Catering Sales Manager

Catering Sales Manager

London Full-Time 28800 - 43200 £ / year (est.) No home office possible
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Booker Group

At a Glance

  • Tasks: Drive sales and build relationships in the catering industry.
  • Company: Join Booker, the UK's largest food and drink wholesaler, serving independent businesses.
  • Benefits: Enjoy flexible hours, discounts, bonuses, and health support for you and your family.
  • Why this job: Be part of a diverse team that values your voice and supports your career growth.
  • Qualifications: Sales experience in food or catering is preferred; strong communication skills are essential.
  • Other info: Flexible working options available; we celebrate diversity and inclusion.

The predicted salary is between 28800 - 43200 £ per year.

What's in it for you:

  • 10% off all Booker purchases, with double discount events up to three times a year.
  • Access to a Tesco Colleague Clubcard after three months, offering additional discounts and perks across the Tesco Group.
  • Up to 30% off insurance products such as Pet, Home & Car.
  • Save As You Earn Scheme.
  • Health and Wellbeing support for you and your family via our Virtual GP and Employee Assistance Programme, accessible 24/7, plus many more benefits!
  • A company-wide performance related bonus scheme up to 6%.
  • A car allowance is available, where applicable.
  • Training & development and opportunities to progress.
  • Catering sales incentive scheme for additional earning opportunity.

About the role:

Job Type: Full time, part time and flexible working will be considered - our hours aren’t 9am-5pm, so yours don’t need to be either! Let’s explore at interview how we can accommodate a great work/life balance for you!

At Booker, we pride ourselves on delivering a diverse range of high-quality food and drink products to caterers, restaurants, pubs, and other food service businesses. We believe that a diverse and inclusive environment establishes a sense of belonging among our employees, making them feel welcome, and more connected and productive. Our dedication to excellence and customer satisfaction distinguishes us in the industry, and we aim to build on this success!

To support our continued growth in catering sales, we are seeking a talented Catering Sales Manager to elevate our sales and foster long-lasting relationships with our customers. In return, we offer the potential to earn additional fixed payments for achieving stretch growth in your designated areas.

Key features and benefits of our business:

  • UK’s Largest Food and Drink Wholesaler - we are the biggest and fastest-growing supplier to the independent catering market.
  • Leading Catering Butcher - with over 20% of the UK’s master butchers working for us, we offer expert advice to enhance dishes and increase our customers' menu options and profits.
  • Award-Winning Own Label Brands - our brands are recognised for their quality and value.
  • Experienced Team - we have a network of over 100 Catering Sales Managers who excel in building great customer relationships.
  • Excellent Delivery Service - we offer delivery, click & collect and in-person shopping experiences in our nationwide branch network with a multi-temp offering, ensuring we cater to all our catering customer needs.

A Place To Get On – Our commitment extends beyond sales; we’re dedicated to supporting your career development every step of the way. Here, you’ll find opportunities for bitesize upskilling, mentorship, and professional growth, ensuring that you can reach your full potential and achieve your career goals.

Every Voice Matters – At the heart of our cultural transformation is a commitment to our colleagues, where we encourage you to share your insights and ideas on how we can shape our business together, fostering an environment where everyone's contributions are valued.

You will be responsible for:

  • Identifying and developing new and existing business opportunities within your targeted area.
  • Building and maintaining strong relationships with existing and prospective customers.
  • Collaborating with internal teams to ensure we meet customer needs and drive sustainable profits.
  • Staying up to date on market trends and sharing this knowledge with customers and the business.
  • Representing the company at industry events and trade shows.
  • Following our Business Code of Conduct and always acting with integrity and due diligence, championing diversity and inclusion.

You will need:

  • Proven track record in sales, account management, or business development, ideally within the food/catering sector (other sectors considered).
  • Solid understanding of the catering/food service market or willingness to learn.
  • Excellent verbal and written communication skills, with active listening to understand customer needs and provide appropriate solutions.
  • Ability to quickly build rapport and adapt your style to meet customer needs.
  • Willingness to learn and quickly understand our products, club cards, and rewards.
  • Ability to handle objections and maintain a positive attitude in challenging situations.
  • Self-motivated, goal-oriented, and able to work autonomously as well as part of a team.
  • Good commercial awareness to support profitable decisions.

About The Company:

Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.

Diversity, equity and inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.

We’re proud that Booker is a Disability Confident Committed employer and we’re committed to providing a fully inclusive and accessible recruitment process.

Catering Sales Manager employer: Booker Group

At Booker, we pride ourselves on being the UK's leading food and drink wholesaler, offering a vibrant work culture that values diversity and inclusion. With flexible working options, comprehensive health and wellbeing support, and a strong commitment to employee development, we empower our Catering Sales Managers to thrive in their roles while building meaningful relationships with customers. Join us to enjoy competitive benefits, a performance-related bonus scheme, and the opportunity to grow your career in a supportive environment where every voice matters.
Booker Group

Contact Detail:

Booker Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Catering Sales Manager

✨Tip Number 1

Familiarise yourself with the catering and food service market. Understanding current trends, customer preferences, and competitor offerings will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.

✨Tip Number 2

Network with professionals in the catering sector. Attend industry events or trade shows where you can meet potential colleagues and customers. Building these connections can provide valuable insights and may even lead to referrals.

✨Tip Number 3

Prepare to discuss your sales achievements and how you've built relationships in previous roles. Be ready to share specific examples that highlight your ability to drive sales and foster customer loyalty, as this is crucial for a Catering Sales Manager.

✨Tip Number 4

Showcase your adaptability and willingness to learn. The role requires you to quickly understand products and customer needs, so emphasise your ability to adjust your approach based on feedback and changing circumstances.

We think you need these skills to ace Catering Sales Manager

Sales Expertise
Account Management
Business Development
Customer Relationship Management
Market Trend Analysis
Excellent Verbal and Written Communication
Active Listening
Rapport Building
Adaptability
Objection Handling
Self-Motivation
Goal Orientation
Team Collaboration
Commercial Awareness
Knowledge of Catering/Food Service Market

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales, account management, or business development, particularly within the food or catering sector. Use specific examples to demonstrate your achievements and skills that align with the job description.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the catering industry and your understanding of the market. Mention how your skills can contribute to Booker’s goals and values, especially in building strong customer relationships.

Highlight Communication Skills: Since excellent verbal and written communication skills are essential for this role, provide examples in your application that demonstrate your ability to listen actively and respond effectively to customer needs.

Showcase Your Adaptability: In your application, emphasise your ability to adapt your style to meet customer needs and handle objections positively. This will show that you can thrive in challenging situations, which is crucial for a Catering Sales Manager.

How to prepare for a job interview at Booker Group

✨Research the Company

Before your interview, take some time to learn about Booker and its position in the catering industry. Understand their values, products, and recent developments. This will help you tailor your answers and show genuine interest.

✨Showcase Your Sales Experience

Be prepared to discuss your previous sales achievements, especially in the food or catering sector. Use specific examples to demonstrate how you've successfully built relationships and driven sales growth.

✨Demonstrate Communication Skills

As a Catering Sales Manager, excellent communication is key. Practice articulating your thoughts clearly and listen actively during the interview. This will showcase your ability to understand customer needs and provide appropriate solutions.

✨Ask Insightful Questions

Prepare thoughtful questions about the role, team dynamics, and company culture. This not only shows your enthusiasm but also helps you assess if Booker is the right fit for you.

Catering Sales Manager
Booker Group
Location: London
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