At a Glance
- Tasks: Lead marketing strategies and inspire a talented team to drive growth.
- Company: Join Booker, the UK's leading food & drink wholesaler with a diverse culture.
- Benefits: Enjoy discounts at Tesco, health benefits, and a great holiday package.
- Other info: Flexible working options available to support your lifestyle.
- Why this job: Shape the future of marketing while making a real impact in a dynamic environment.
- Qualifications: Proven experience in senior marketing roles and strong leadership skills.
The predicted salary is between 59400 - 72600 £ per year.
What's in it for you
At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:
- A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
- After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
- 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals throughout the year.
- Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
- Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
- 50% off health checks at Tesco Pharmacy.
- Exclusive access to discounted RAC breakdown cover rates.
- An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
- After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
- Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
- Life Assurance - You are covered for death in service life cover of up to three times annual pay.
- Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.
- A great holiday package.
About the role
We're looking for an experienced and commercially minded marketing leader to shape the future direction of our marketing function while leading our Retail Marketing team. This is a high impact leadership role where you'll be responsible for translating business priorities into customer focused marketing strategies that drive growth across our retail brands. You'll own the marketing strategy, annual planning process, campaign governance, budget management and brand direction, ensuring our investment is focused on activity that delivers the greatest commercial impact. Alongside this, you'll lead and develop a talented Retail Marketing team, creating a high performing culture that delivers outstanding campaigns, communications and customer experiences across our symbol brands, including Premier, Londis, Budgens and Family Shopper. Working closely with senior stakeholders across Trading, Sales, Digital, Operations and Insight, you'll play a key role in shaping how marketing supports Booker's future growth ambitions.
You will be responsible for:
- Developing and leading the annual marketing strategy and roadmap.
- Translating business objectives into clear, prioritised marketing plans.
- Owning quarterly and annual marketing planning processes.
- Leading campaign governance and managing the master marketing calendar.
- Ensuring marketing investment and resources are focused on the highest value opportunities.
- Managing the marketing function budget and driving marketing effectiveness.
- Leading our MarTech strategy and identifying opportunities to leverage AI, automation and personalisation.
- Leading, inspiring and developing a team of marketing professionals.
- Defining and delivering retail marketing strategies that support business growth.
- Protecting, evolving and enhancing our portfolio of retail brands.
- Collaborating across the business to deliver impactful customer communications and campaigns.
- Driving continuous improvement in planning, prioritisation and ways of working.
You will need:
- Significant experience operating in a senior marketing leadership role.
- Strong commercial acumen with the ability to balance customer needs and business objectives.
- Proven experience developing marketing strategies that deliver measurable growth.
- Experience leading integrated, multi-channel marketing campaigns.
- Strong understanding of customer insight, market trends and performance data.
- Experience managing significant marketing budgets and investment decisions.
- A track record of building high performing teams and developing talent.
- Excellent stakeholder management skills with the ability to influence at senior levels.
- Experience transforming processes, operating models or ways of working to improve outcomes.
- A collaborative leadership style and the ability to bring teams together behind a shared vision.
About The Company
Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, 8 distribution centres, 5 Best Food Logistics sites, as well as 6 support centre locations across the UK. Diversity, Equity and Inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome. We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers; some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.
Head of Marketing - Strategy and Retail Marketing in Watford employer: Booker Group plc
Booker Group plc is an excellent employer, offering a supportive work culture that values flexibility and teamwork. As a Part-Time Store Picker & Dispatch Specialist in Glasgow, you'll enjoy a variety of responsibilities while being part of a dedicated team that prioritises customer service and employee growth opportunities. With a focus on work-life balance and a commitment to delivering exceptional service, Booker provides a rewarding environment for those seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - Strategy and Retail Marketing in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Booker Group plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Booker Group plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Booker Group plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Booker Group plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing - Strategy and Retail Marketing in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Booker Group plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Booker Group plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Booker Group plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Booker Group plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Booker Group plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Booker Group plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
