At a Glance
- Tasks: Build and optimise CRM systems for seamless customer experiences and data integrity.
- Company: Join a luxury brand known for its commitment to quality and innovation.
- Benefits: Market-leading salary, full-time role, and opportunities for professional growth.
- Other info: Collaborative environment focused on luxury service and personal touch.
- Why this job: Make a real impact by enhancing customer interactions through advanced CRM solutions.
- Qualifications: 3-5 years in CRM operations, strong data skills, and experience with integration tools.
The predicted salary is between 50000 - 65000 € per year.
Location: Boodles, London
Employment Type: Full-time (40 hours), Permanent
Market leading salary
The Role
We are seeking a highly analytical and technical CRM Systems Specialist to bridge the gap between our data architecture and our growth goals. Reporting to the Head of CRM, you will be responsible for the technical health of our CRM ecosystem, managing complex integrations, and ensuring a seamless omnichannel experience. You aren’t just a user of the system; you are the builder. You will work closely with the Sales team to optimise their pipeline and the Digital Team (including the Marketing and Email Managers) to ensure their campaigns are fuelled by clean, segmented, and automated data.
Key Responsibilities
- Systems Architecture: Lead the technical configuration of our CRM, including custom platforms, advanced workflows, and future API integrations with third-party tools.
- Omnichannel Integration: Ensure data flows seamlessly across all touchpoints – social, web, email, and sales calls – to provide a 360-degree view of the customer.
- Data Strategy & Hygiene: Acting as the data gatekeeper. You will build the logic for lead scoring, touchpoint analysis, and automated data cleansing.
- Cross-Functional Collaboration: Build dashboards and automation that help sales teams prioritise the right leads at the right time.
- Digital/Email: Set up the technical triggers and complex audience segmentation that allow the Digital Marketing to execute high-performing campaigns; ensuring automated lifecycle flows (anniversaries, birthdays, high-tier triggers) function without error.
- Technical Troubleshooting: Serve as the primary point of contact for system bugs, sync errors between platforms, and tracking issues.
- Data Governance & Privacy: Maintain the highest standards of data hygiene and GDPR/privacy compliance, recognising that discretion is the cornerstone of our brand.
- Performance Analytics: Build the underlying reporting structures that allow the Heads of Departments to see ROI across different channels.
Areas the role covers
- Support to the Head of CRM: You provide the technical infrastructure and data integrity needed to execute a global luxury strategy.
- To the Sales Team: You optimise the CRM to ensure our sales associates have real-time insights into client preferences and purchase history.
- To the Digital Team: You support the Marketing Manager and Email Specialist by building complex technical segmentations and ensuring the MAP (Marketing Automation Platforms) are perfectly synced with the master database.
- Luxury Sensitivity: You understand that "automation" in luxury must feel human. You build systems that empower our staff rather than replace the personal touch.
Technical Profile & Qualifications
- 3–5 years of experience in CRM retail operations, POS, marketing technology, dashboard creation and/or systems administration.
- Data fluent: High proficiency in Excel/Sheets is required; proficient in SQL, HTML/CSS (for email troubleshooting).
- Experience with advanced CRM systems (e.g. Salesforce, Sage, HubSpot, Klaviyo, Power BI, Shopify).
- Proven track record of managing data migrations or complex system audits.
- An architect mindset: You don’t just fix problems; you build scalable systems that prevent them.
- Integration expert: Proven experience connecting CRMs with marketing automation platforms (MAP), or ERPs via integration tools.
- Omnichannel experience: Understanding of how CRM data interacts with paid media (custom audiences) and web analytics.
CRM Systems & Integration Specialist, London employer: Boodles
At Boodles, we pride ourselves on being a market leader in the luxury retail sector, offering our employees a dynamic and collaborative work environment in the heart of London. As a CRM Systems & Integration Specialist, you will not only have the opportunity to shape our data architecture but also enjoy a competitive salary, comprehensive benefits, and a culture that values innovation and personal growth. Join us to be part of a team that empowers you to build impactful systems while maintaining the human touch that defines our brand.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Systems & Integration Specialist, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your CRM expertise. This gives you something tangible to discuss during interviews and sets you apart from the crowd.
✨Tip Number 3
Prepare for the interview by researching the company’s CRM systems and integrations. Bring ideas to the table on how you can improve their processes – it shows initiative and that you’re already thinking about how to add value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Systems & Integration Specialist, London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Systems & Integration Specialist. Highlight your experience with CRM systems, data management, and any relevant technical skills that match what we're looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your skills can help us achieve our growth goals. Don't forget to mention any specific projects or achievements that showcase your expertise.
Show Off Your Technical Skills:Since this role is all about technical prowess, make sure to list your proficiency in tools like SQL, HTML/CSS, and any CRM platforms you've worked with. We want to see how you can bridge the gap between data architecture and our business needs.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Boodles
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in the specific CRM systems mentioned in the job description, like Salesforce or HubSpot. Familiarise yourself with their features, especially around data integration and automation, so you can confidently discuss how you would optimise these systems.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing past experiences where you’ve used data to drive decisions. Bring examples of how you’ve built dashboards or managed data migrations, as this will show you understand the technical side of the role and can bridge gaps effectively.
✨Emphasise Cross-Functional Collaboration
Since the role involves working closely with sales and digital teams, be ready to share examples of how you’ve successfully collaborated across departments. Highlight any projects where you’ve built systems that improved communication or efficiency, showcasing your ability to work as part of a team.
✨Understand the Luxury Market
Given the luxury focus of the company, it’s crucial to convey your understanding of how automation should feel personal. Prepare to discuss how you can maintain a human touch in automated processes, ensuring that your solutions enhance customer experience rather than detract from it.
