Reporting to: Head of Marketing & Campaigns
Location: Remote, UK or Spain-based, with the option of the London or Barcelona office on Tuesdays
Hours: Full time
Bold Bean Co is one of the fastest growing brands in the UK, with listings in every major grocer and the best independents, and we’re now scaling our digital and DTC business alongside it. We’re looking for a Senior Digital Marketing Manager to bring day-to-day oversight across growth and brand for our digital ecosystem.
This role leads paid media strategy, owns Amazon and our DTC P&L, and manages our digital agency relationship, directing execution rather than doing all the hands-on platform work personally. It’s a broad, mid-senior role for someone with a genuine growth and performance background first, not a brand generalist, who is excited to build real commercial ownership across our digital channels.
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🫘 Who Are We?
We believe that beans are, by every metric, the world’s best food. Bold Bean Co began in 2021 with the mission to make people OBSESSED with beans by giving them THE BEST of beans.
Bold Bean Co started in 2021 with one heirloom butter bean, eaten straight from the jar. We’ve grown from supplying our loyal followers through direct orders to our Queen, Organic and range of baked beans being in 12,000 stores across the UK, including Waitrose, Sainsbury’s, M&S, Tesco, Ocado, Morrisons, Asda, Co-op, Planet Organic and Whole Foods. Not to forget our wonderful range in independent stores across the country. We have doubled our sales every quarter since we got started, and are the only brand driving volume growth within the category.
And this year, we went international! You’ll now find us in Albert Heijn in the Netherlands and Tesco in Ireland, with Australia launching soon.
We didn’t get here with big budgets. We got here with award-winning beans that taste SO MUCH BETTER than anything else on the shelf, and a community of bean champs who can’t stop talking about them. Along the way, we’ve become a certified B Corp, won The Grocer Gold’s “Start Up of the Year” 2023, been featured as one of The Sunday Times 100 Fastest Growing Companies and picked up the Startups 100 Marketing Award 2026.
We’re as much a food media brand as a bean brand, with hundreds of free, high-quality recipes, two Sunday Times best-selling cookbooks and almost 300,000 combined social media followers coming to us for their daily beanspo.
We are a purpose-driven brand, but an ambitious one too, and you’d be joining us at a seriously exciting moment for beans as a whole.
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🌟 Our Core Values
We live and breathe our 4 values, ensuring they guide our decision making and form a part of our self evaluation every quarter:
- BE BOLD: We are autonomous and entrepreneurial. We solve problems, are decisive and pragmatic. We take huge pride in pushing forward and taking risks. We are also decisive about where to focus, and back ourselves to ruthlessly prioritise.
- BE HUNGRY: We are hungry to continuously improve and develop ourselves and our processes and won’t give up or settle for second best. We have a growth mindset and view challenges as opportunities to develop our skills. We always operate out of our comfort zone in the pursuit of growth.
- BE ONE TEAM: We all believe in the same mission, which is bigger than any individual. We are inclusive with one another and bring a lightness, positivity and sense of perspective to challenging days at work.
- BE YOU: We prioritise our own wellbeing and happiness and celebrate our individual strengths and weaknesses, and aren’t afraid to be vulnerable or ask for help. We balance and integrate work and life seamlessly, show up authentically, welcome everyone so there is a strong sense of belonging.
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🎯 The Opportunity
We’re looking for a Senior Digital Marketing Manager to bring day-to-day oversight across growth and brand for our digital ecosystem. You’ll work closely with the Head of Marketing & Campaigns on the overall digital strategy, lead paid strategy, own Amazon and our DTC P&L, manage our digital agency relationship, and work closely with our Food & Brand Storytelling Manager and Social & Content Manager to bring it all together.
This is a broad role for someone with a genuine growth and performance background first, but also more general digital marketing experience. You’ll need a solid understanding of the Skio and Shopify backend, and genuine commercial fluency to own Amazon and DTC P&L performance.
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💡 Key Responsibilities
● Paid Media – Strategy, Budget & Direction
- Set paid social and paid search strategy and budget allocation (Meta, TikTok, Pinterest, Google Ads), within the overall digital budget the Head of Marketing & Campaigns sets.
- Own paid media execution and management.
- Own attribution and incrementality testing.
- Own creative briefing for paid ads, working with the Food & Brand Storytelling Manager on message and positioning and the Social & Content Manager on asset production.
● DTC Commercial Performance
- Own DTC P&L (revenue, margin, contribution) and the pricing/promotional calendar.
- Subscriptions & Loyalty: Own and drive subscription growth and retention strategy, and own the loyalty programme end to end, from proposition and mechanics to performance tracking and ongoing optimisation.
- Own DTC reporting: sales and conversion rate, AOV and basket analysis, repeat purchase/retention rate, traffic source reporting, subscription and bundle performance, and funnel/drop-off analysis.
- Own CRO and A/B testing strategy and site technical performance targets, directing Tribe’s execution.
● Amazon & Marketplaces (incl. TikTok Shop)
- Own Amazon and other online marketplace strategy end to end: storefront and A+ content (with the Food & Brand Storytelling Manager on copy), listing and SEO optimisation, advertising (Sponsored Products/Brands, DSP), reviews management, and inventory/logistics coordination with the retail team.
● Growth Experimentation & Marketing Technology
- Own the growth experimentation/test-and-learn roadmap across acquisition and conversion.
- Own landing page and funnel testing.
- Own tagging, GA4 and tracking strategy, UTM governance and first-party data/consent management.
● CRM & SEO – Growth Ownership, Shared with the Food & Brand Storytelling Manager
- Own CRM segmentation, list growth and sign-up strategy, SMS strategy, and A/B testing/personalisation, working with the Food & Brand Storytelling Manager, who owns the content, copy and editorial calendar within it.
- Own SEO strategy, technical SEO and performance tracking, working with the Food & Brand Storytelling Manager, who owns on-page content and keyword-led copy.
● Performance & Reporting
- Own DTC forecasting and pricing strategy for products and bundles, including margin modelling and recommendations, working with the Head of Finance to ensure pricing and margin decisions are grounded in accurate cost data and align with overall profitability targets.
- Own the cross-channel performance dashboard and reporting cadence, KPI setting and tracking (CAC, ROAS, LTV, conversion rate), budget tracking and reforecasting, and post-campaign analysis.
- Feed into the Head of Marketing & Campaigns’ cross-channel campaign calendar and wider business reporting.
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🚀 About You
We see the below as a guide for you to see whether you'd thrive at Bold Bean Co with regard to your strengths in behaviours, experience and passions. Of course you may not tick all the boxes (that's fine) but we'd still love to hear from you if you think you'd be great in our team.
Behaviours:
- Commercially fluent: You have genuine P&L and commercial fluency, comfortable owning revenue, margin and contribution targets alongside marketing strategy.
- Hands-on where it counts, strategic everywhere else: You'll take on paid ads execution and management directly on Meta and Google, while taking a directing role on the other workstreams.
- Data-fluent: You're comfortable building and reading cross-channel dashboards, forecasting, and running structured experiments.
- A collaborative operator: This role sits alongside two other manager-level peers and needs to work through influence and partnership, not hierarchy.
- Passionate about beans: You're eager to learn and absorb all things related to beans, brand and growth.
Experience:
- Strong performance marketing background across paid social, paid search and Amazon advertising, with genuine P&L and commercial fluency.
- A strong understanding of the UK paid media landscape, with previous experience working in it.
- Proven experience owning or co-owning a DTC P&L and commercial reporting (CAC, ROAS, LTV, conversion rate).
- Experience directing agency partners on execution. You’ll work closely with our London-based digital agency, and this can be done remotely.
- Solid understanding of Shopify and Skio (or an equivalent subscription platform) backends.
- Comfortable building and reading cross-channel dashboards, forecasting, and running structured, test-and-learn experiments.
- A collaborative operator, ideally with experience working through influence and partnership alongside peer-level stakeholders rather than through hierarchy.
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🎁 What You'll Get From Us:
- The chance to join a progressive, dynamic and inclusive working culture where we value every person for who they are and what they uniquely bring to our business.
- The opportunity to own growth and performance across our digital ecosystem in one of the most exciting periods of the company's growth.
- Learning and development both on the job and through training courses where needed.
As well as:
- Competitive salary and bonus structure
- Enhanced parental and sickness benefits
- 27 holiday days (UK) or 24 holiday days (Spain), plus bank holidays
- Private Pension
- Cycle scheme
- Free beans!
- Workaway trips
- Remote and flexible working
- Weekly wellness hour (yoga, meditation, exercise)
- Apple hardware
- Home office budget
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⏳ What Does the Recruitment Process Look Like?
We believe in keeping things clear and transparent. This process has five stages:
- Initial Application: Submit your CV and cover letter so we can get to know you better.
- First Interview: A short virtual call with the hiring manager to learn more about you and introduce you to Bold Bean Co.
- In Depth Interview & Presentation: A more detailed discussion where you'll have the opportunity to showcase your skills and present on a case study you will receive in advance to the hiring manager and the Marketing Director.
- Final Meeting: A chance to meet (virtually or in person) with our founders or other team members to ensure we're the perfect fit for each other.
Applications close on Friday 27th November 2026.
This is our process, but if you'd prefer to showcase your skills in a different way, we'd love to accommodate - just let us know!
We'll keep you updated every step of the way and aim to make the process as smooth and enjoyable as possible! 🚀
Everybody is welcome to apply! We know not everyone is the same (and we wouldn't want them to be). Bold Bean Co welcomes everyone with equal enthusiasm – regardless of race, age, gender, sexual orientation, nationality, disability, or veteran status. All united by our common obsession for BEANS.
Senior Digital Marketing Manager in London employer: Bold Bean Co
At Bold Bean Co, we are not just about beans; we are about creating a vibrant community where every team member can thrive. With a strong focus on employee wellbeing, flexible working arrangements, and a culture that celebrates individuality and collaboration, we offer a unique opportunity for personal and professional growth in an exciting and rapidly expanding company. Join us in our mission to make the world obsessed with beans while enjoying competitive benefits and a supportive work environment.
