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- Tasks: Drive engagement and growth through innovative communication strategies for our driver community.
- Company: Join Bolt, a fast-growing tech company impacting millions across 50+ countries.
- Benefits: Enjoy a competitive salary, stock options, wellness perks, and hybrid work flexibility.
- Other info: Be part of an inclusive culture that values drive, intelligence, and integrity.
- Why this job: Shape the future of mobility while collaborating with smart, passionate teams.
- Qualifications: 3+ years in content creation and communications; experience with community building is a plus.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM) to support in raising awareness and adoption of Bolt and increase engagement among our driver community. This is a hands-on and impact-focused role where you’ll be responsible for the strategy, planning and execution with drivers across multiple channels and be expected to operate with agility and independence. You’ll collaborate with local ops, local marketing and central marketing specialist teams to shape and execute end-to-end communication strategies and campaigns tailored specifically for our drivers across social media, WhatsApp, email, and in-person activations at local hubs.
As the Senior Operations Specialist for Driver Communication and Engagement, you will:
- Drive awareness and adoption through targeted communications during driver-facing product and feature launches.
- Build and maintain driver engagement, education and loyalty through consistent, localised, multichannel communication.
- Own our driver comms strategy, planning and execution, coordinating across teams for content and channels to drive impact and improve performance.
Main tasks and responsibilities:
- Collaborate with Central, Local Ops and Local Marketing in rolling out comms plans for new product and feature launches tailored to our driver audience.
- Lead and develop a communications strategy, plan and calendar to achieve quarterly and monthly marketplace objectives for driver engagement and growth.
- Draft and distribute clear, compliant driver communications related to legal, regulatory, and policy updates, ensuring timely delivery and alignment with local and regional requirements.
- Ensure high adoption rates by providing clear, persuasive and timely messaging.
- Manage day-to-day communications to drivers across channels.
- Create segmented campaigns working with our Lifecycle Teams based on driver lifecycle (onboarding, active, inactive, etc.).
- Continuously test and iterate on content formats, message timing, and delivery channels to optimise targeted campaigns.
- Coordinating with Local Marketing, Marketing and Legal team, create and adapt engaging and compliant content across all touchpoints - digital, social, and physical (e.g. hub posters, flyers).
- Create digital content from social videos to newsletter copy and assets.
- Maintain campaign calendars and ensure a consistent tone of voice, brand alignment and compliance across all channels.
- Build trust and a sense of community with the driver base through consistent, clear, transparent and engaging communication.
- Support the execution of on-the-ground driver engagement campaigns and initiatives.
- Collaborate with operations teams to gather feedback from drivers and iterate communication strategies accordingly.
- Measure the success of all communications and campaigns through data-driven reporting.
- Track and report on key metrics (reach, engagement, conversions) and apply learnings to future plans.
About you:
- 3 years+ experience in content creation, communications, engagement and social marketing, and campaigns.
- Experience with similar audiences, community building and/or marketplace environments (e.g. gig economy, platforms, logistics, mobility) a strong plus.
- Comfortable creating your own social video content.
- Hands-on experience with Braze, Mailchimp and Clever tap as well as managing and monitoring social/digital channels (WhatsApp, Facebook groups, email, etc.).
- Excellent copywriting skills and ability to adapt tone for different segments and platforms.
- Familiar with performance tracking, campaign reporting, and insight generation.
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!
Why you’ll love it here:
- Play a direct role in shaping the future of mobility.
- Impact millions of customers and partners in 600+ cities across 50+ countries.
- Work in fast-moving autonomous teams with some of the smartest people in the world.
- Accelerate your professional growth with unique career opportunities.
- Get a rewarding salary and stock option package that lets you focus on doing your best work.
- Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.
- Take care of your physical and mental health with our wellness perks.
*Some perks may differ depending on your location and role.
Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM) in London employer: Bolt Technology
Contact Detail:
Bolt Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM) in London
✨Tip Number 1
Get to know Bolt inside out! Familiarise yourself with our mission and values, especially how we engage with our drivers. This will help you tailor your conversations and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to driver engagement and communication strategies. Think about how you can demonstrate your experience with multichannel campaigns and community building.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Bolt team!
We think you need these skills to ace Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Operations Specialist role. Highlight your experience in communications and engagement, especially if you've worked with similar audiences before. We want to see how your skills align with our mission!
Showcase Your Creativity: Since this role involves creating engaging content, don’t hesitate to include examples of your previous work. Whether it’s social media campaigns or email newsletters, we love seeing your creative flair and how you’ve driven engagement in the past.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the point, showing us why you’re the perfect fit for the role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Bolt Technology
✨Know Your Audience
Before the interview, take some time to understand Bolt's driver community. Familiarise yourself with their needs and challenges. This will help you tailor your responses and show that you genuinely care about engaging and supporting them.
✨Showcase Your Communication Skills
As a Senior Operations Specialist, communication is key. Prepare examples of how you've successfully crafted and executed communication strategies in the past. Be ready to discuss how you can adapt your tone and messaging for different platforms and audiences.
✨Be Data-Driven
Bolt values data-driven decision-making. Come prepared with insights from previous campaigns you've worked on. Discuss how you measured success and what adjustments you made based on performance metrics. This will demonstrate your analytical skills and commitment to continuous improvement.
✨Emphasise Collaboration
This role involves working closely with various teams. Highlight your experience in cross-functional collaboration. Share specific examples of how you've coordinated with marketing, operations, or legal teams to achieve common goals, showcasing your ability to work effectively in a team environment.