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- Tasks: Lead exciting marketing campaigns and boost our brand's presence across multiple channels.
- Company: Join Bonmarche, a vibrant fashion retailer dedicated to elevating customer experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a passionate team that values innovation and community engagement.
- Qualifications: A Marketing or Communications degree and experience in the fashion industry are essential.
- Other info: This role offers a chance to mentor and manage a creative team.
The predicted salary is between 36000 - 60000 £ per year.
Here at Bonmarche we have a fantastic opportunity for a PR & Marketing Manager to join our team, based at our Head Office near Wakefield.
This role will focus on working closely with the Marketing Director on executing the marketing strategy and managing impactful campaigns that will elevate the brand, drive customer acquisition and ultimately footfall, traffic and sales.
Key Responsibilities:
- Plan, execute, and evaluate engaging seasonal multi-channel campaigns and product launches
- Develop and manage the social media strategy to raise brand awareness, create a community and drive social engagement through all social channels
- Enhance the brands presence and awareness and drive customer acquisition across multiple channels, ensuring consistent messaging and visual identity.
- Ensure multi-channel campaigns are consistent across all channels and in line with the overarching marketing calendar and activity plan (stores, social, influencers, PR, local & national advertising)
- Develop and manage relationships with brand ambassadors
- Develop and manage local marketing initiatives and events to drive footfall
- Manage and execute the marketing plan for the new store opening programme
- Manage the media plan across TV, press, OOH,
- Work with agencies to implement the PR plan and strategy
- Develop brand right 3rd party partnerships to drive new customer acquisition
- Team management and mentoring
What are we looking for?
- Marketing or Communications Degree
- Experience within a clothing/fashion environment role
- Good communication skills
- Attention to detail
- Methodical approach
- Time management skills
- Ability to work under pressure
- Creative Thinker
- Decision making
If you are interested in the above, please apply today!
Bonmarche | PR and Marketing Manager employer: Bonmarché
Contact Detail:
Bonmarché Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Bonmarche | PR and Marketing Manager
✨Tip Number 1
Familiarize yourself with Bonmarche's brand identity and recent marketing campaigns. Understanding their style and messaging will help you align your ideas with their vision during the interview.
✨Tip Number 2
Showcase your experience in managing multi-channel campaigns by preparing specific examples of successful projects you've led. Be ready to discuss how you measured their impact on customer acquisition and sales.
✨Tip Number 3
Highlight your social media expertise by discussing trends and strategies that have worked for you in the past. Mention any tools or analytics you used to enhance brand awareness and engagement.
✨Tip Number 4
Prepare to talk about your approach to team management and mentoring. Share examples of how you've developed talent within your team and fostered a collaborative environment to achieve marketing goals.
We think you need these skills to ace Bonmarche | PR and Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the PR and Marketing Manager position at Bonmarche. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing and communications, especially within the clothing or fashion industry. Emphasize your achievements in managing campaigns, social media strategies, and any experience with brand partnerships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Bonmarche's brand. Mention specific examples of past campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Creativity: Since the role requires a creative thinker, consider including a portfolio or examples of previous marketing campaigns you've worked on. This could be links to social media posts, campaign results, or any innovative ideas you have for Bonmarche.
How to prepare for a job interview at Bonmarché
✨Showcase Your Campaign Experience
Be prepared to discuss specific multi-channel campaigns you've planned and executed in the past. Highlight your role in these projects, the strategies you used, and the results achieved to demonstrate your capability in managing impactful marketing initiatives.
✨Demonstrate Social Media Savvy
Since the role involves developing a social media strategy, come equipped with examples of how you've successfully raised brand awareness through social channels. Discuss any innovative approaches you've taken to engage audiences and build communities online.
✨Highlight Your Team Management Skills
As this position includes team management and mentoring, be ready to share your experiences in leading teams. Talk about your leadership style, how you motivate others, and any successful outcomes from your mentorship.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creative thinking and decision-making abilities. Think of scenarios where you've had to come up with innovative solutions under pressure, especially in a marketing context, and be ready to share those stories.
