BOLDCUBE is a bootstrapped, product based business moving at breakneck speed. Since our start, we’ve set out to revolutionise the world of toys and wheeled goods by breaking away from dull and overpriced options. Empowered by creativity and a spirit of adventure, our products stand out with quality, variety, and a kick. We’re a challenger brand shaking up the market across 40+ countries and loved by riders of all ages. And with major partnerships including Little Tikes and Lamborghini under our belt, we’re only just getting started.
ABOUT THE ROLE:
Brand
- Keep BOLDCUBE's look, tone and messaging consistent across every channel and market.
- Support product launches and seasonal campaigns, including our Little Tikes range.
- Supply brand assets and guidance to international distributors and retailers so the brand looks right everywhere.
- Track competitors and trends in kids' scooters and mobility across our markets.
- Find and reach out to family, parenting and kids' lifestyle creators in the UK and our key international markets, across Instagram, TikTok and YouTube.
- Run our gifting programme: shortlist creators, agree what they'll post, and arrange scooter send-outs.
- Negotiate the occasional paid deal within an agreed budget.
- Keep a tracker of every creator contacted, gifted and posted, so nothing slips.
Influencer community
- Be the main point of contact for our creators, answering questions and keeping relationships warm.
- Turn one-off gifting into long-term ambassadors who post again and again.
- Make sure all content follows UK advertising rules (clear #ad and #gifted labels) and is safe and appropriate for content featuring children.
Social media
- Plan, schedule and post content on Instagram (keeping the grid on brand), TikTok, YouTube and Pinterest.
- Reply to comments and DMs and keep our audience engaged.
- Spot trends and sounds early and suggest ways BOLDCUBE can jump on them.
- Report monthly on reach, engagement, creator posts and sales where we can track them.
Content
- Write clear briefs for creators and UGC makers.
- Collect, review and organise creator content, and secure permission to reuse it on our channels and ads.
- Pick the best creator content for social, the website and marketplaces.
Partnerships
- Support outreach to brand collaboration partners, schools, charities and events.
- Help with admin and follow-up for retail and stockist partners alongside the sales team.
- Keep partnership activity organised and reported back to the team.
- At least 1–2 years' experience doing influencer outreach, in-house or at an agency.
- Experience in a brand or marketing role at a consumer brand.
- A track record of building creator relationships, with examples of campaigns or gifting programmes you've run.
- Hands-on experience running brand social accounts on Instagram and TikTok.
- Experience briefing creators or UGC makers and giving clear feedback.
- A good eye for brand: you notice when content feels off-brand and know how to fix it.
- Strong written communication: friendly DMs, clear briefs, tidy emails.
- Very organised, comfortable juggling lots of creators, markets and deadlines at onc
What we offer
- Hybrid working from our London office, in Oxford Street (4 days a week in the office)
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