At a Glance
- Tasks: Drive customer loyalty through innovative campaigns and engaging content across multiple channels.
- Company: Join the dynamic Debenhams Group, a leader in online fashion.
- Benefits: Competitive salary, vibrant work culture, and opportunities for growth.
- Other info: Exciting projects and a chance to make a real impact.
- Why this job: Be part of a fast-paced team shaping the future of retail.
- Qualifications: Experience in CRM and a passion for customer engagement.
The predicted salary is between 31950 - 39050 £ per year.
About us
At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division. We don’t stand still; we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.
We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. Be bold. Be creative. Be a community.
THE ROLE
We are looking for a CRM Executive to join our boohooMAN team, this role is based in Manchester 5 days per week. You will be working in a varied position across key lifecycle, loyalty, retention, and brand initiatives aimed at driving value and loyalty from our customers. We work with an enterprise CRM system (Bloomreach) so you will have the opportunity to utilise functionality to deliver value.
What You'll Be Doing:
- Coordinating with marketing and merchandising teams to create, manage and deliver a campaign content plan across multiple global markets.
- Ensuring all communications on email, mobile push notifications and SMS are on-brand, accurate, relevant and timely.
- Supporting the delivery of other CRM channels.
- Assisting the development of segmentation strategies to ensure campaigns are suitably targeted to maximise channel engagement rates and conversion.
- Creating innovative and engaging content; driving customer acquisition, retention and reactivation.
- Pushing boundaries and exceeding KPIs and objectives.
- Reviewing campaign performance and reporting on results to key stakeholders with actionable insights.
- Monitoring channel deliverability.
- Ad hoc projects including segmentation and targeting strategy application to technological development within CRM.
More About You
We are looking for an enthusiastic and detail-oriented CRM Executive with experience working in a fast-paced team supporting the planning and execution of key communications across email, push & SMS to drive sales, retention and customer loyalty. We need someone who can get stuck in and react quickly to changes within a fast-paced environment whilst collaborating cross-functionally across digital marketing as well as trade, brand, design and analytics.
We want you to be familiar with CRM software and have experience in a fast-paced, high-volume retail environment. We want you to show us you are proactive and results-driven with a passion for thinking customer first and have the ability to communicate well with all stakeholders when briefing or sharing results.
Why Join Us?
2026 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group. Let’s lead the change together.
CRM Executive in Manchester employer: boohooMAN.com
Debenhams Group is an excellent employer, offering a dynamic work environment in the heart of Ancoats, Manchester. With a strong emphasis on data-driven decision making, employees benefit from a culture that fosters innovation and collaboration, alongside opportunities for professional growth and development. The company values its team members, providing them with the tools and support needed to thrive in their roles while contributing to the overall success of the business.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for boohooMAN.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like boohooMAN.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with boohooMAN.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at boohooMAN.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit boohooMAN.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of boohooMAN.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about boohooMAN.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at boohooMAN.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at boohooMAN.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At boohooMAN.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
