At a Glance
- Tasks: Lead exciting marketing campaigns and boost brand visibility across multiple channels.
- Company: Join Bonmarche, a vibrant brand focused on customer engagement and community building.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a team that shapes brand identity and drives customer connection.
- Qualifications: Looking for creative thinkers with a passion for marketing and social media.
- Other info: Position based at our Head Office near Wakefield, perfect for collaborative spirits.
The predicted salary is between 36000 - 60000 £ per year.
Here at Bonmarche we have a fantastic opportunity for a PR & Marketing Manager to join our team, based at our Head Office near Wakefield. Apply fast, check the full description by scrolling below to find out the full requirements for this role. This role will focus on working closely with the Marketing Director on executing the marketing strategy and managing impactful campaigns that will elevate the brand, drive customer acquisition and ultimately footfall, traffic and sales. Key Responsibilities: Plan, execute, and evaluate engaging seasonal multi-channel campaigns and product launches Develop and manage the social media strategy to raise brand awareness, create a community and drive social engagement through all social channels Enhance the brands presence and awareness and drive customer acquisition across multiple channels, ensuring consistent messaging and visual identity. Ensure multi-channel campaigns are consistent across all channels and in line with the overarching marketing calendar and activity plan (stores, social, influencers, PR, local & national advertising) Develop and manage relationships with brand ambassadors Develop and manage local marketing initiatives and events to drive footfall Manage and execute the marketing plan for the new store opening programme Manage the media plan across TV, press, OOH, Work with agencies to implement the PR plan and strategy Develop brand right 3rd party partnerships to drive new customer acquisition Team management and mentoring What are we looking for? Marketing or Communications Degree Experience within a clothing/fashion environment role Good communication skills Attention to detail Methodical approach Time management skills Ability to work under pressure Creative Thinker Decision making If you are interested in the above, please apply today!
PR and Marketing Manager employer: Bonmarché
Contact Detail:
Bonmarché Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR and Marketing Manager
✨Tip Number 1
Familiarize yourself with Bonmarche's brand identity and values. Understanding what makes the brand unique will help you tailor your approach during interviews and discussions, showcasing how you can enhance their presence in the market.
✨Tip Number 2
Stay updated on current trends in PR and marketing, especially within the retail sector. Being able to discuss recent successful campaigns or innovative strategies will demonstrate your passion and knowledge in the field.
✨Tip Number 3
Network with professionals in the industry, particularly those who have experience in multi-channel campaigns. Engaging with others can provide insights and potentially valuable connections that may help you stand out as a candidate.
✨Tip Number 4
Prepare to discuss specific examples of past campaigns you've managed or contributed to. Highlighting measurable outcomes and your role in achieving them will illustrate your capability to drive customer acquisition and sales effectively.
We think you need these skills to ace PR and Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the PR & Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in PR and marketing. Focus on your achievements in managing campaigns, social media strategies, and brand awareness initiatives that relate directly to the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and PR. Mention specific campaigns you've worked on and how they relate to Bonmarche's goals. Make sure to express your enthusiasm for the brand and its mission.
Showcase Your Creativity: In your application, include examples of innovative marketing strategies or campaigns you've developed. This could be through links to your portfolio or descriptions of successful projects that demonstrate your ability to elevate a brand.
How to prepare for a job interview at Bonmarché
✨Know the Brand Inside Out
Before your interview, make sure you research Bonmarche thoroughly. Understand their brand values, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Campaign Experience
Be prepared to discuss specific multi-channel campaigns you've managed in the past. Highlight your role in planning, executing, and evaluating these campaigns, and be ready to share measurable results that showcase your impact on customer acquisition and sales.
✨Demonstrate Social Media Savvy
Since the role involves managing social media strategies, come equipped with examples of successful social media campaigns you've led. Discuss how you engaged communities and drove brand awareness through various platforms, and be ready to suggest innovative ideas for Bonmarche.
✨Prepare Questions About Collaboration
The position requires working closely with the Marketing Director and other teams. Prepare thoughtful questions about collaboration and communication within the team. This shows your interest in teamwork and your understanding of the importance of cohesive marketing efforts.