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- Tasks: Lead the vision and strategy for Customer Data & CRM, ensuring impactful delivery.
- Company: Join Booker, a company dedicated to customer success and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on evidence-led decision making.
- Why this job: Make a real difference by enhancing how we understand and engage with customers.
- Qualifications: Experience in product management and strong understanding of customer data principles.
The predicted salary is between 55000 - 65000 £ per year.
At Booker, we're committed to helping our customers succeed - and that starts with understanding them better. We're building more trusted customer data and a modern CRM capability, and we're looking for a Product Manager who can bring clarity, focus and delivery discipline to this high-impact area. As the Product Manager for Customer Data & CRM, you'll own the vision, roadmap and backlog for delivering trusted customer data and a new CRM capability that strengthens how Booker understands, engages and serves customers. A key part of this role is establishing a Single Customer View (SCV) by consolidating and enriching customer datasets through a partner-led approach. You'll also help select the right CRM partner and lead both MVP delivery and the longer-term roadmap - ensuring the solution is adopted, embedded and delivering measurable value. You'll work closely with business stakeholders, technology teams and external partners, always staying close to users and making evidence-led decisions that prioritise the highest-value improvements.
Responsibilities
- Own the product vision, strategy and roadmap for Customer Data & CRM, with a focus on measurable outcomes.
- Deliver the Single Customer View, consolidating datasets into a trusted customer domain that supports segmentation, insight and activation.
- Lead partner-driven customer data validation and enrichment, establishing a repeatable cadence of quality improvements.
- Define and embed customer data controls such as validation rules, deduplication, approvals and auditable change history.
- Support CRM supplier selection by shaping MVP requirements, evaluating options, leading demos and contributing to commercial comparisons.
- Manage the Customer & CRM backlog, writing clear user stories and acceptance criteria and sequencing work into deliverable releases.
- Drive delivery of CRM capabilities including mobile-first interaction capture, lead and opportunity management, next best actions, workflows, communications orchestration and dashboards.
- Ensure CRM replaces and enhances current interaction-recording approaches, improving consistency and quality of engagement data.
- Define and track OKRs for SCV and CRM, using adoption and data-quality measures to iterate and improve.
- Align business and technology stakeholders, resolving trade-offs quickly and keeping a clear delivery plan on track.
- Prioritise and coordinate resolution of live issues, maintaining confidence and momentum as usage grows.
Qualifications
- Proven experience in product management, delivering outcomes across multi-step journeys and multiple systems.
- Strong understanding of customer data foundations such as data quality, deduplication, stewardship and enrichment.
- Experience delivering partner-led SaaS or platform programmes, including supplier evaluation and roadmap shaping.
- Confidence writing high-quality user stories and acceptance criteria, and working with delivery partners to structure releases.
- Excellent stakeholder communication skills, with the ability to translate complex requirements into clear decisions.
- An evidence-led mindset, using data, insight and user feedback to guide prioritisation and measure impact.
- Comfort supporting change, adoption and training to ensure CRM and SCV usage grows sustainably.
- Commercial awareness, supporting vendor comparisons and making balanced value-to-cost trade-offs.
Product Manager for Customer Data & CRM employer: Booker Group plc
Contact Detail:
Booker Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager for Customer Data & CRM
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Booker or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by understanding the company’s mission and values. Show us how your experience aligns with their goals, especially around customer data and CRM. We love candidates who can connect the dots!
✨Tip Number 3
Practice makes perfect! Run through common product management scenarios and be ready to discuss how you’d tackle challenges related to customer data and CRM. We want to see your problem-solving skills in action.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show us that you’re genuinely interested in the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Product Manager for Customer Data & CRM
Some tips for your application 🫡
Show Your Passion for Customer Understanding: When you're writing your application, make sure to highlight your enthusiasm for understanding customer needs. We want to see how you can bring clarity and focus to the role, so share examples of how you've done this in the past!
Be Clear About Your Product Management Experience: We’re looking for someone with proven experience in product management. Make sure to detail your previous roles and how they relate to delivering outcomes across multi-step journeys and systems. Don’t hold back on those achievements!
Highlight Your Data Skills: Since this role is all about customer data, it’s crucial to showcase your understanding of data quality, deduplication, and enrichment. We want to know how you’ve tackled these challenges before, so give us the details!
Keep It User-Focused: Remember, we’re all about making evidence-led decisions that prioritise user needs. In your application, emphasise how you’ve used data and user feedback to guide your work. This will show us you’re the right fit for our team!
How to prepare for a job interview at Booker Group plc
✨Know Your Product Management Basics
Brush up on your product management fundamentals, especially around customer data and CRM systems. Be ready to discuss how you’ve previously owned a product vision and roadmap, and how you’ve delivered measurable outcomes in past roles.
✨Showcase Your Data Skills
Since this role focuses heavily on customer data, be prepared to talk about your experience with data quality, deduplication, and enrichment. Bring examples of how you've established a Single Customer View (SCV) and the impact it had on your previous projects.
✨Communicate Clearly with Stakeholders
Demonstrate your excellent communication skills by explaining complex concepts simply. Prepare to share how you’ve aligned business and technology stakeholders in the past, and how you resolved trade-offs quickly to keep projects on track.
✨Be Evidence-Led
Highlight your evidence-led mindset by discussing how you’ve used data and user feedback to guide prioritisation in your previous roles. Be ready to provide examples of how you tracked OKRs and iterated on products based on adoption and data quality measures.