At a Glance
- Tasks: Engage with premium restaurants and build relationships to secure listings for BOLLE wines.
- Company: Join BOLLE, the leader in ultra-premium non-alcoholic wine, making waves in the industry.
- Benefits: Competitive salary, growth opportunities, and a chance to work with a passionate team.
- Other info: Dynamic office environment with opportunities for wine training and career advancement.
- Why this job: Be part of a fast-growing brand and make an impact in the exciting non-alcoholic category.
- Qualifications: Motivated, resilient, and comfortable on the phone; no experience needed, just ambition!
The predicted salary is between 30000 - 40000 £ per year.
About BOLLE
BOLLE is the ultra-premium leader in non-alcoholic wine. We are building what Dom Pérignon built for champagne: a category-defining brand the world's best restaurants pour with pride. Our wines are made through a patent-pending twice-fermentation process. The result: genuinely complex, low-sugar, additive-free wines with real character.
- Highest-ever Wine Enthusiast rating for a non-alcoholic wine (93 points)
- Served at 75+ Michelin restaurants worldwide
- Active in the UK, US and EU, with a fast-growing on-trade footprint
- Backed by an experienced founding team
The non-alcoholic category is one of the most exciting growth stories in drinks. BOLLE sits at the top end, where the customer pays for quality and the brand has room to lead.
The Role(s)
We are hiring two London-based Business Development Representatives to win new listings for BOLLE across the UK, EU and US. This is a role for someone genuinely motivated and ambitious. The non-alcoholic category is moving fast, and the people we hire now will grow with the brand. We don't need years of experience, we need someone who picks up the phone, follows through, and earns trust quickly.
Your first job is to look after them: respond quickly, send samples, host tastings (in person or by video), and earn the listing. Beyond inbound, you'll build new relationships by phone with sommeliers, beverage directors and buyers we haven't yet met. You will spend roughly two-thirds of your time on inbound enquiries and existing relationships, and roughly one-third building new ones. You'll look after the listings you can yourself, and you'll bring in colleagues when an opportunity is best handled by a senior team member or a distributor partner.
What the job actually involves:
- Looking after every new trade enquiry promptly, always within one business day, ideally within the hour
- Booking and hosting tastings by video, getting the right bottles in front of the right person
- Sending samples, then following up consistently until every conversation reaches a clear yes, no, or specific next step
- Building relationships by phone, email and social with sommeliers, beverage directors and buyers
Realistic shape of an average day on the phone:
- 60 to 80 outbound calls, mixed between new contacts and follow-ups
- A handful of meaningful conversations with decision-makers, 20 to 30 of these per week is the rhythm we're aiming for
If the phone isn't for you, or you'd rather work mostly through email, this isn't the right job. If you're comfortable picking up the phone and starting a conversation, read on.
Who we sell to:
Premium restaurants, hotels, members' clubs and bars. Independent wine merchants, premium delicatessens and specialist drinks retailers. The kind of places that take wine seriously and have customers who care about quality. Online discounters and price-led retailers are deliberately not part of our world. We protect our pricing and brand the same way the best wine houses do.
Who we are looking for:
- Motivated and ambitious. You want to be one of the best at what you do, and you want to be rewarded for it
- Comfortable on the phone with people more senior than you: head sommeliers, hotel beverage directors, restaurant owners
- Resilient. You'll hear 'no' a lot, and you need to enjoy the bit where you ring back next month and turn it into a 'yes'
- Organised and detail-disciplined. You can keep track of hundreds of conversations without dropping the ball on any of them
- Genuinely curious about wine, food, hospitality, and how premium brands are built. You don't need to be a sommelier, we'll provide wine training, but you do need to want to learn
- A good writer. The buyers we're talking to are well-educated, the venues we're selling into are world-class, and our written communication needs to match
- Happy to be in an office with colleagues, not on Zoom from your kitchen
- Eligible to work in the UK
Nice to haves (none required):
- Some exposure to hospitality, drinks, food or premium retail (waiting, bar work, retail in a wine shop or premium grocer all count)
- Familiarity with HubSpot or any modern sales tooling
- WSET Level 1 or 2, and if you have an interest in pursuing it, we will support that
Two positions, two schedules, both based in London. We are hiring for two BDRs in this round. They are the same role, but on different hours.
Business Development Representative employer: BOLLE Drinks
BOLLE is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets ambition. As a leader in the non-alcoholic wine sector, we provide our employees with unique growth opportunities and the chance to be part of a category-defining brand that is rapidly gaining recognition in prestigious venues worldwide. Our collaborative culture encourages personal development and rewards those who are motivated to excel, making it an ideal place for individuals eager to make a meaningful impact in the beverage industry.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Get comfortable with the phone! This role is all about making connections, so don’t shy away from picking up that handset. Practice your pitch and be ready to engage in meaningful conversations with decision-makers.
✨Tip Number 2
Follow up like a pro! After sending samples or hosting tastings, make sure you’re consistently checking in. A quick call or email can turn a maybe into a yes, so keep those lines of communication open.
✨Tip Number 3
Be organised! Keep track of your conversations and follow-ups. Use a simple spreadsheet or a CRM tool to manage your leads and ensure no one falls through the cracks. Staying on top of your game will impress potential clients.
✨Tip Number 4
Show genuine curiosity! Learn about wine, food, and hospitality. The more you know, the better you can connect with buyers. Plus, it’ll help you build trust and credibility when chatting with sommeliers and beverage directors.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Show Your Passion for Wine:When you're writing your application, let your enthusiasm for wine and the hospitality industry shine through. We want to see that you're genuinely curious about what we do at BOLLE and how you can contribute to our mission.
Be Clear and Concise:Our buyers are busy folks, so your written communication should reflect that. Keep your application clear and to the point, showcasing your skills and experiences without unnecessary fluff. We appreciate a good writer who can get straight to the heart of the matter!
Highlight Your Organisational Skills:In this role, you'll be juggling multiple conversations and follow-ups. Make sure to mention any experiences that demonstrate your ability to stay organised and detail-oriented. We need someone who can keep track of everything without dropping the ball!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us that you're proactive and ready to take the first step in joining our team!
How to prepare for a job interview at BOLLE Drinks
✨Know Your Product Inside Out
Before the interview, make sure you understand BOLLE's unique selling points and the non-alcoholic wine market. Familiarise yourself with the twice-fermentation process and why it sets BOLLE apart. This knowledge will help you answer questions confidently and show your genuine interest in the brand.
✨Practice Your Pitch
Since this role involves a lot of phone communication, practice your pitch for introducing BOLLE to potential clients. Role-play with a friend or family member to refine your approach. Focus on being clear, engaging, and persuasive, as you'll need to earn trust quickly with sommeliers and buyers.
✨Show Your Resilience
Be prepared to discuss how you handle rejection and maintain motivation. Share examples from your past experiences where you've turned a 'no' into a 'yes'. This will demonstrate that you have the resilience and determination needed for a role that involves frequent follow-ups and relationship building.
✨Ask Insightful Questions
At the end of the interview, ask thoughtful questions about BOLLE's growth plans, the team culture, or how success is measured in this role. This shows your curiosity and eagerness to contribute to the company's success, making you stand out as a candidate who is genuinely interested in the position.
