Senior Digital Marketing Manager in Liverpool

Bond Turner is entering a significant period of growth and brand evolution. While recognised by many for its heritage in credit hire, the firm’s expertise extends far beyond this, spanning personal injury, medical negligence, professional negligence, serious injury, group litigation and high-profile national cases.

Reporting to the Group Head of Marketing, the Senior Digital Marketing Manager will build and lead a modern digital marketing function that strengthens Bond Turner’s reputation, increases digital visibility and delivers measurable business growth. Whilst the primary focus of the role will initially be Bond Turner, the successful candidate will also be responsible for supporting the long-term digital development of other brands within the Anexo Group, including CAMS, DAMS, McAMS and EDGE.

This role requires a strategic digital leader with strong experience within legal services, professional services or another highly regulated sector. You will combine deep expertise across SEO, content, website optimisation, analytics, paid media and emerging AI-driven search with the ability to influence senior stakeholders and build digital capability across the business.

You will play a central role in helping reposition Bond Turner as a leading national law firm whilst creating a scalable digital framework that can support future group-wide growth.

This role has significant growth potential. Whilst the immediate priority is transforming Bond Turner’s digital presence and supporting its ambitious growth plans, the successful candidate will be expected to think beyond a single brand. As the role develops, there will be increasing responsibility for building digital strategies and performance across the wider Anexo Group portfolio, including CAMS, DAMS, McAMS and EDGE. Over time, the role is expected to evolve into a broader group-level position, supporting digital strategy, governance and performance across the wider Anexo portfolio. We are therefore looking for a commercially minded digital leader who is motivated by the opportunity to build, scale and influence digital marketing at both firm and group level.

Key responsibilities

Digital strategy & leadership

• Develop and deliver Bond Turner’s digital strategy aligned to business growth objectives
• Create a best-in-class digital marketing function focused on visibility, engagement and lead generation
• Establish governance, processes, reporting frameworks and digital standards across the business
• Act as the senior digital adviser to the Group Head of Marketing and wider leadership team
• Identify opportunities to improve performance through innovation, technology and emerging digital trends
• Support the long-term development of marketing capability across the wider Group, including the future digital growth and performance of CAMS, DAMS, McAMS and EDGE
• Own the firm’s digital estate, ensuring an exceptional user experience across all digital touchpoints
• Lead the ongoing optimisation and development of the new Bond Turner website
• Improve website architecture, usability, accessibility and conversion performance
• Establish content and publishing standards to ensure consistency and quality
• Implement conversion rate optimisation programmes that increase enquiry generation and user engagement

SEO, search & AI visibility

• Develop and implement a sophisticated SEO strategy across all key practice areas
• Increase Bond Turner’s authority, rankings and organic visibility within highly competitive legal markets
• Drive technical SEO, content optimisation and digital PR collaboration
• Develop strategies for Generative Engine Optimisation (GEO) and AI search visibility
• Ensure all content is structured to perform effectively across traditional and emerging search platforms
• Monitor market trends and continually evolve search strategies accordingly

Content strategy & thought leadership

• Lead Bond Turner’s digital content strategy
• Work closely with lawyers and subject matter experts to create authoritative, client-focused content
• Transform complex legal topics into engaging digital assets that support awareness, trust and enquiries
• Build scalable content planning and production processes
• Support the development of thought leadership programmes alongside PR and marketing colleagues

Digital performance & analytics

• Establish meaningful KPIs and reporting frameworks across all digital channels
• Develop dashboards that clearly demonstrate digital contribution to business growth
• Analyse performance data and identify opportunities for optimisation
• Provide strategic recommendations based on user behaviour, engagement and conversion trends
• Ensure decisions are data-led and commercially focused
• Oversee paid media activity across search, social and other acquisition channels
• Work closely with internal specialists and agency partners to maximise performance and return on investment
• Develop integrated acquisition strategies that support both brand awareness and lead generation
• Improve landing page performance and customer journey effectiveness
• Ensure robust tracking, attribution and campaign measurement
• Build trusted relationships with lawyers, directors and senior leadership teams
• Increase understanding and adoption of digital best practice across the business
• Support teams with digital visibility, profile building and content opportunities
• Provide constructive challenge and leadership where appropriate
• Manage digital agency relationships and performance
• Set clear objectives and hold suppliers accountable for delivery and results
• Review technology platforms, tools and partnerships to ensure value for money
• Identify opportunities to bring capability in-house where appropriate
• Lead and develop the Digital Content Manager
• Support the development of paid media capability within the team
• Foster a collaborative culture across digital, PR, social media, marketing and business development
• Create a high-performance environment focused on continuous improvement

• 8+ years’ experience in digital marketing leadership roles
• Experience within legal services, professional services or a highly regulated sector
• Proven success developing and implementing digital strategies that drive measurable growth
• Strong expertise across SEO, content marketing, website optimisation and analytics
• Experience managing website redevelopment and optimisation programmes
• Demonstrable experience improving digital visibility, authority and lead generation performance
• Experience working with senior stakeholders and subject matter experts
• Strong understanding of digital reporting, attribution and performance measurement
• Experience managing agencies, technology suppliers and budgets
• Excellent communication, influencing and stakeholder management skills
• Knowledge of CRM and marketing automation platforms

What success looks like

• Within your first 12 months you will:
• Establish a clear and measurable digital strategy
• Significantly improve Bond Turner’s organic visibility and domain authority
• Create robust governance and performance reporting frameworks
• Strengthen Bond Turner’s position within AI-driven and traditional search
• Improve website engagement, conversion and enquiry performance
• Build a scalable content engine supporting both marketing and PR activity
• Become a trusted adviser to the leadership team on digital growth
• Develop a high-performing digital function capable of supporting future group-wide expansion
• Establish a scalable digital framework that can be successfully adapted and implemented across CAMS, DAMS, McAMS and EDGE as part of the wider Anexo Group growth strategy

Company Values

We’re a collaboration of companies established in 2006 working towards and guaranteeing the same goal. Our mission: We are driven to succeed. Our purpose is to help people move on in their lives through supporting our clients, our communities and each other.

• We support
• We succeed

• We offer a clean professional office working environment with fantastic facilities in the heart of Liverpool City Centre which has great travel links.
• Hybrid Working – 3 office, 2 home.
• 23 days holiday + your Birthday off + plus 8 bank holidays.
• Income protection, dental plan, critical illness cover & death in service cover
• Employee Assistant Programme.
• Free onsite weekly classes and well-being programmes.
• Discounted onsite Restaurant, Coffee Shop / Café.
• Secure bike storage.
• The opportunity to develop a rewarding and successful career with a wonderful Law firm.