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For Companies At a Glance
- Tasks: Lead CRM strategies to boost customer retention and drive sales growth.
- Company: BoohooMAN, a trendsetting brand in menswear with a focus on streetwear.
- Benefits: Dynamic work environment, career development opportunities, and a chance to shape fashion.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Join a passionate team and make a real impact in the fast-paced fashion industry.
- Qualifications: Experience in CRM management, email marketing, and a creative, analytical mindset.
The predicted salary is between 40000 - 50000 £ per year.
At boohooMAN, we’re redefining menswear with bold style, fearless innovation, and a fresh take on fashion that sets us apart from the rest. With a focus on streetwear, tracksuits & going‑out‑gear, product is everything to us and we don’t do anything substandard, not now, not ever! We pay attention to detail, and we keep our products on‑point to ensure our customers ‘fits are consistently on lock. We’re constantly responding and reacting to stay ahead of the game and deliver you the best in fashion 24/7.
What You’ll Be Doing
- This is a key role within the boohooMAN and CRM team for the group. Reporting into the Head of Digital Marketing, you will be responsible for the creation and delivery of an overarching retention and acquisition strategy across CRM channels.
- You will work closely with the Trade/Ecommerce team to align on daily promotion strategy & tasked with alignment to drive strong sales growth.
- We’re looking for someone who is passionate, creative and agile. Someone who thrives in a fast paced environment, a forward‑thinker, team player and all‑round communicator, playing a pivotal part in the digital marketing team.
- Strategical lead within the CRM function. Steering a high performance team to ensure business and commercial objectives are met including: AOF, CLTV, revenue per user, Campaign engagement & conversion, Premier subscriptions, email subscriptions & app downloads.
- Overseeing the end to end management and execution of global email and push notification campaigns to nurture customers and deliver sales.
- Representing CRM, work across departments and marketing channels to shape and develop an integrated, data led customer journeys.
- Project and strategical lead for all CRM initiatives and channel integrations including:
- Formulating and delivering a cross channel, data driven segmentation strategy.
- Ensuring campaigns are relevant to customers through campaign personalisation and using insights to balance brand and trade messaging.
- Define & lead a cross departmental database growth plan.
- Migration of Push Notifications into ESP.
- Create and embed send time optimisation model.
- Potential implementation of Facebook Messenger and WhatsApp.
- Create bespoke and dynamic campaign plans to target key cohorts of customers.
What We’re Looking For
- A creative, analytical and commercially driven individual.
- Experience within a CRM Management role & managing others.
- Experience in email marketing and campaign management tools, specifically Bloomreach.
- Highly organised and process driven.
- Demonstrable customer‑centric thinking.
- Self‑motivated and enthusiastic approach to work who excels in challenging environments.
- Actively keeps up to date, researching and reporting on new trends and industry best practice.
- Excellent command of MS Office‑package.
- Team player, able to work with multiple business functions to achieve objectives.
Why Join Us
We’re making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group. Let’s lead the change together.
CRM Manager in Manchester employer: boohooMAN.com
Contact Detail:
boohooMAN.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more connections we make, the better our chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is a great way for us to demonstrate our creativity and analytical prowess, especially for a role like CRM Manager.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand boohooMAN's brand values and recent campaigns. We want to show that we’re not just another candidate, but someone who truly gets their vibe and can contribute to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the team at boohooMAN. Let’s make it happen!
We think you need these skills to ace CRM Manager in Manchester
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to work with us at boohooMAN and how you can contribute to our bold vision.
Tailor Your CV: Make sure your CV is tailored specifically for the CRM Manager role. Highlight your relevant experience in CRM management, email marketing, and campaign tools like Bloomreach. We love seeing how your skills align with what we’re looking for!
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive customer engagement or improve campaign performance in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at boohooMAN.com
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially Bloomreach. Familiarise yourself with the latest trends in email marketing and customer retention strategies. This will show your passion for the role and your readiness to hit the ground running.
✨Showcase Your Creativity
Prepare examples of past campaigns you've managed that demonstrate your creative flair and analytical skills. Think about how you can bring fresh ideas to boohooMAN’s bold style and innovative approach. Be ready to discuss how you can enhance customer journeys through personalised campaigns.
✨Be a Team Player
Since collaboration is key in this role, come prepared to discuss how you’ve successfully worked with cross-functional teams in the past. Highlight your communication skills and how you’ve contributed to achieving common goals, especially in fast-paced environments.
✨Prepare for Data-Driven Discussions
Understand the importance of data in CRM. Be ready to talk about how you’ve used data to drive decisions in previous roles. Discuss your experience with segmentation strategies and how you can leverage insights to improve campaign performance at boohooMAN.