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- Tasks: Lead exciting PR campaigns and collaborate with talented freelance publicists.
- Company: Join Icon Books, a respected independent publisher known for its engaging non-fiction titles.
- Benefits: Enjoy a competitive salary, generous holidays, a pension scheme, and performance bonuses.
- Why this job: Be part of a dynamic team, working with amazing authors and shaping the future of publishing.
- Qualifications: Five years of publicity experience, strong media contacts, and marketing skills are essential.
- Other info: This role offers the chance to innovate in a supportive and inclusive environment.
The predicted salary is between 28000 - 42000 £ per year.
Icon Books, an expanding and admired independent publisher of non-fiction, seeks an experienced publicist – ideally also with marketing experience – for a critical new role in the company.
The Publicity and Marketing Manager will run individual book PR campaigns, liaise and work closely with freelance publicists, and play a key role in maintaining and building Icon’s reputation with the media. They will also be closely involved with the development and promotion of Icon’s series, both established and new.
The ideal candidate will have around five years’ experience of managing publicity for titles at least of a profile akin to those published by Icon. They will have an excellent range of media contacts and be used to working closely with journalists, authors and their agents. They will be used to managing at least one junior colleague, and external freelancers.
They will also be responsible for marketing, so experience with trade and consumer marketing, online and off, will be a significant bonus. Excellent communication, internally and externally, is an essential part of the role. The successful candidate will ensure that publicity and marketing plans are well communicated to all relevant people, and are aligned.
They will feel at home with a wide range of narrative non-fiction, though experience in fiction publishing and other areas is a bonus too. They will probably be familiar with Biblio, and adaptable in learning new systems and ways of working.
Icon has a very inclusive attitude to new ideas – in marketing and publicity as throughout the business. The holder of this new position will be closely involved with commissioning editors in the earliest stages of books, helping pitch for titles, and in market research on competition, on covers, blurbs and positioning.
They will be central to the revitalisation of books from the company’s backlist, and will work closely with internal and external sales people throughout the world to ensure the company’s books are presented as vibrantly and professionally as possible to booksellers.
This is a position with huge potential to work with fantastic authors and colleagues at a time of expansion. In return, Icon offers a salary of £35,000 p.a., generous holiday provision, a company pension scheme and an overall performance-related bonus. This position reports to the Associate Publisher.
Please apply with a CV and letter by Friday 4 March.
Icon Books - Publicity and Marketing Manager employer: BookBrunch Limited
Contact Detail:
BookBrunch Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Icon Books - Publicity and Marketing Manager
✨Tip Number 1
Network with professionals in the publishing industry, especially those who have experience in publicity and marketing. Attend industry events, webinars, or local meet-ups to connect with potential colleagues and mentors who can provide insights and possibly refer you to opportunities at Icon Books.
✨Tip Number 2
Familiarise yourself with Icon Books' catalogue and their approach to non-fiction publishing. Understanding their unique style and the types of books they publish will help you tailor your conversations and demonstrate your genuine interest in the role during interviews.
✨Tip Number 3
Showcase your media contacts and previous successful campaigns in your discussions. Be prepared to discuss specific examples of how you've built relationships with journalists and executed effective publicity strategies that align with the goals of a publisher like Icon Books.
✨Tip Number 4
Stay updated on current trends in both publicity and marketing within the publishing sector. Being knowledgeable about innovative marketing strategies and how they can be applied to non-fiction titles will set you apart as a candidate who can contribute fresh ideas to Icon Books.
We think you need these skills to ace Icon Books - Publicity and Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in publicity and marketing, especially any roles where you've managed campaigns or worked with authors and journalists. Use specific examples to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for non-fiction publishing and your understanding of Icon Books' mission. Mention your media contacts and how you can leverage them to enhance the company's reputation.
Showcase Your Communication Skills: Since excellent communication is essential for this role, ensure that both your CV and cover letter are well-written and free of errors. Highlight instances where you've successfully communicated plans to teams or stakeholders.
Demonstrate Adaptability: Mention any experience you have with different marketing systems or platforms, such as Biblio. Show that you're open to learning new tools and methods, which aligns with Icon's inclusive attitude towards new ideas.
How to prepare for a job interview at BookBrunch Limited
✨Showcase Your Publicity Experience
Make sure to highlight your previous experience in managing publicity campaigns, especially for non-fiction titles. Be prepared to discuss specific campaigns you've run and the results achieved, as this will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate Your Media Connections
Since the role requires excellent media contacts, come prepared with examples of your relationships with journalists and how you've leveraged these connections in past roles. This will show that you can effectively promote Icon's books and maintain their reputation in the media.
✨Communicate Clearly and Confidently
Effective communication is key in this role. Practice articulating your thoughts clearly and confidently, both about your experience and your ideas for future publicity and marketing strategies. This will help convey your suitability for the position.
✨Be Open to New Ideas
Icon Books values inclusivity and new ideas in marketing and publicity. During the interview, express your willingness to innovate and adapt. Share any creative strategies you've implemented in the past and be ready to discuss how you would approach revitalising backlist titles.
