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For Companies At a Glance
- Tasks: Lead and execute innovative marketing campaigns across various channels to drive brand growth.
- Company: Join a dynamic wellness brand focused on premium experiences and global expansion.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of a premium brand.
- Qualifications: Strong DTC eCommerce marketing experience and leadership skills in a scaling environment.
- Other info: Collaborate with creative teams and influencers to elevate brand presence.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
The Head of Marketing - UK is responsible for planning, executing, and optimising regional marketing activity across DTC, brand, and growth channels, working closely with the Sales & Marketing Director. This is a hands-on leadership role focused on turning strategy into execution. The role requires strong marketing capability, structured campaign planning, and the ability to manage internal teams and external partners while maintaining brand consistency as the business scales globally.
Key Responsibilities
- Campaign & Go-To-Market Execution
- Own day-to-day execution of global marketing campaigns aligned to product launches, seasonal moments, and expansion plans.
- Coordinate cross-channel execution across paid, owned, earned, and trade channels.
- Maintain and manage the regional marketing and campaign calendar.
- Brand & Customer Experience
- Ensure consistent premium brand execution across all regional customer touchpoints.
- Partner with creative, CX, and eCommerce teams to improve platform experience and conversion for the region.
- Protect and elevate premium brand standards while driving growth.
- Influencers, Events and Partnerships
- Support the development and scaling of influencer programs locally in collaboration with the local and global team.
- Collaborate with local team to manage day-to-day relationships with creators, ambassadors, and aligned brand partners.
- Execute campaigns with athletes, creators, and collaborators under a broader global partnership strategy and the local team.
- Support and empower the B2B Partnership pipeline to continue growth.
- Create new strategic partnerships together with B2B Partnership Manager.
- Performance & Growth Marketing
- Support strategy in paid media channels including Meta, Google, YouTube, programmatic, and affiliates.
- Execute channel strategies set in collaboration with the Sales & Marketing Director.
- Monitor and report on local performance metrics including ROAS, CAC, LTV, conversion rates, and retention.
- Work with local agencies and internal specialists to improve efficiency and scale performance.
- Team Leadership & Operations
- Lead and develop marketing team members across events, partnerships, brand, and content.
- Set clear priorities, workflows, and accountability within the marketing function.
- Support hiring and scaling of the marketing team as the business grows.
- Reporting & Insights
- Deliver regular performance reporting and insights to the Sales & Marketing Director.
- Translate data into clear recommendations and optimisation actions.
- Contribute to planning, forecasts, and growth initiatives.
What You Bring
Essential
- Strong experience in DTC eCommerce marketing, ideally within premium, wellness, or lifestyle brands.
- Hands-on expertise across paid media, campaign execution, and performance optimisation.
- Solid understanding of marketing metrics and commercial drivers.
- Ability to balance execution with structured planning.
- Experience managing agencies, freelancers, or internal marketing teams.
- Comfortable working in fast-moving, scaling environments.
Preferred / Bonus
- Exposure to global markets or multi-region campaigns.
- Experience with platforms Shopify Plus, Klaviyo, Meta, Google, and affiliate networks.
- Background in wellness, lifestyle, luxury, or high-growth consumer brands.
Head of Marketing employer: BON CHARGE
Contact Detail:
BON CHARGE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and challenges. Bring fresh ideas to the table; it shows you’re proactive and genuinely interested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Marketing Skills: When you're writing your application, make sure to highlight your hands-on marketing experience. We want to see how you've executed campaigns and optimised performance in the past, especially in DTC eCommerce.
Be Specific About Your Achievements: Don't just list your responsibilities; share specific results you've achieved. Use metrics to back up your claims, like ROAS or conversion rates. This helps us understand the impact you've made in previous roles.
Tailor Your Application: Make sure your application speaks directly to the role. Use the language from the job description and align your experiences with the key responsibilities. This shows us that you really get what we're looking for.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at BON CHARGE
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics like ROAS, CAC, and LTV. Being able to discuss how you've used these metrics to drive performance in past roles will show that you understand the commercial drivers behind successful campaigns.
✨Showcase Your Campaign Execution Skills
Prepare specific examples of campaigns you've executed, especially in DTC eCommerce. Highlight your hands-on experience with paid media and how you’ve optimised performance. This will demonstrate your ability to turn strategy into execution effectively.
✨Demonstrate Team Leadership
Be ready to talk about your experience leading marketing teams. Share how you've set priorities, managed workflows, and developed team members. This is crucial for a leadership role, so showing your ability to inspire and guide a team will be key.
✨Understand Brand Consistency
Discuss how you've maintained brand consistency across various channels in previous roles. Bring examples of how you've collaborated with creative and CX teams to enhance customer experience while protecting brand standards. This will highlight your strategic thinking and attention to detail.
