At a Glance
- Tasks: Create and execute exciting marketing campaigns for luxury cars and bikes.
- Company: Join Bonhams, a historic auction house with a passion for the curious.
- Benefits: Enjoy 28 days holiday, healthcare, and flexible working options.
- Other info: Work in a fast-paced environment with opportunities for growth and creativity.
- Why this job: Be part of a dynamic team driving engagement in the luxury automotive market.
- Qualifications: Experience in multi-channel marketing and a love for cars is essential.
The predicted salary is between 40500 - 49500 £ per year.
About the Bonhams Network
Founded in 1793, Bonhams is one of the world's leading auction houses — defined by connection, and home to the curious.
With over 230 years of expertise, Bonhams operates a global network of trusted specialists across 24 countries, including flagship salerooms in London, New York, Paris and Hong Kong.
Across more than 60 specialist categories, Bonhams serves collectors of every kind — from emerging to established — with the objects, stories and expertise that define their collecting journey.
Beyond auctions, Bonhams is both a destination for discovery and for industry-leading services and support.
Its rotating programme of exhibitions and public programming is free and open to all, reflecting a longstanding commitment to curiosity, cultural conversation and the enduring power of objects.
For forthcoming auctions and details of specialist departments, visit Bonhams. com.
Bonhams: A house built on knowledge. Defined by connection. Home to the curious.
About the Department
Our Marketing group is a strategic team who work independently towards clear common objectives.
The pace is fast, and we’re constantly learning.
Whether developing marketing strategies, producing creative or optimising digital, our mission is to deliver the best possible experience for our clients, as well as the best outcome for the business.
We take pride in offering a bespoke approach for every auction, and work with internal specialist teams, Press, Events and Creative to tell the stories of the rare and unique items sourced for auctions across over 60 collecting categories.
About You
You are an experienced marketing professional with a proven track record of delivering integrated, multi-channel marketing campaigns.
You are highly organised, commercially minded and passionate about creating engaging marketing that delivers measurable results.
Comfortable working across multiple projects simultaneously, you have experience managing agencies, budgets and campaign delivery.
You are collaborative, commercially minded and confident building strong relationships across the business.
You also have a genuine interest in the automotive sector and the luxury collector car market.
- Key Tasks and Responsibilities
- Develop and execute integrated marketing campaigns for the Cars, Bikes and Automobilia, driving consignments, bidder engagement and auction participation across digital and offline channels.
- Own the marketing calendar and campaign plans end-to-end, from consignment through to sale and post-sale follow-up.
- Work with our media agency to manage paid advertising across channels, including Google Ads and Meta, monitoring performance and optimising campaigns.
- Lead content strategy and creation across copy, social media, email marketing and creative production, including the development of creative briefs.
- Build and deploy consignment and selling email campaigns using Salesforce.
- Work closely with the Design team to produce print advertising and other campaign assets.
- Update website content, including homepage banners, sale banners and other marketing pages.
- Build and maintain brand consistency across all client touchpoints, both digitally and across auctions and events.
- Support the Head of Operations roles in the motoring team with planning and delivering the annual events calendar, partnerships and sponsorship activity where required.
- Manage campaign budgets, process invoices and ensure marketing spend is effectively managed.
- Analyse campaign performance using GA4 and report on KPIs, campaign effectiveness and ROI.
- Manage relationships with external agencies, freelancers and suppliers.
- Key Skills and Attributes
- Proven experience delivering integrated, multi-channel marketing campaigns.
- Strong understanding of digital marketing, including paid media, email marketing, social media and content.
- Experience managing agencies, budgets and campaign performance.
- Strong analytical skills, with experience using data and insights to optimise marketing activity.
- Excellent communication and stakeholder management skills.
- Highly organised, with the ability to manage multiple projects and meet deadlines.
- Proactive, collaborative and able to work effectively in a fast-paced environment.
- A genuine interest in the automotive sector and an appreciation of the luxury and collector car market.
What We Offer
Some of our benefits and perks include
- 28 days holidays (including Bank Holidays), increasing to 33 with service
- Healthcare and Life Assurance
- Enhanced maternity and paternity leave
- Cycle to Work Scheme
- Season Ticket Loan
We thank you for your interest in this position but please note that we will only contact candidates chosen for further consideration.
Bonhams is an Equal Opportunity Employer.
As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process.
We celebrate diversity and we are committed to an inclusive work environment.
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Marketing Manager, Bonhams Cars employer: Bonhams & Butterfields Auctioneers Corporation
Bonhams & Butterfields Auctioneers Corporation is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for professionals seeking to make a significant impact in the financial sector. With a strong emphasis on employee growth and development, the company offers numerous opportunities for advancement and skill enhancement, all while being located in a vibrant and culturally rich environment. Joining our team means becoming part of a forward-thinking organisation that values your contributions and supports your career aspirations.
Contact Details:
Bonhams & Butterfields Auctioneers Corporation Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Bonhams Cars
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We think you need these skills to ace Marketing Manager, Bonhams Cars
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