At a Glance
- Tasks: Lead engaging communication strategies for our driver community across various channels.
- Company: Join Bolt, a dynamic company focused on driver engagement and growth.
- Benefits: Enjoy competitive salary, stock options, wellness perks, and a paid sabbatical after 5 years.
- Other info: Flexible hybrid work model with opportunities for professional growth.
- Why this job: Make a real impact by connecting with drivers and enhancing their experience.
- Qualifications: 3+ years in communications, content creation, and community building.
The predicted salary is between 40500 - 49500 £ per year.
About the Role
We’re looking for a Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM) to support in raising awareness and adoption of Bolt and increase engagement among our driver community.
This is a hands‑on and impact‑focused role where you’ll be responsible for the strategy, planning and execution with drivers across multiple channels and be expected to operate with agility and independence.
You’ll collaborate with local ops, local marketing and central marketing specialist teams to shape and execute end‑to‑end communication strategies and campaigns tailored specifically for our drivers across social media, Whats App, email, and in‑person activations at local hubs.
- Main Tasks and Responsibilities
- Lead and execute driver communication strategies and campaigns across multiple channels (email, Whats App, social media, in-app, and offline touchpoints) to support engagement, growth, and marketplace objectives.
- Partner with Central, Local Operations, Local Marketing, Lifecycle and Legal teams to plan and deliver effective communications for product launches, feature rollouts, regulatory updates and driver initiatives.
- Create, adapt and manage engaging, compliant content tailored to driver audiences, including social media content, newsletters, educational materials and hub assets.
- Develop targeted and segmented communication campaigns throughout the driver lifecycle, continuously testing and optimising content, timing and channels to maximise reach, adoption and engagement.
- Build trust and strengthen the driver community through clear, transparent and consistent communication while gathering and incorporating driver feedback into communication strategies.
- Measure campaign performance through data-driven reporting, tracking key metrics such as reach, engagement, adoption and conversions, and applying insights to improve future initiatives.
About You
- 3+ years of experience in content creation, communications, engagement, social marketing and campaign management.
- Experience with similar audiences, community building and/or marketplace environments (e. g. gig economy, platforms, logistics, mobility) is a strong plus.
- Comfortable creating your own social video content.
- Hands‑on experience with Braze, Mailchimp and Clever Tap, as well as managing and monitoring social and digital channels (Whats App, Facebook groups, email, etc.).
- Excellent copywriting skills and the ability to adapt tone for different segments and platforms.
- Familiar with performance tracking, campaign reporting and insight generation.
- Why you’ll love it here
- Accelerate your professional growth with unique career opportunities.
- Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
- Take care of your physical and mental health with our wellness perks.
- Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
- Connect with colleagues at annual company events and smaller team gatherings.
- Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.
- Everyone is Welcome
Bolt is an equal opportunity employer.
We are committed to building a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race, colour, nationality, religion, gender or gender identity, sexual orientation, age or disability.
We welcome applications from all backgrounds and are happy to make reasonable accommodations throughout our hiring process.
If you require any adjustments, please let us know.
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Driver Communications and Engagement Lead employer: Bolt
At Bolt, we are not just shaping the future of mobility; we are also committed to fostering a vibrant work culture that prioritises employee growth and well-being. With competitive salaries, stock options, and wellness perks, our team members enjoy unique career opportunities while celebrating their achievements through annual events and a generous sabbatical policy. Join us in a hybrid work environment that balances flexibility with collaboration, where your contributions truly matter from day one.
StudySmarter Expert Advice🤫
We think this is how you could land Driver Communications and Engagement Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bolt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bolt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bolt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bolt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Driver Communications and Engagement Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bolt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bolt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bolt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bolt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bolt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bolt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
