At a Glance
- Tasks: Lead digital marketing efforts to boost engagement and fundraising for a meaningful cause.
- Company: Join Book Aid International, a charity dedicated to sharing the power of books worldwide.
- Benefits: Be part of a mission-driven team with opportunities for creativity and impact.
- Other info: Exciting opportunity to make a difference in a newly created role.
- Why this job: Shape digital strategies that connect communities with the joy of reading.
- Qualifications: Experience in digital marketing, strong analytical skills, and a passion for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
At Book Aid International we share the power of books and help build a more equal future. Every year we work with our partners worldwide to provide over one million brand-new books which support or establish libraries in communities where people would otherwise have few opportunities to read. We are looking for a creative and data-driven Digital Marketing Manager to maximise our reach, engagement and fundraising income across all digital channels. This is a hands‑on role at the heart of our Income and Engagement Team, leading day‑to‑day digital activity while helping shape how we connect with supporters, publishers and other audiences. This is an exciting moment to join Book Aid International in a newly created role dedicated to digital marketing, with the opportunity to shape how we connect with our audiences and grow our impact.
Responsibilities:
- Social media, email marketing, SEO, website management and paid advertising
- Digital fundraising campaigns and supporter journeys
- Data, analytics and optimisation across all digital channels
- Integrated campaigns in close collaboration with the Brand Manager and Individual Giving Manager
Qualifications:
- Proven digital marketing experience
- Strong analytical skills and a data‑informed approach
- Experience of digital fundraising or the charity sector
- Excellent copywriting skills and an eye for engaging content
- Knowledge of GDPR as it applies to digital marketing
Digital Marketing Manager employer: BOOK AID INTERNATIONAL
At Book Aid International, we pride ourselves on being an exceptional employer that champions creativity and innovation in the charity sector. Our collaborative work culture fosters personal and professional growth, offering employees the chance to make a meaningful impact while working alongside passionate individuals dedicated to promoting literacy worldwide. With a focus on employee development and a commitment to diversity and inclusion, this is a unique opportunity to join a forward-thinking organisation at a pivotal moment in our digital journey.
