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For Companies At a Glance
- Tasks: Lead marketing campaigns for luxury categories and manage social media strategies.
- Company: Bonhams, a prestigious global auction house with a rich history.
- Benefits: 28 days holiday, private health care, and opportunities for career growth.
- Why this job: Join a dynamic team and make an impact in the luxury market.
- Qualifications: Experience in marketing, especially in art or luxury sectors, and strong communication skills.
- Other info: Fast-paced environment with a focus on learning and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About the Bonhams Network
Founded in 1793, Bonhams is a global network of auction houses, with the largest number of international salerooms, offering the widest range of collecting categories and selling at all price points. Bonhams is recognised for its bespoke service, and a dedication to local market relationships, enhanced by a global platform. With 14 salerooms, Bonhams presents over 1,000 sales annually, across more than 60 specialist categories, including fine art, collectables, luxury, wine & spirits, and collector cars. The success of Bonhams' global strategy is a result of recognising the shift in growing intercontinental buying and increased digital engagement.
About the Department
Our Marketing group is a strategic team who work independently towards clear common objectives. The pace is fast, and we're constantly learning. Whether developing marketing strategies, producing creative or optimising digital, our mission is to deliver the best possible experience for our clients, as well as the best outcome for the business. We take pride in offering a bespoke approach for every auction, and work with internal specialist teams, Press, Events and Creative to tell the stories of the rare and unique items sourced for auctions across over 60 collecting categories.
About the Role
This role has a dedicated focus on our Luxury categories (Jewellery, Watches, Wine & Spirits, Designer Handbags and Fashion) as well as our Home & Interiors departments (Fine Decorative Arts, Private & Iconic Collections, House Sales, and related categories).
- Lead strategy and implement all marketing campaigns for the London saleroom, working together with the global marketing team.
- Lead on strategy and content on the Bonhams social media handles and engage key influencers to leverage the brand.
- Manage one Marketing Coordinator on the execution of all Bonhams campaigns.
- Plan and execute email marketing campaigns to support sale promotion and business-getting.
- Manage the production of exciting and engaging campaign content including copy, film, photography and editorial.
- Manage content and coordination of cross-category digital advertising on paid social and paid search channels.
- Manage multiple budgets.
- Execute data-driven marketing reports to assess channel performance.
- Oversee marketing design workflows and production.
- Support consignment efforts in the UK, working in collaboration with the wider London marketing team on digital and print advertising channels.
- Maintain a relationship with third parties, e.g. media agencies, photographers/videographers print and mailing house suppliers and develop new relationships.
- Establish and maintain a close working relationship with key stakeholders and departments and keep ongoing knowledge of business KPIs.
Key Skills & Experience
An experienced marketing manager with demonstrable working knowledge in the art and/or luxury markets, you will have previously led, implemented, and managed multi-channel campaigns. You will be used to managing suppliers and agencies, setting clear objectives and communicating briefs effectively. You have experience managing social media channels, media buying and monitoring spend to ensure objectives are met and exceeded. A confident communicator, you will be comfortable advising key internal stakeholders, and will be able to work independently, as well as with the global team, reporting against our common marketing objectives.
What We Offer
- 28 days holidays (including Bank Holidays), increasing to 33 with service.
- Private Health Care.
If you wish to apply, please send your CV and cover letter by the 4th February 2026 at midnight. We thank you for your interest in this position but please note that we will only contact candidates chosen for further consideration. Bonhams is an Equal Opportunity Employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.
Marketing Manager (Maternity Cover - 12 Months) employer: Bonhams
Contact Detail:
Bonhams Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Maternity Cover - 12 Months)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. This is your chance to visually demonstrate what you can bring to the table, especially in the luxury market.
✨Tip Number 3
Prepare for interviews by researching Bonhams and its unique selling points. Understand their marketing strategies and be ready to discuss how you can contribute to their goals, especially in the luxury categories.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Bonhams.
We think you need these skills to ace Marketing Manager (Maternity Cover - 12 Months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in managing multi-channel campaigns, especially in the luxury market. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the luxury sector and how you can contribute to our team. Keep it engaging and relevant to the role.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics where possible to demonstrate how you've driven results in previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Bonhams
✨Know Your Luxury Market
Familiarise yourself with the luxury categories Bonhams focuses on, like jewellery and designer handbags. Be ready to discuss recent trends or campaigns in these areas, showing your understanding of the market and how it influences marketing strategies.
✨Showcase Your Multi-Channel Experience
Prepare examples of past multi-channel campaigns you've led. Highlight your role in managing social media, email marketing, and digital advertising, and be specific about the results you achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Engage with Their Brand
Before the interview, take some time to engage with Bonhams' social media and website. Understand their brand voice and recent campaigns. This will not only help you answer questions more effectively but also show your genuine interest in the company.
✨Prepare for Stakeholder Interaction
Since the role involves working closely with key stakeholders, think of scenarios where you've successfully communicated with different teams. Be ready to discuss how you set objectives and managed expectations, as this will highlight your collaborative skills.
