At a Glance
- Tasks: Drive customer loyalty through innovative campaigns and engaging content across multiple channels.
- Company: Join the dynamic Debenhams Group, a leader in online fashion with bold ambitions.
- Benefits: Exciting career growth, collaborative culture, and the chance to shape the future of retail.
- Other info: Work in Manchester with a vibrant team focused on making an impact.
- Why this job: Be part of a fast-paced team that thrives on change and innovation.
- Qualifications: Experience in CRM software and a passion for customer-first strategies.
The predicted salary is between 43731 - 53449 £ per year.
About us At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division. We don't stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we're on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible. We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you're someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you'll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. Be bold. Be creative. Be a community.
THE ROLE We are looking for a CRM Executive to join our boohooMAN team, this role is based in Manchester 5 days per week. You will be working in a really varied position getting to work across key lifecycle, loyalty, retention and brand initiatives aimed at driving value and loyalty from our customers. We work with an enterprise CRM system (Bloomreach) so you will have the opportunity to utilise functionality to deliver value.
WHAT YOU'LL BE DOING
- Coordinating with marketing and merchandising teams to create, manage and deliver a campaign content plan across multiple global markets.
- Ensuring all communications on email, mobile push notifications and SMS are on-brand, accurate, relevant and timely.
- Supporting the delivery of other CRM channels.
- Assisting the development of segmentation strategies to ensure campaigns are suitably targeted to maximise channel engagement rates and conversion.
- Creating innovative and engaging content; driving customer acquisition, retention and reactivation.
- Pushing boundaries and exceeding KPIs and objectives.
- Reviewing of campaign performance and reporting on results to key stakeholders with actionable insights.
- Monitoring channel deliverability.
- Ad hoc projects including segmentation and targeting strategy application to technological development within CRM.
MORE ABOUT YOU We are looking for an enthusiastic and detail-oriented CRM Executive with experience working in a fast-paced team supporting with the planning and execution of key communications across email, push & SMS to drive sales, retention and customer loyalty. We need someone who can get stuck in and can react quickly to changes within a fast-paced environment whilst collaborating cross-functionally across digital marketing as well as trade, brand, design and analytics. We want you to be familiar with CRM software and have experience in a fast-paced, high-volume retail environment. We want you to show us you are proactive and results-driven with a passion for thinking customer first and have the ability to communicate well with all stakeholders when briefing or sharing results is essential.
Why Join Us? 2026 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group. Let's lead the change together.
CRM Executive in Manchester employer: Boohooman
At Debenhams Group, we pride ourselves on being an innovative and dynamic employer that thrives on change and creativity. Our Manchester-based team is at the forefront of redefining online fashion, offering a vibrant work culture that encourages bold thinking and collaboration across diverse brands. With ample opportunities for personal and professional growth, we empower our employees to push boundaries and make a meaningful impact in a fast-paced retail environment.
