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- Tasks: Join us to create and manage engaging social media content that drives brand awareness.
- Company: Bonmarche is a vibrant fashion retailer focused on community and creativity.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a team that values innovation and has a direct impact on brand perception.
- Qualifications: Experience in social media management and creative writing is essential; passion for fashion is a plus.
- Other info: Some UK travel may be required; apply today to kickstart your career!
The predicted salary is between 28800 - 43200 £ per year.
Here at Bonmarche we have a fantastic opportunity for a Social Media and Content Executive to join our team, based at our Head Office near Wakefield.
This is an important role within the company that combines creative writing and commercial thinking to help drive the business forward and grow digital demand by increasing social following and engagement across all channels whilst raising the awareness and positive perception of the brand. Supporting the development and execution of a social media strategy, relevant creative content, influencer marketing and store support.
Key Responsibilities:
- Produce a seasonal social media strategy and plan to drive footfall, traffic, and revenue
- Plan, produce copy and schedule the weekly social plan across all social channels
- Develop and manage the influencer and outreach programme, building relationships and working on collaborations.
- Management of influencer contracts, ensuring all requirements for the campaign are specified and met, creating briefs to suit campaigns
- Plan and produce seasonal gifting to influencers in line with the planning calendar.
- Understanding the budget allocated to social media and propose the most efficient way to utilise the budgets to drive awareness and revenue.
- Lead the planning, creation, distribution and analysis of all social media marketing channels
- Create and brief in content through production of relevant, engaging copy, sourcing of imagery
- Product engaging and trend lend content, proposing the best ways to utilise stores to best showcase seasonal product
- Utilise video and aspirational photography content through all social channels
- Community management across all social channels
- Drive increased engagement and fan growth through paid social activity, using boosts on events and high performing posts
- Measure and report on social activity via GA4 and social monitoring tools, learning from outcomes and behaviours to make suggestions for future content and to optimise spend against fan growth and post engagement.
- Monitor and produce a monthly report on social, PR and influencer trends and competitor social activity
- Produce a weekly trade report on previous week’s performance
- Conduct online research to understand seasonal trends, stay abreast of latest developments, social media trends and competitors, creating updates on industry best practices
- Ensure all social campaigns are customer centric and on brand
- Manage the social accounts of two sub brands, working on building brand identity through the social channels as well as new audiences that fit with each demographic.
What we are looking for:
- Experienced in managing social media platforms including Facebook, X, Pinterest, Instagram and YouTube
- Experience with Canva, Photoshop or similar photo and editing software
- Confidence shooting content through mobile phone or DSLR camera
- Experience using social listening and scheduling tools
- Highly motivated, with the ability to work to a brief and meet tight deadlines under pressure.
- Creative copywriting skills essential
- Paid social media marketing experience desired (fan growth and engagement)
- A passion for communities and social media essential
- Excellent organisational and multi-tasking skills
- Strong communicator with ability to communicate at all levels
- Results focused
- Editorial or creative content background desirable
- Experience in the fashion industry desirable.
- Ability to drive would be an advantage although not essential (some UK travel required)
If interested in the above, please reach out and apply today!
Social Media and Content Executive employer: Bonmarché
Contact Detail:
Bonmarché Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Executive
✨Tip Number 1
Familiarize yourself with Bonmarche's brand voice and style. Engage with their social media channels to understand the type of content they produce and how they interact with their audience. This will help you tailor your approach and demonstrate your understanding of their brand during the interview.
✨Tip Number 2
Showcase your creativity by preparing a mini social media campaign proposal that aligns with Bonmarche's goals. Include ideas for seasonal content, influencer collaborations, and community engagement strategies. This proactive approach can set you apart from other candidates.
✨Tip Number 3
Highlight your experience with social media analytics tools. Be ready to discuss how you've used data to inform your content strategy in the past. This will demonstrate your ability to measure success and optimize campaigns effectively.
✨Tip Number 4
Network with professionals in the fashion and social media industry. Attend relevant events or join online communities where you can connect with influencers and marketers. Building these relationships can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Social Media and Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with social media platforms and any relevant creative writing skills. Include specific examples of campaigns you've managed or contributed to, especially in the fashion industry.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and communities. Discuss how your skills align with the responsibilities listed in the job description, particularly your experience with influencer marketing and content creation.
Showcase Your Creativity: If possible, include links to your previous work or a portfolio that demonstrates your creative copywriting and content production skills. Highlight any successful social media campaigns you've been part of.
Research Bonmarche: Familiarize yourself with Bonmarche's brand identity and current social media presence. Mention any insights or ideas you have for their social media strategy in your application to show your enthusiasm and understanding of the role.
How to prepare for a job interview at Bonmarché
✨Showcase Your Creativity
As a Social Media and Content Executive, creativity is key. Prepare examples of your previous work that highlight your creative writing skills and innovative social media campaigns. Be ready to discuss how you developed engaging content that drove engagement and brand awareness.
✨Know the Brand Inside Out
Research Bonmarche thoroughly before the interview. Understand their brand values, target audience, and current social media presence. This will help you tailor your responses and demonstrate your genuine interest in contributing to their goals.
✨Be Data-Driven
Familiarize yourself with social media analytics tools like GA4. Be prepared to discuss how you've used data to inform your strategies in the past, such as measuring engagement and optimizing content based on performance metrics.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle tight deadlines. Think of specific scenarios where you successfully managed multiple projects or adapted your strategy based on feedback or changing trends.
