process as quick and easy as possible. If we believe you might be a match for a job you have applied for, you will enter our hiring process as follows:
- Initial call with hiring team
- Interview with key stakeholders
- Pitch/presentation to demonstrate your skills
Cultivating a diverse and inclusive culture is paramount for us. Recognising we are all different, if for whatever reason you need us to adapt the process, please get in touch via Applications close: Monday 15th December 2025.
Why choose BookFlow Go & The Holiday Extras Group?
At the Holiday Extras Group we are creating a workplace where everyone can thrive, build their careers and reach their limitless potential. By joining our team, you can enjoy a world of benefits to enhance your lifestyle and well-being. We want you to feel supported and rewarded every day.
Time is precious: 25 days annual leave (+BH's), extra holidays through Holiday Buy, Birthday Day Off, and Sabbaticals at each milestone.
Parental Leave: Enhanced parental leave - Up to 1 year off, including 13 weeks at 100% pay, 13 weeks at 50% pay.
Road to well-being: Access to Gym Discounts, Private Dental Insurance and Private Medical Insurance (after 4 years).
Celebrate success together: Enjoy a Profit Share Bonus and a pension scheme with Aviva.
Good for the soul: Join our Social Club for 25% off any ticket or event in the UK, Discounts on the latest tech, or give back to your community with our Volunteering Scheme.
Plan ahead: Income protection, Critical illness cover and Life assurance.
Head of Business Development in Birmingham employer: bookflowgo
Contact Detail:
bookflowgo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Business Development in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Head of Business Development role.
✨Tip Number 2
Showcase your skills! Prepare a killer pitch that highlights your experience in leading enterprise deals and building strategic partnerships. Make sure to tailor it to what BookFlowGo is all about.
✨Tip Number 3
Research, research, research! Stay updated on industry trends and competitor moves. This knowledge will help you impress during interviews and show that you're the right fit for driving global revenue growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Head of Business Development in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight how your experience aligns with the Head of Business Development role. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; focus on your achievements! Quantify your successes in previous roles, especially those related to sales and partnerships, to demonstrate your impact and value.
Be Authentic: Let your personality shine through in your application. We want to get a sense of who you are beyond your professional skills, so don’t be afraid to share your passion for the industry and what drives you.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining our team!
How to prepare for a job interview at bookflowgo
✨Know Your Numbers
As the Head of Business Development, you'll need to demonstrate your understanding of revenue targets and sales metrics. Brush up on your past achievements, like how much revenue you generated or the percentage by which you exceeded targets. Be ready to discuss specific figures and strategies that led to your success.
✨Showcase Strategic Thinking
This role requires a strategic mindset, so prepare to discuss how you've identified and nurtured partnerships in the past. Think about examples where your strategic insights translated into successful commercial opportunities. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Understand the Industry Landscape
Familiarise yourself with current trends in the aviation and travel sectors, especially regarding technology and customer experience. Be prepared to discuss how these trends can impact BookFlowGo's business strategy. Showing that you’re up-to-date will demonstrate your commitment and insight into the industry.
✨Engage with Cross-Functional Collaboration
Since this role involves working closely with Product, Delivery, and Marketing teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve tailored proposals to meet diverse stakeholder needs. This will show that you can bridge gaps and drive results.
