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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies for a premium brand.
- Company: Join a dynamic wellness lifestyle brand with global reach.
- Benefits: Competitive salary, growth opportunities, and a vibrant team culture.
- Why this job: Make a real impact in a fast-paced environment while shaping brand experiences.
- Qualifications: Strong DTC eCommerce marketing experience and leadership skills.
- Other info: Exciting chance to work with influencers and drive brand growth.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Marketing - UK is responsible for planning, executing, and optimising regional marketing activity across DTC, brand, and growth channels, working closely with the Sales & Marketing Director. This is a hands‑on leadership role focused on turning strategy into execution. The role requires strong marketing capability, structured campaign planning, and the ability to manage internal teams and external partners while maintaining brand consistency as the business scales globally.
Key Responsibilities- Campaign & Go‑To‑Market Execution
- Own day‑to‑day execution of global marketing campaigns aligned to product launches, seasonal moments, and expansion plans.
- Coordinate cross‑channel execution across paid, owned, earned, and trade channels.
- Maintain and manage the regional marketing and campaign calendar.
- Brand & Customer Experience
- Ensure consistent premium brand execution across all regional customer touchpoints.
- Partner with creative, CX, and eCommerce teams to improve platform experience and conversion for the region.
- Protect and elevate premium brand standards while driving growth.
- Influencers, Events and Partnerships
- Support the development and scaling of influencer programs locally in collaboration with the local and global team.
- Collaborate with local team to manage day‑to‑day relationships with creators, ambassadors, and aligned brand partners.
- Execute campaigns with athletes, creators, and collaborators under a broader global partnership strategy and the local team.
- Support and empower the B2B Partnership pipeline to continue growth.
- Create new strategic partnerships together with B2B Partnership Manager.
- Performance & Growth Marketing
- Support strategy in paid media channels including Meta, Google, YouTube, programmatic, and affiliates.
- Execute channel strategies set in collaboration with the Sales & Marketing Director.
- Monitor and report on local performance metrics including ROAS, CAC, LTV, conversion rates, and retention.
- Work with local agencies and internal specialists to improve efficiency and scale performance.
- Team Leadership & Operations
- Lead and develop marketing team members across events, partnerships, brand, and content.
- Set clear priorities, workflows, and accountability within the marketing function.
- Support hiring and scaling of the marketing team as the business grows.
- Reporting & Insights
- Deliver regular performance reporting and insights to the Sales & Marketing Director.
- Translate data into clear recommendations and optimisation actions.
- Contribute to planning, forecasts, and growth initiatives.
- Strong experience in DTC eCommerce marketing, ideally within premium, wellness, or lifestyle brands.
- Hands‑on expertise across paid media, campaign execution, and performance optimisation.
- Solid understanding of marketing metrics and commercial drivers.
- Ability to balance execution with structured planning.
- Experience managing agencies, freelancers, or internal marketing teams.
- Comfortable working in fast‑moving, scaling environments.
- Exposure to global markets or multi‑region campaigns.
- Experience with platforms Shopify Plus, Klaviyo, Meta, Google, and affiliate networks.
- Background in wellness, lifestyle, luxury, or high‑growth consumer brands.
Head of Marketing employer: Boncharge
Contact Detail:
Boncharge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in DTC or wellness brands. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate how you can turn strategy into execution, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing campaigns. Be ready to discuss how you would optimise their strategies and maintain brand consistency as they scale globally. We love seeing candidates who are genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our growth in the marketing space.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Marketing Skills: Make sure to highlight your hands-on experience in DTC eCommerce marketing. We want to see how you've executed campaigns and optimised performance in previous roles, especially within premium or lifestyle brands.
Be Data-Driven: We love numbers! Include specific metrics that demonstrate your success in previous marketing roles. Talk about your experience with ROAS, CAC, and conversion rates to show us you can turn data into actionable insights.
Tailor Your Application: Don’t just send a generic application. Make it personal! Align your skills and experiences with the key responsibilities listed in the job description. Show us why you’re the perfect fit for our Head of Marketing role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Boncharge
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics like ROAS, CAC, and LTV. Being able to discuss these in detail will show that you understand the commercial drivers behind successful campaigns, which is crucial for the Head of Marketing role.
✨Showcase Your Campaign Experience
Prepare specific examples of past campaigns you've executed, especially in DTC eCommerce. Highlight your hands-on experience with paid media and how you optimised performance. This will demonstrate your ability to turn strategy into execution effectively.
✨Demonstrate Leadership Skills
Be ready to talk about your experience leading teams and managing cross-functional collaborations. Share how you've set priorities and workflows in previous roles, as this will be key in managing internal teams and external partners.
✨Understand the Brand's Voice
Research the brand thoroughly and be prepared to discuss how you would maintain and elevate its premium standards. Show that you can protect brand consistency while driving growth, which is essential for this position.
