At a Glance
- Tasks: Drive driver engagement through innovative communication strategies across multiple channels.
- Company: Join Bolt, a fast-growing tech company transforming urban mobility.
- Benefits: Inclusive culture, competitive salary, and opportunities for personal growth.
- Other info: Dynamic role with hands-on experience in a rapidly evolving environment.
- Why this job: Make a real impact in the gig economy while connecting with a vibrant community.
- Qualifications: 3+ years in communications, content creation, and social marketing.
The predicted salary is between 45000 - 55000 £ per year.
We’re looking for a Senior Operations Specialist (Driver Communications and Engagement) to support in raising awareness and adoption of Bolt and increase engagement among our driver community. This is a hands-on and impact-focused role where you’ll be responsible for the strategy, planning and execution with drivers across multiple channels and be expected to operate with agility and independence. You’ll collaborate with local ops, local marketing and central marketing specialist teams to shape and execute end-to-end communication strategies and campaigns tailored specifically for our drivers across social media, WhatsApp, email, and in-person activations at local hubs.
As the Senior Operations Specialist for Driver Communication and Engagement, you will:
- Drive awareness and adoption through targeted communications during driver-facing product and feature launches.
- Build and maintain driver engagement, education and loyalty through consistent, localised, multichannel communication.
- Own our driver comms strategy, planning and execution, coordinating across teams for content and channels to drive impact and improve performance.
Main tasks and responsibilities:
- Lead and develop a communications strategy, plan and calendar to achieve quarterly and monthly marketplace objectives for driver engagement and growth.
- Collaborate with Central, Local Ops and Local Marketing in rolling out comms plans for new product and feature launches tailored to our driver audience.
- Draft and distribute clear, compliant driver communications related to legal, regulatory, and policy updates, ensuring timely delivery and alignment with local and regional requirements.
- Coordinate timelines and tailored messaging to ensure relevance and clarity for each segment and market.
- Ensure high adoption rates by providing clear, persuasive and timely messaging.
- Coordinate with the Local Marketing team on global brand and marketing initiatives.
- Manage day-to-day communications to drivers across channels.
- Create segmented campaigns working with our Lifecycle Teams based on driver lifecycle (onboarding, active, inactive, etc.).
- Continuously test and iterate on content formats, message timing, and delivery channels to optimise targeted campaigns.
- Work closely with the Local Operations team for in person events and Ambassador engagement plans.
- Coordinating with Local Marketing, Marketing and Legal team, create and adapt engaging and compliant content across all touchpoints - digital, social, and physical (e.g. hub posters, flyers).
- Create digital content from social videos to newsletter copy and assets.
- Maintain campaign calendars and ensure a consistent tone of voice, brand alignment and compliance across all channels.
- Build trust and a sense of community with the driver base through consistent, clear, transparent and engaging communication.
- Support the execution of on-the-ground driver engagement campaigns and initiatives.
- Collaborate with operations teams to gather feedback from drivers and iterate communication strategies accordingly.
- Measure the success of all communications and campaigns through data-driven reporting.
- Track and report on key metrics (reach, engagement, conversions) and apply learnings to future plans.
About you:
- 3 years+ experience in content creation, communications, engagement and social marketing, and campaigns.
- Experience with similar audiences, community building and/or marketplace environments (e.g. gig economy, platforms, logistics, mobility) a strong plus.
- Comfortable creating your own social video content.
- Hands-on experience with Braze, Mailchimp and CleverTap as well as managing and monitoring social/digital channels (WhatsApp, Facebook groups, email, etc.).
- Excellent copywriting skills and ability to adapt tone for different segments and platforms.
- Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people. We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability. Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!
Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM) employer: Bolt
Bolt is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. As a Senior Operations Specialist in London, you'll enjoy the opportunity to make a tangible impact on driver engagement while benefiting from professional growth and development in a fast-paced tech environment. With a commitment to diversity and community-building, Bolt offers a unique chance to contribute to meaningful initiatives that shape urban mobility for the better.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM)
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Bolt on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Show off your skills in action! If you’ve got experience with content creation or community engagement, create a portfolio or a mini-project that showcases your work. This can be a great conversation starter during interviews.
✨Tip Number 3
Prepare for the interview by understanding Bolt’s mission and values. Think about how your experience aligns with their goals, especially around driver engagement and communication strategies. We want to see your passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Bolt team.
We think you need these skills to ace Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in communications and engagement. We want to see how your skills align with the role of Senior Operations Specialist, so don’t hold back on showcasing relevant projects!
Show Off Your Creativity:Since this role involves content creation, let your creativity shine through! Include examples of your work, whether it’s social media posts, newsletters, or campaigns you’ve led. We love seeing innovative ideas that engage audiences.
Be Clear and Concise:When writing your application, clarity is key. Use straightforward language and get to the point quickly. We appreciate well-structured applications that are easy to read and understand, just like the communications we aim to create for our drivers.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details about the role and our company culture there, which can help you tailor your application even further.
How to prepare for a job interview at Bolt
✨Know Your Audience
Before the interview, take some time to understand Bolt's driver community and their needs. Familiarise yourself with the challenges they face and think about how your experience can help address these issues. This will show that you’re not just interested in the role, but also genuinely care about the drivers.
✨Showcase Your Communication Skills
As a Senior Operations Specialist, effective communication is key. Prepare examples of how you've successfully engaged audiences in the past, whether through social media campaigns or direct communications. Be ready to discuss your approach to crafting messages that resonate with different segments.
✨Demonstrate Agility and Independence
This role requires a hands-on approach and the ability to operate independently. Think of instances where you've had to adapt quickly to changing circumstances or manage projects with minimal supervision. Highlighting these experiences will show that you can thrive in a dynamic environment.
✨Prepare for Data-Driven Discussions
Since measuring success through data is crucial, be prepared to discuss how you've used metrics to inform your strategies in previous roles. Bring examples of key performance indicators you've tracked and how you've applied those insights to improve engagement and communication efforts.
