Senior Marketing Manager – ABM & Commercial Enablement

**Job Title: Senior Marketing Manager – ABM & Commercial Enablement****Position Purpose**This senior role is responsible for driving Account-Based Marketing (ABM) strategies and commercial enablement initiatives to accelerate pipeline growth and improve win rates for UK&I. Acting as the direct marketing interface for in-flight accounts and late-stage opportunities, the position provides strategic support for deal closure and serves as a key leadership partner to the Head of Marketing, ensuring continuity and alignment across strategic priorities.**Key Responsibilities****Strategic Planning & Performance Tracking*** Develop and implement marketing plans aligned to UK&I commercial priorities, focusing on later-stage opportunities and strategic accounts.* Monitor progress, measure impact, and adjust strategies to optimise performance.* Communicate results and improvement areas clearly to stakeholders.**Account-Based Marketing (ABM)*** Design and execute ABM campaigns across three tiers: Strategic 1:1, ABM Lite (1:Few), and Programmatic (1:Many).* Develop personalised content and engagement strategies for key accounts and buying groups, including account intelligence profiles and multi-channel engagement (social, display, events, PR, email, etc.).* Track and report on account engagement and progression.**Deal-Based Marketing (DBM) & Pipeline Acceleration*** Act as marketing lead for pursuits above defined value thresholds, collaborating with Commercial Directors on deal strategy and messaging.* Develop buying group matrices to inform competitive positioning and win themes.* Drive top-of-mind campaigns targeting buyer groups to increase deal velocity and success.* Ensure 70%+ buying committee engagement on strategic deals.* Coordinate custom pitch decks, presentations, and competitive positioning support.**Sales Enablement*** Develop and maintain core sales collateral, RFP response libraries, case studies, and competitive battle cards.* Ensure sales teams have timely, relevant, and high-impact materials to support deal progression.**Strategic Marketing Leadership*** Contribute to UK&I marketing strategy development, quarterly planning, and budget/resource allocation decisions.**Cross-Functional Orchestration*** Coordinate marketing resources across teams to support in-flight opportunities.* Enhance digital channels to support ABM and deal-based marketing initiatives.**Key Performance Indicators****Primary Metrics:*** Marketing-influenced pipeline* Win rate improvement on marketing-supported deals* Pipeline velocity* ABM account engagement and progression**Secondary Metrics:*** Sales enablement asset utilisation* RFP win rates with marketing support vs. without* Deal size increase on ABM accounts* Sales satisfaction with marketing support**Candidate Profile****Essential Criteria*** 8–10 years in B2B marketing roles within complex business environments, with at least 3 years running ABM or DBM programs.* Proven experience designing and executing ABM strategies across multiple tiers.* Deep understanding of B2B sales processes, pipeline management, and commercial metrics.* Strong background in sales enablement best practices and tools.* Bachelor’s degree in marketing, Business Administration, or related field; certifications in marketing technology or project management are advantageous.* Excellent communication, presentation, and influencing skills.**Experience & Skills*** ABM Program Design & Execution: Expert* Complex B2B Sales Process Understanding: Advanced* Deal-Based Marketing & Pursuit Support: Expert* Marketing Attribution & Pipeline Measurement: Intermediate* ABM/Market Intelligence Tools (ZoomInfo, LinkedIn Sales Navigator): Advanced* Cross-Functional Stakeholder Management: Advanced* Content Strategy & Messaging Development: Intermediate* Sales Content Development & Agency Management: Advanced* Lifecycle Management & Automation Platforms: IntermediateThis is a high-impact role at the intersection of marketing and sales, offering the opportunity to shape Boldyn’s commercial success in UK&I. You’ll lead strategic initiatives, influence major deals, and work closely with senior leadership in a dynamic, growth-focused environment.### Prospect Introduce Yourself #J-18808-Ljbffr