At a Glance
- Tasks: Build and optimise CRM systems for seamless data integration and enhanced customer experiences.
- Company: Join a luxury brand known for its commitment to quality and innovation.
- Benefits: Market-leading salary, full-time role, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on personal touch in luxury automation.
- Why this job: Make a real impact by shaping the future of customer relationships in a luxury setting.
- Qualifications: 3-5 years in CRM operations, strong data skills, and experience with advanced CRM systems.
The predicted salary is between 50000 - 65000 € per year.
Location: Boodles, London
Employment Type: Full-time (40 hours), Permanent
Market leading salary
The Role
We are seeking a highly analytical and technical CRM Systems Specialist to bridge the gap between our data architecture and our growth goals. Reporting to the Head of CRM, you will be responsible for the technical health of our CRM ecosystem, managing complex integrations, and ensuring a seamless omnichannel experience.
You aren’t just a user of the system; you are the builder. You will work closely with the Sales team to optimise their pipeline and the Digital Team (including the Marketing and Email Managers) to ensure their campaigns are fuelled by clean, segmented, and automated data.
Key Responsibilities
- Systems Architecture: Lead the technical configuration of our CRM, including custom platforms, advanced workflows, and future API integrations with third-party tools.
- Omnichannel Integration: Ensure data flows seamlessly across all touchpoints – social, web, email, and sales calls – to provide a 360-degree view of the customer.
- Data Strategy & Hygiene: Acting as the data gatekeeper. You will build the logic for lead scoring, touchpoint analysis, and automated data cleansing.
- Cross-Functional Collaboration: Build dashboards and automation that help sales teams prioritise the right leads at the right time.
- Digital/Email: Set up the technical triggers and complex audience segmentation that allow the Digital Marketing to execute high-performing campaigns; ensuring automated lifecycle flows (anniversaries, birthdays, high-tier triggers) function without error.
- Technical Troubleshooting: Serve as the primary point of contact for system bugs, sync errors between platforms, and tracking issues.
- Data Governance & Privacy: Maintain the highest standards of data hygiene and GDPR/privacy compliance, recognising that discretion is the cornerstone of our brand.
- Performance Analytics: Build the underlying reporting structures that allow the Heads of Departments to see ROI across different channels.
Areas the role covers
- Support to the Head of CRM: You provide the technical infrastructure and data integrity needed to execute a global luxury strategy.
- To the Sales Team: You optimise the CRM to ensure our sales associates have real-time insights into client preferences and purchase history.
- To the Digital Team: You support the Marketing Manager and Email Specialist by building complex technical segmentations and ensuring the MAP (Marketing Automation Platforms) are perfectly synced with the master database.
- Luxury Sensitivity: You understand that "automation" in luxury must feel human. You build systems that empower our staff rather than replace the personal touch.
Technical Profile & Qualifications
- 3–5 years of experience in CRM retail operations, POS, marketing technology, dashboard creation and/or systems administration.
- Data fluent: High proficiency in Excel/Sheets is required; proficient in SQL, HTML/CSS (for email troubleshooting).
- Experience with advanced CRM systems (e.g. Salesforce, Sage, HubSpot, Klaviyo, Power BI, Shopify).
- Proven track record of managing data migrations or complex system audits.
- An architect mindset: You don’t just fix problems; you build scalable systems that prevent them.
- Integration expert: Proven experience connecting CRMs with marketing automation platforms (MAP), or ERPs via integration tools.
- Omnichannel experience: Understanding of how CRM data interacts with paid media (custom audiences) and web analytics.
CRM Systems & Integration Specialist, London employer: Boodles
At Boodles, we pride ourselves on being an exceptional employer, offering a market-leading salary and a vibrant work culture that fosters collaboration and innovation. As a CRM Systems & Integration Specialist in London, you will have the opportunity to work at the intersection of technology and luxury retail, with ample room for professional growth and development. Our commitment to employee well-being and a supportive environment ensures that you can thrive while contributing to our mission of delivering a seamless omnichannel experience.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Systems & Integration Specialist, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your CRM expertise. This gives you something tangible to discuss during interviews and makes you stand out.
✨Tip Number 3
Prepare for the interview by researching the company’s CRM systems and integrations. Bring ideas on how you can improve their processes – it shows initiative and that you’re already thinking about how to add value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Systems & Integration Specialist, London
Some tips for your application 🫡
Show Off Your Technical Skills:When you're writing your application, make sure to highlight your technical expertise. We want to see your experience with CRM systems and any cool integrations you've worked on. Don't be shy about showcasing your data fluency!
Tailor Your Application:Make your application stand out by tailoring it to the role. Use keywords from the job description and relate your past experiences to the responsibilities listed. This shows us that you understand what we're looking for and how you can contribute.
Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to read through your qualifications and experiences.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Boodles
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in the specific CRM systems mentioned in the job description, like Salesforce or HubSpot. Familiarise yourself with their features, especially around data integration and automation, so you can confidently discuss how you would optimise these systems.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing past experiences where you’ve successfully managed data hygiene or built reporting structures. Use specific examples that highlight your ability to turn data into actionable insights, as this is crucial for the role.
✨Emphasise Cross-Functional Collaboration
Since the role involves working closely with sales and digital teams, be ready to share examples of how you’ve collaborated across departments in previous roles. Highlight any successful projects where your technical skills helped bridge gaps between teams and improved overall performance.
✨Understand the Luxury Market
Given the luxury focus of the company, it’s important to convey your understanding of how automation should feel personal. Prepare to discuss how you can maintain a human touch in automated processes, ensuring that the customer experience remains top-notch while leveraging technology.
