Senior Operations Specialist, Driver Communications and Engagement

We’re looking for a Senior Operations Specialist (Driver Communications and Engagement) to support in raising awareness and adoption of Bolt and increase engagement among our driver community. This is a hands‑on and impact-focused role where you’ll be responsible for the strategy, planning and execution with drivers across multiple channels and be expected to operate with agility and independence. You’ll collaborate with local ops, local marketing and central marketing specialist teams to shape and execute end‑to‑end communication strategies and campaigns tailored specifically for our drivers across social media, WhatsApp, email, and in‑person activations at local hubs.

As the Senior Operations Specialist for Driver Communication and Engagement, you will:

• Drive awareness and adoption through targeted communications during driver‑facing product and feature launches.
• Build and maintain driver engagement, education and loyalty through consistent, localised, multichannel communication.
• Own our driver comms strategy, planning and execution, coordinating across teams for content and channels to drive impact and improve performance.

Main tasks and responsibilities:

• Lead and develop a communications strategy, plan and calendar to achieve quarterly and monthly marketplace objectives for driver engagement and growth.
• Collaborate with Central, Local Ops and Local Marketing in rolling out comms plans for new product and feature launches tailored to our driver audience.
• Draft and distribute clear, compliant driver communications related to legal, regulatory, and policy updates, ensuring timely delivery and alignment with local and regional requirements.
• Coordinate timelines and tailored messaging to ensure relevance and clarity for each segment and market.
• Ensure high adoption rates by providing clear, persuasive and timely messaging.
• Coordinate with the Local Marketing team on global brand and marketing initiatives.
• Manage day‑to‑day communications to drivers across channels.
• Create segmented campaigns working with our Lifecycle Teams based on driver lifecycle (onboarding, active, inactive, etc.).
• Continuously test and iterate on content formats, message timing, and delivery channels to optimise targeted campaigns.
• Work closely with the Local Operations team for in person events and Ambassador engagement plans.
• Coordinating with Local Marketing, Marketing and Legal team, create and adapt engaging and compliant content across all touchpoints - digital, social, and physical (e.g. hub posters, flyers).
• Create digital content from social videos to newsletter copy and assets.
• Maintain campaign calendars and ensure a consistent tone of voice, brand alignment and compliance across all channels.
• Build trust and a sense of community with the driver base through consistent, clear, transparent and engaging communication.
• Support the execution of on‑the‑ground driver engagement campaigns and initiatives.
• Collaborate with operations teams to gather feedback from drivers and iterate communication strategies accordingly.
• Measure the success of all communications and campaigns through data‑driven reporting.
• Track and report on key metrics (reach, engagement, conversions) and apply learnings to future plans.

About you:

• 3 years+ experience in content creation, communications, engagement and social marketing, and campaigns.
• Experience with similar audiences, community building and/or marketplace environments (e.g. gig economy, platforms, logistics, mobility) a strong plus.
• Comfortable creating your own social video content.
• Hands‑on experience with Braze, Mailchimp and Clever tap as well as managing and monitoring social/digital channels (WhatsApp, Facebook groups, email, etc.).
• Excellent copywriting skills and ability to adapt tone for different segments and platforms.
• Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!

With over 200 million customers in 50+ countries, Bolt is one of the fastest‑growing tech companies in Europe and Africa. We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability. Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!