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- Tasks: Lead the go-to-market strategy for a groundbreaking life sciences product.
- Company: Fast-growing, venture-backed biotechnology company with innovative projects.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a pioneering team and make a real impact in biotechnology.
- Qualifications: Experience in product marketing within biotech or life sciences is essential.
- Other info: Be part of an exciting scale-up with a focus on cutting-edge technology.
The predicted salary is between 48000 - 72000 £ per year.
A fast-growing, venture-backed biotechnology company is preparing to launch its first commercial product and is seeking an experienced Senior Product Marketing Manager (Go-to-Market) to lead the end-to-end go-to-market strategy. This is a highly strategic, upstream marketing role focused on market entry, positioning, segmentation, and launch readiness rather than downstream sales execution.
Key Responsibilities:
- Own the go-to-market strategy for a first-in-class life sciences product
- Define target markets, customer segments, positioning, and messaging
- Translate complex scientific capability into compelling commercial narratives
- Develop pricing frameworks and support commercial strategy
- Partner with Product, R&D, Commercial, and Leadership teams to ensure launch readiness
- Build scalable marketing foundations for future product growth
Experience Required:
- Proven experience in product marketing / strategic marketing within biotech, life sciences, or scientific instrumentation
- Track record of successful product launches or market entry
- Strong stakeholder engagement and commercial mindset
- Comfortable operating in a high-growth or venture-backed environment
Apply now to be part of an exciting scale-up bringing cutting-edge biotechnology to market.
Senior Product Marketing Manager (Go-to-Market) - London employer: Bond Williams Limited
Contact Detail:
Bond Williams Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (Go-to-Market) - London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Product Marketing Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to be able to discuss their go-to-market strategy and how your experience aligns with their needs. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You’ll need to translate complex scientific concepts into compelling narratives. We suggest rehearsing how you’d present your past successes in product marketing to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Product Marketing Manager (Go-to-Market) - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Product Marketing Manager role. Highlight your experience in product marketing within biotech or life sciences, and don’t forget to showcase any successful product launches you've been part of!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Talk about your strategic mindset and how you can contribute to the go-to-market strategy for our first-in-class product.
Showcase Your Stakeholder Engagement Skills: In your application, emphasise your ability to engage with various stakeholders. We want to see examples of how you've collaborated with teams like Product, R&D, and Commercial to ensure launch readiness.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our fast-growing company!
How to prepare for a job interview at Bond Williams Limited
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the product you'll be marketing. Research its features, benefits, and the science behind it. This will help you articulate a compelling narrative during the interview and demonstrate your passion for the role.
✨Master the Go-to-Market Strategy
Be prepared to discuss your approach to developing a go-to-market strategy. Think about how you would define target markets, customer segments, and positioning for the product. Having a clear framework in mind will show that you can think strategically and are ready to hit the ground running.
✨Engage with Stakeholders
Highlight your experience in stakeholder engagement. Be ready to share examples of how you've collaborated with cross-functional teams in the past. This will demonstrate your ability to work effectively with Product, R&D, and Commercial teams, which is crucial for this role.
✨Showcase Your Launch Experience
Prepare to discuss specific product launches you've been involved in. Focus on what strategies you implemented, the challenges you faced, and the outcomes. This will illustrate your hands-on experience and success in navigating the complexities of market entry.
