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For Companies At a Glance
- Tasks: Drive innovative ABM strategies and enhance commercial enablement for pipeline growth.
- Company: Join a dynamic team at Boldyn, shaping marketing and sales success.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Why this job: Lead impactful marketing initiatives and influence major deals in a growth-focused setting.
- Qualifications: 8-10 years in B2B marketing with strong ABM experience and excellent communication skills.
- Other info: High-impact role with opportunities for strategic leadership and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Position Purpose
This senior role is responsible for driving Account-Based Marketing (ABM) strategies and commercial enablement initiatives to accelerate pipeline growth and improve win rates for UK&I. Acting as the direct marketing interface for in-flight accounts and late-stage opportunities, the position provides strategic support for deal closure and serves as a key leadership partner to the Head of Marketing, ensuring continuity and alignment across strategic priorities.
Key Responsibilities
- Strategic Planning & Performance Tracking
- Develop and implement marketing plans aligned to UK&I commercial priorities, focusing on later-stage opportunities and strategic accounts.
- Monitor progress, measure impact, and adjust strategies to optimise performance.
- Communicate results and improvement areas clearly to stakeholders.
- Account-Based Marketing (ABM)
- Design and execute ABM campaigns across three tiers: Strategic 1:1, ABM Lite (1:Few), and Programmatic (1:Many).
- Develop personalised content and engagement strategies for key accounts and buying groups, including account intelligence profiles and multi-channel engagement (social, display, events, PR, email, etc.).
- Track and report on account engagement and progression.
- Deal-Based Marketing (DBM) & Pipeline Acceleration
- Act as marketing lead for pursuits above defined value thresholds, collaborating with Commercial Directors on deal strategy and messaging.
- Develop buying group matrices to inform competitive positioning and win themes.
- Drive top-of-mind campaigns targeting buyer groups to increase deal velocity and success.
- Ensure 70%+ buying committee engagement on strategic deals.
- Coordinate custom pitch decks, presentations, and competitive positioning support.
- Sales Enablement
- Develop and maintain core sales collateral, RFP response libraries, case studies, and competitive battle cards.
- Ensure sales teams have timely, relevant, and high-impact materials to support deal progression.
- Strategic Marketing Leadership
- Contribute to UK&I marketing strategy development, quarterly planning, and budget/resource allocation decisions.
- Cross-Functional Orchestration
- Coordinate marketing resources across teams to support in-flight opportunities.
- Enhance digital channels to support ABM and deal-based marketing initiatives.
Key Performance Indicators
- Primary Metrics:
- Marketing-influenced pipeline
- Win rate improvement on marketing-supported deals
- Pipeline velocity
- ABM account engagement and progression
- Secondary Metrics:
- Sales enablement asset utilisation
- RFP win rates with marketing support vs. without
- Deal size increase on ABM accounts
- Sales satisfaction with marketing support
Candidate Profile
- Essential Criteria
- 8–10 years in B2B marketing roles within complex business environments, with at least 3 years running ABM or DBM programs.
- Proven experience designing and executing ABM strategies across multiple tiers.
- Deep understanding of B2B sales processes, pipeline management, and commercial metrics.
- Strong background in sales enablement best practices and tools.
- Bachelor's degree in marketing, Business Administration, or related field; certifications in marketing technology or project management are advantageous.
- Excellent communication, presentation, and influencing skills.
- Experience & Skills
- ABM Program Design & Execution: Expert
- Complex B2B Sales Process Understanding: Advanced
- Deal-Based Marketing & Pursuit Support: Expert
- Marketing Attribution & Pipeline Measurement: Intermediate
- ABM/Market Intelligence Tools (ZoomInfo, LinkedIn Sales Navigator): Advanced
- Cross-Functional Stakeholder Management: Advanced
- Content Strategy & Messaging Development: Intermediate
- Sales Content Development & Agency Management: Advanced
- Lifecycle Management & Automation Platforms: Intermediate
This is a high-impact role at the intersection of marketing and sales, offering the opportunity to shape Boldyn's commercial success in UK&I. You'll lead strategic initiatives, influence major deals, and work closely with senior leadership in a dynamic, growth-focused environment.
Senior Marketing Manager – ABM & Commercial Enablement in London employer: Boldyn Networks Global Limited
Contact Detail:
Boldyn Networks Global Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager – ABM & Commercial Enablement in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Marketing Manager gig.
✨Tip Number 2
Showcase your ABM expertise! When chatting with potential employers, share specific examples of successful campaigns you've run. This will demonstrate your ability to drive pipeline growth and win rates.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Tailor your responses to show how your skills align with their goals, especially in deal-based marketing and sales enablement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Marketing Manager – ABM & Commercial Enablement in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience with ABM and DBM strategies, and don’t forget to showcase your successes in driving pipeline growth and improving win rates.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've successfully executed marketing plans and engaged key accounts in the past.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically. Discuss how you've developed and implemented marketing plans that align with commercial priorities, and how you've tracked performance to optimise results.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Boldyn Networks Global Limited
✨Know Your ABM Inside Out
Make sure you’re well-versed in Account-Based Marketing strategies. Brush up on your experience with different tiers of ABM campaigns and be ready to discuss specific examples of how you've designed and executed these strategies in the past.
✨Showcase Your Sales Enablement Skills
Prepare to talk about your experience with sales enablement tools and practices. Highlight any successful projects where you developed sales collateral or supported deal progression, as this role heavily relies on effective collaboration with sales teams.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to marketing and sales. Be prepared to discuss how you’ve tracked and measured the impact of your marketing initiatives, especially in terms of pipeline growth and win rates.
✨Communicate Clearly and Confidently
Since this role involves a lot of cross-functional orchestration, practice articulating your ideas clearly. Use examples from your past experiences to demonstrate your communication and influencing skills, ensuring you convey your strategic thinking effectively.
