Head of Marketing - Retail

Location : Wellingborough, NN8
Reporting to : Head of Marketing

As Head of Marketing – Retail, you’ll play a key role in shaping how Booker connects with its retail partners and their customers. This is a strategic leadership position where you’ll guide the development and delivery of our Retail Marketing plan, ensuring campaigns are aligned with business priorities and deliver real value.

You’ll lead a talented team to create effective, customer-focused marketing across seasonal events, brand development, and in-store experiences. You’ll also oversee our Added Value Services programme—securing exclusive deals that help retailers “Make More” and “Save More,” strengthening the appeal of Booker’s symbol brands.

This role is ideal for someone who enjoys working collaboratively, has a strong commercial mindset, and is passionate about delivering marketing that makes a difference. If you’re ready to take ownership of a high-impact area and help shape the future of retail marketing at Booker, we’d love to hear from you.

Retail & Brand Marketing

Developing and delivering seasonal and event campaigns

Ensuring all leaflets and POS align with promotional programmes

Writing and owning the annual Retail Marketing strategy

Managing the customer journey and brand guidelines

Supporting trade shows and delivering in-store POS

Trade Marketing

Leading NPD launch campaigns and trading packs

Driving the WAFB programme with strong product and price messaging

Creating range brochures, pre-sells, catalogues, and recruitment collateral

Added Value Services

Identifying and negotiating exclusive deals for symbol retailers

Delivering supplier marketing obligations

Driving AVS offers in line with long-term plans

Budget & Project Management

Building and managing the Retail Marketing budget

Delivering campaigns efficiently with strong ROI

Leading cross-functional projects from concept to delivery

Team Leadership

Inspiring and developing a high-performing marketing team

Setting clear objectives and providing ongoing feedback

Ensuring succession planning and team capability

Championing Booker values and leading by example

S tore Support & Local Campaigns

Collaborating with Sales Teams to support stores

Managing RDM toolkits and Retailer Welcome Boxes

Proven experience in wholesale, convenience retail, and B2B marketing

Strongcommercial acumen andbudget management skills

Demonstrated ability tolead and develop teams

Excellent communication, influencing, and negotiation skills

A track record of delivering results and meeting deadlines

Experience working cross-functionally and driving performance

Adaptability and problem-solving skills in a fast-paced environment

Booker is the UK\’s leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.

Diversity, equity and inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.

We’re proud that Booker is a Disability Confident Committed employer and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support you can expect, please contact

Please note

We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.

On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.

*Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*

For more information about us please visit

#J-18808-Ljbffr