At a Glance
- Tasks: Lead BON CHARGE's global social media strategy and community engagement.
- Company: Join a pioneering wellness brand focused on enhancing lives through innovative products.
- Benefits: Competitive salary, strong career growth, and a vibrant team culture.
- Other info: Be part of a supportive team that values creativity and innovation.
- Why this job: Shape the future of wellness while building a passionate community around our brand.
- Qualifications: 7+ years in social media with leadership experience in consumer brands.
The predicted salary is between 60000 - 80000 £ per year.
BON CHARGE is building the future of wellness. We believe your environment shapes your biology. Through products, education, experiences and community, our mission is to help people create environments that support better sleep, energy, recovery, performance and longevity.
About the role
The Head of Social & Community owns BON CHARGE's social media and community function globally. The purpose of this role is to turn social media into a true brand-building and community growth engine, moving social on from a side function into a core driver of brand desirability, customer love and commercial outcome. Reporting to the Marketing Director, this role owns social strategy, voice, content direction and community engagement across Instagram, TikTok, Facebook, YouTube and emerging platforms. The role leads the Community & Social Engagement Coordinator (and Social Content Producer as the team scales), and partners closely with the Content Manager, Creative, Performance, CRM, PR and B2B functions to make sure social and community work amplifies, and is amplified by, the wider marketing engine. This is a senior, hands-on role for someone with deep platform expertise, premium brand instincts, strong trend awareness, and proven community-building experience. The right person can move from strategy to execution at pace, and is as comfortable presenting to founders and exec as they are briefing a creator or shaping a comment-section response.
Key Responsibilities
- Social Strategy and Brand Storytelling: Own the global social media strategy across Instagram, TikTok, Facebook, YouTube and emerging platforms, aligned to brand, commercial and customer objectives. Define and protect BON CHARGE's tone of voice, visual identity and storytelling pillars on social, in partnership with the Creative team and founders. Translate brand campaigns, product launches and key wellness moments into platform-native social storytelling that builds brand desirability and drives consideration. Identify cultural, platform and wellness trends early and translate them into timely, on-brand activations within a working week.
- Community Building and Engagement: Set the community strategy, including how BON CHARGE shows up in comments, DMs, lives, AMAs, giveaways and community-led moments. Manage the Community & Social Engagement Coordinator, setting response standards, escalation protocols, tone guardrails and SLAs. Build relationships with our most engaged followers, advocates, ambassadors and adjacent wellness communities, turning followers into advocates and advocates into ambassadors. Partner with PR and Partnerships on creator, practitioner and ambassador integration into the social and community ecosystem.
- Content Direction and Calendar: Own the social content calendar across all owned platforms, aligned to the broader BON CHARGE marketing calendar. Brief and direct social content production (in-house, ambassadors and creators), ensuring every asset delivers against strategy and brand standards. Partner with the Content Manager on shared moments (launches, sales, key wellness moments) so campaign narrative carries cleanly from email and blog into social. Maintain quality control over every piece of social content before it goes live.
- Team Leadership and Cross-Functional Partnership: Build and lead the social and community function, hiring and developing direct reports (Coordinator, Social Content Producer and any future additions). Set quarterly objectives, performance standards and growth plans for the social and community team. Partner with Performance, CRM, Content, PR, B2B and Creative to ensure social and community work amplifies, and is amplified by, the wider marketing engine. Represent the social and community function in marketing leadership meetings, exec reporting and founder reviews.
- Performance, Insight and Reporting: Define and own the metrics that matter for social and community: reach, engagement quality, follower growth, share of voice, sentiment, community response time and contribution to revenue and CRM growth. Report weekly on performance against those metrics, with clear actions and learnings. Surface social and community insights (sentiment shifts, emerging trends, recurring objections, product feedback) into Content, CRM, Product and CX teams. Run regular competitor and category audits on social to keep BON CHARGE ahead in the wellness technology space.
Key Requirements
- 7+ years in social media, with at least 3 in a leadership role owning strategy, voice and team for a consumer brand.
- Deep platform expertise across Instagram, TikTok, Facebook and YouTube, with a track record of native-first creative work that drives brand growth.
- Demonstrated community-building experience, with examples of turning followers into advocates and advocates into ambassadors at scale.
- Premium brand instincts: able to lead a high-end, science-backed wellness brand without losing accessibility or warmth.
- Strong trend awareness and fast execution.
- Comfortable shipping cultural moments inside a working week.
- Strong social storytelling capability across short-form video, static, copy, and live formats.
- Proven experience hiring, managing and developing social, community, content and creator teams.
- Clear, concise communicator who can present social strategy and performance to founders and executive leadership.
- Willingness to monitor social media over weekends and take calls with our team in Sydney outside of core hours.
Nice to Have
- Experience in wellness, health, beauty or premium lifestyle DTC brands.
- Experience working with ambassadors, practitioners, PR partners and athletes.
- Familiarity with social listening, native platform tools and social inbox tools (Sprout, Brandwatch, Dash Hudson or similar).
- Existing personal interest or content presence in the wellness, fitness or beauty space.
Why Join BON CHARGE?
- Be part of a global wellness brand at a pivotal growth stage.
- Build BON CHARGE's social and community function from a deliberate, brand-led foundation, with founder and exec backing to make social a core growth engine rather than a side function.
- Work alongside passionate founders and a supportive executive team that truly champions innovation and creativity.
- Competitive salary package and strong career growth potential.
- Join a team that genuinely values culture, fun, and connection, where wellness isn’t just a product we sell, but something we live and breathe every day.
Head of Social & Community employer: BON CHARGE
BON CHARGE is an exceptional employer, offering a dynamic work environment where innovation and creativity are at the forefront of our mission to enhance wellness. As the Head of Social & Community, you will have the opportunity to shape a global brand's social strategy while working alongside passionate founders and a supportive executive team. With a competitive salary package, strong career growth potential, and a culture that prioritises fun and connection, BON CHARGE is the perfect place for those looking to make a meaningful impact in the wellness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social & Community
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BON CHARGE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BON CHARGE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BON CHARGE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BON CHARGE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social & Community
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BON CHARGE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BON CHARGE:Show us that you’ve done your homework! In your application, briefly mention what you admire about BON CHARGE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BON CHARGE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BON CHARGE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BON CHARGE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
