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- Tasks: Lead and execute innovative marketing campaigns across various channels.
- Company: Join a premium wellness brand with a dynamic and growth-focused culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact in a fast-paced environment while shaping brand experiences.
- Qualifications: Strong DTC eCommerce marketing experience and team leadership skills.
- Other info: Exciting chance to work with global markets and high-growth consumer brands.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Head of Marketing - UK is responsible for planning, executing, and optimising regional marketing activity across DTC, brand, and growth channels, working closely with the Sales & Marketing Director. This is a handsâon leadership role focused on turning strategy into execution. The role requires strong marketing capability, structured campaign planning, and the ability to manage internal teams and external partners while maintaining brand consistency as the business scales globally.
Key Responsibilities- Campaign & Go-To-Market Execution
- Own dayâtoâday execution of global marketing campaigns aligned to product launches, seasonal moments, and expansion plans.
- Coordinate crossâchannel execution across paid, owned, earned, and trade channels.
- Maintain and manage the regional marketing and campaign calendar.
- Brand & Customer Experience
- Ensure consistent premium brand execution across all regional customer touchpoints.
- Partner with creative, CX, and eCommerce teams to improve platform experience and conversion for the region.
- Protect and elevate premium brand standards while driving growth.
- Influencers, Events and Partnerships
- Support the development and scaling of influencer programs locally in collaboration with the local and global team.
- Collaborate with local team to manage dayâtoâday relationships with creators, ambassadors, and aligned brand partners.
- Execute campaigns with athletes, creators, and collaborators under a broader global partnership strategy and the local team.
- Support and empower the B2B Partnership pipeline to continue growth.
- Create new strategic partnerships together with B2B Partnership Manager.
- Performance & Growth Marketing
- Support strategy in paid media channels including Meta, Google, YouTube, programmatic, and affiliates.
- Execute channel strategies set in collaboration with the Sales & Marketing Director.
- Monitor and report on local performance metrics including ROAS, CAC, LTV, conversion rates, and retention.
- Work with local agencies and internal specialists to improve efficiency and scale performance.
- Team Leadership & Operations
- Lead and develop marketing team members across events, partnerships, brand, and content.
- Set clear priorities, workflows, and accountability within the marketing function.
- Support hiring and scaling of the marketing team as the business grows.
- Reporting & Insights
- Deliver regular performance reporting and insights to the Sales & Marketing Director.
- Translate data into clear recommendations and optimisation actions.
- Contribute to planning, forecasts, and growth initiatives.
- Strong experience in DTC eCommerce marketing, ideally within premium, wellness, or lifestyle brands.
- Handsâon expertise across paid media, campaign execution, and performance optimisation.
- Solid understanding of marketing metrics and commercial drivers.
- Ability to balance execution with structured planning.
- Experience managing agencies, freelancers, or internal marketing teams.
- Comfortable working in fastâmoving, scaling environments.
- Exposure to global markets or multiâregion campaigns.
- Experience with platforms Shopify Plus, Klaviyo, Meta, Google, and affiliate networks.
- Background in wellness, lifestyle, luxury, or highâgrowth consumer brands.
Head of Marketing in London employer: BON CHARGE
Contact Detail:
BON CHARGE Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Marketing in London
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the companyâs recent campaigns and challenges. Bring fresh ideas to the table; it shows youâre proactive and genuinely interested in their success.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Head of Marketing in London
Some tips for your application đŤĄ
Show Your Marketing Skills: Make sure to highlight your hands-on experience in DTC eCommerce marketing. We want to see how you've executed campaigns and optimised performance in previous roles, especially if you've worked with premium brands.
Be Data-Driven: We love numbers! Include specific metrics that demonstrate your success in past marketing efforts. Show us how youâve translated data into actionable insights and improved performance.
Tailor Your Application: Donât just send a generic application. Make it personal! Align your experience with the key responsibilities listed in the job description. We want to see how you can turn strategy into execution for our team.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity with StudySmarter!
How to prepare for a job interview at BON CHARGE
â¨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics like ROAS, CAC, and LTV. Being able to discuss these in detail will show that you understand the commercial drivers behind successful campaigns.
â¨Showcase Your Campaign Experience
Prepare specific examples of past campaigns you've executed, especially those that involved cross-channel strategies. Highlight your role in planning and optimising these campaigns to demonstrate your hands-on expertise.
â¨Demonstrate Leadership Skills
Be ready to talk about how you've led teams in the past. Discuss how you set priorities, managed workflows, and supported team members' growth. This is crucial for a leadership role like Head of Marketing.
â¨Align with Brand Values
Research the company's brand and values thoroughly. Be prepared to discuss how you would maintain and elevate their premium brand standards while driving growth, showing that you're a perfect fit for their culture.