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- Tasks: Drive driver engagement through innovative communication strategies across multiple channels.
- Company: Join Bolt, a fast-growing tech company impacting millions in over 50 countries.
- Benefits: Enjoy a competitive salary, stock options, and wellness perks in a hybrid work environment.
- Why this job: Shape the future of mobility while working with smart, passionate teams.
- Qualifications: 3+ years in communications, content creation, and community building; experience with social marketing is a plus.
- Other info: Flexible work culture with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a Senior Operations Specialist (Driver Communications and Engagement) to support in raising awareness and adoption of Bolt and increase engagement among our driver community. This is a hands-on and impact-focused role where you'll be responsible for the strategy, planning and execution with drivers across multiple channels and be expected to operate with agility and independence.
You'll collaborate with local ops, local marketing and central marketing specialist teams to shape and execute end-to-end communication strategies and campaigns tailored specifically for our drivers across social media, WhatsApp, email, and in-person activations at local hubs.
As the Senior Operations Specialist for Driver Communication and Engagement, you will:
- Drive awareness and adoption through targeted communications during driver-facing product and feature launches.
- Build and maintain driver engagement, education and loyalty through consistent, localised, multichannel communication.
- Own our driver comms strategy, planning and execution, coordinating across teams for content and channels to drive impact and improve performance.
Main tasks and responsibilities:
- Local Marketplace and Product Communications
- Lead and develop a communications strategy, plan and calendar to achieve quarterly and monthly marketplace objectives for driver engagement and growth.
- Collaborate with Central, Local Ops and Local Marketing in rolling out comms plans for new product and feature launches tailored to our driver audience.
- Draft and distribute clear, compliant driver communications related to legal, regulatory, and policy updates, ensuring timely delivery and alignment with local and regional requirements.
- Coordinate timelines and tailored messaging to ensure relevance and clarity for each segment and market.
- Ensure high adoption rates by providing clear, persuasive and timely messaging.
- Coordinate with the Local Marketing team on global brand and marketing initiatives.
- Driver Engagement & CRM
- Manage day-to-day communications to drivers across channels.
- Create segmented campaigns working with our Lifecycle Teams based on driver lifecycle (onboarding, active, inactive, etc.).
- Continuously test and iterate on content formats, message timing, and delivery channels to optimise targeted campaigns.
- Work closely with the Local Operations team for in person events and Ambassador engagement plans.
- Channel & Content Management
- Coordinating with Local Marketing, Marketing and Legal team, create and adapt engaging and compliant content across all touchpoints - digital, social, and physical (e.g. hub posters, flyers).
- Create digital content from social videos to newsletter copy and assets.
- Maintain campaign calendars and ensure a consistent tone of voice, brand alignment and compliance across all channels.
- Campaign Strategy, Community Building & Local Activation
- Build trust and a sense of community with the driver base through consistent, clear, transparent and engaging communication.
- Support the execution of on-the-ground driver engagement campaigns and initiatives.
- Collaborate with operations teams to gather feedback from drivers and iterate communication strategies accordingly.
- Reporting & Insights
- Measure the success of all communications and campaigns through data-driven reporting.
- Track and report on key metrics (reach, engagement, conversions) and apply learnings to future plans.
- Present findings clearly to key stakeholders and proactively propose optimisations.
About you:
- 3 years+ experience in content creation, communications, engagement and social marketing, and campaigns.
- Experience with similar audiences, community building and/or marketplace environments (e.g. gig economy, platforms, logistics, mobility) a strong plus.
- Comfortable creating your own social video content.
- Hands-on experience with Braze, Mailchimp and Clever tap as well as managing and monitoring social/digital channels (WhatsApp, Facebook groups, email, etc.).
- Excellent copywriting skills and ability to adapt tone for different segments and platforms.
- Familiar with performance tracking, campaign reporting, and insight generation.
- Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don't tick every box, please consider applying.
Why you'll love it here:
- Play a direct role in shaping the future of mobility.
- Impact millions of customers and partners in 600+ cities across 50+ countries.
- Work in fast-moving autonomous teams with some of the smartest people in the world.
- Accelerate your professional growth with unique career opportunities.
- Get a rewarding salary and stock option package that lets you focus on doing your best work.
- Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.
- Take care of your physical and mental health with our wellness perks.
Senior Operations Specialist in London employer: Bolt
Contact Detail:
Bolt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Operations Specialist in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by researching Bolt's values and recent projects. Show us that you're not just another candidate, but someone who genuinely cares about our mission and can contribute to it.
✨Tip Number 3
Practice your communication skills! Since this role is all about engaging with drivers, being able to articulate your thoughts clearly and confidently will set you apart during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the team!
We think you need these skills to ace Senior Operations Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in communications and engagement. We want to see how your skills align with the role of Senior Operations Specialist, so don’t hold back on showcasing relevant achievements!
Show Your Passion: Let your enthusiasm for the gig economy and driver engagement shine through in your application. We love candidates who are genuinely excited about making a difference in our driver community, so share your thoughts on how you can contribute!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key messages come across loud and clear. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Bolt
✨Know Your Audience
Before the interview, take some time to understand Bolt's driver community. Familiarise yourself with their needs and challenges. This will help you tailor your responses and show that you can effectively engage with this audience.
✨Showcase Your Communication Skills
As a Senior Operations Specialist, communication is key. Prepare examples of how you've successfully crafted and executed communication strategies in the past. Be ready to discuss how you can adapt your tone and messaging for different segments.
✨Demonstrate Agility and Independence
This role requires a hands-on approach and the ability to operate independently. Share experiences where you've had to make quick decisions or adapt strategies on the fly. Highlight your problem-solving skills and how you thrive in fast-paced environments.
✨Prepare for Data-Driven Discussions
Since measuring success through data is crucial, be prepared to discuss how you've tracked campaign performance in previous roles. Bring examples of metrics you've used and how you've applied insights to improve future campaigns.