At a Glance
- Tasks: Lead innovative marketing campaigns for exciting non-fiction titles and engage with diverse fan communities.
- Company: Join Bonnier Books UK, home to iconic authors and a vibrant marketing team.
- Benefits: Enjoy competitive salary, private health insurance, and a holiday purchase scheme.
- Other info: Hybrid working model with opportunities for professional growth and mentorship.
- Why this job: Make an impact in the entertainment sector while driving sales for bestselling non-fiction books.
- Qualifications: Proven experience in digital marketing and advanced social media campaigns.
The predicted salary is between 40000 - 45000 £ per year.
Bonnier Books UK is looking for a performance marketing expert to be our senior marketing manager for the Adult Trade division in an exciting and newly created role, leading across our commercial non-fiction and lifestyle hub. The successful applicant will manage the non-fiction portfolio and calendar, spotting and executing year‑round opportunities to maximise our non-fiction sales. You will have hands‑on experience of managing advanced level paid social advertising campaigns across Meta and Google, and you will be proficient in connecting with online communities.
We are the publishing home of household names and agenda‑setting voices, from cookery and fitness legend Joe Wicks, to music legend Boy George, to sporting hero Freddie Flintoff and comedy icon Katherine Ryan. We are looking for a candidate with a real passion for the factual and entertainment sector, and with a strong background in digital marketing, to join our team.
Whether it is F1 or football, cookery or psychology, comedy or politics, you will know exactly how to engage with different fan communities across different entertainment and factual genres. You will be able to devise and run data‑driven digital marketing and advertising strategies to drive exceptional conversion for our non-fiction titles. This role requires you to lead on channel planning, budget phasing, setting creative testing parameters and briefs and delivering detailed reports to improve conversion and campaign efficiency.
You will have experience analysing data sets to extract insights, forecast ROI and track attribution to inform future investment. This role involves being a senior voice advising on trends, seasonal and news cycle opportunities, carrying out keyword and competitor research, as well as delivering campaigns for our biggest launches and year‑round bestsellers.
Publishing experience is not essential. We welcome applications from those working at digital marketing agencies, as well as businesses across lifestyle, sports and wellness or TV/Film and entertainment sector.
Key responsibilities:- Devise and deliver best‑in‑class, insight‑driven year‑round campaigns for our biggest non‑fiction publications, repeat series brands and catalogue bestsellers.
- Manage the non‑fiction paid social media portfolio, devising and running advanced advertising campaigns for our biggest non‑fiction releases and backlist catalogue across key platforms including Meta, Google suite, TikTok and Amazon.
- Develop comprehensive audience, creative and offer test‑and‑learn frameworks to improve advertising and campaign efficiency.
- Conduct keyword research to deliver keyword search optimisation across our non‑fiction portfolio.
- Conduct competitor research including out of category, spot new opportunities to maximise our non‑fiction portfolio.
- Generate detailed weekly, monthly and quarterly reports to present to the business to show effectiveness and deliver actionable insights from advertising campaigns and marketing activity. Track key metrics including CTR (Click‑Through Rate), ATC (Add to Cart), attribution and conversion.
- Proactively manage high profile talent/author and agent communications with effective and timely coordination with stakeholders, both internal and external, on marketing strategy and marketing plans.
- Proactively manage high profile talent’s social media channels across the promotional book cycle to drive pre‑order and sale.
- Effectively manage year‑round marketing budget for your title list, using insight and analysis to effectively allocate investment to deliver growth and profitability.
- Contribute to acquisition of new non‑fiction books through sharing marketing cultural trend, social trend and influencer insight.
- Work with the marketing director to pitch for new business for the Commercial Non‑Fiction and Lifestyle hub.
- Deputise for the marketing director in key meetings including Acquisitions and Covers.
- Manage one direct report, setting clear goals for their development and supporting and mentoring them to deliver on their objectives.
- Contribute to driving positive change, share learnings and upskilling others in the Marketing team. Contribute to identifying opportunities for innovation and growth across the business.
- Paid social media expert with years of hands‑on experience of creating and running advanced level campaigns on Meta, TikTok, Google. Amazon desirable, but not a must.
- Excellent analytical and reporting skills with an ability to interpret complex data and translate insights into clear actions.
- At least five years’ experience working in marketing or digital marketing in the Entertainment or Lifestyle industry is preferred (TV/Film, Brand, Publishing, Wellness, Digital Marketing agency etc).
- Experience with tools such as Semrush, Google Analytics, Google Trends/Keyword, Amazon Search Terms, TikTok Keyword Tool is preferred.
- Experience in creating and delivering impactful storytelling content and creative (especially for online) to maximise digital campaigns.
- Exceptional communication, presentation and stakeholder relationship management skills. Talent management preferable.
- A proactive project manager who brings teams together, forward plans across the year and delivers to deadlines.
- A confident senior voice who is immersed in the entertainment market and has a creative approach to spotting opportunities.
- Confident mentor offering support and sharing expertise with the team. Management experience preferable.
- Private health insurance.
- Holiday purchase scheme.
- Contributory pension scheme.
- 28 days holiday plus.
Senior Marketing Manager, Adult Trade in London employer: Bonnier Books UK
Bonnier Books UK is an excellent employer for those passionate about literature and sales, offering a supportive work culture that values flexibility and personal growth. With benefits like private health insurance and comprehensive training programs, employees are empowered to thrive in their roles while building meaningful relationships with independent bookshops across the picturesque regions of the West Country, Wales, West Midlands, and South Central England.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Adult Trade in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bonnier Books UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bonnier Books UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bonnier Books UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bonnier Books UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager, Adult Trade in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bonnier Books UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bonnier Books UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bonnier Books UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bonnier Books UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bonnier Books UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bonnier Books UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
