Reporting to: Food & Brand Storyteller
Location: Remote, UK or Spain-based, with the option of the London or Barcelona office on Tuesdays
Hours: 25 hours a week, Monday to Friday, 10am-3pm (CET)
Bold Bean Co is one of the fastest growing brands in the UK, with listings in every major grocer and the best independents, and our founder, Amelia, is at the heart of how we've built that following. We're looking for someone who wants real ownership and the chance to build one of the most recognisable founder voices in food.
This new role will own the execution of Amelia's founder communications end to end, from LinkedIn and Instagram content to community management, PR, and speaking, as well as supporting our co-founder Ed on LinkedIn. It’s a hands-on role for someone who has a natural ear for voice and is excited to shape how Bold Bean Co shows up through its founders.
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🫘 Who Are We?
We believe that beans are, by every metric, the world’s best food. Bold Bean Co began in 2021 with the mission to make people OBSESSED with beans by giving them THE BEST of beans.
Bold Bean Co started in 2021 with one heirloom butter bean, eaten straight from the jar. We’ve grown from supplying our loyal followers through direct orders to our Queen, Organic and range of baked beans being in 12,000 stores across the UK, including Waitrose, Sainsbury’s, M&S, Tesco, Ocado, Morrisons, Asda, Co-op, Planet Organic and Whole Foods. Not to forget our wonderful range in independent stores across the country. We have doubled our sales every quarter since we got started, and are the only brand driving volume growth within the category.
And this year, we went international! You’ll now find us in Albert Heijn in the Netherlands and Tesco in Ireland, with Australia launching soon.
We didn’t get here with big budgets. We got here with award-winning beans that taste SO MUCH BETTER than anything else on the shelf, and a community of bean champs who can’t stop talking about them. Along the way, we’ve become a certified B Corp, won The Grocer Gold’s “Start Up of the Year” 2023, been featured as one of The Sunday Times 100 Fastest Growing Companies and picked up the Startups 100 Marketing Award 2026.
We’re as much a food media brand as a bean brand, with hundreds of free, high-quality recipes, two Sunday Times best-selling cookbooks and almost 300,000 combined social media followers coming to us for their daily beanspo.
We are a purpose-driven brand, but an ambitious one too, and you’d be joining us at a seriously exciting moment for beans as a whole.
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🌟 Our Core Values
We live and breathe our 4 values, ensuring they guide our decision making and form a part of our self evaluation every quarter:
- BE BOLD: We are autonomous and entrepreneurial. We solve problems, are decisive and pragmatic. We take huge pride in pushing forward and taking risks. We are also decisive about where to focus, and back ourselves to ruthlessly prioritise.
- BE HUNGRY: We are hungry to continuously improve and develop ourselves and our processes and won’t give up or settle for second best. We have a growth mindset and view challenges as opportunities to develop our skills. We always operate out of our comfort zone in the pursuit of growth.
- BE ONE TEAM: We all believe in the same mission, which is bigger than any individual. We are inclusive with one another and bring a lightness, positivity and sense of perspective to challenging days at work.
- BE YOU: We prioritise our own wellbeing and happiness and celebrate our individual strengths and weaknesses, and aren’t afraid to be vulnerable or ask for help. We balance and integrate work and life seamlessly, show up authentically, welcome everyone so there is a strong sense of belonging.
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🎯 The Opportunity
We are looking for a creative and driven Founder Communications & PR Manager to help take Amelia’s voice further. Amelia is the face of Bold Bean Co, speaking at industry events such as Bread & Jam and Shoptalk Europe, and her personal channels are a direct line to customers, retailers, investors and future hires.
This is a hands-on role where you will take ownership of delivering Amelia's founder comms every week. Our Food & Brand Storyteller sets the overall narrative across all Bold Bean Co channels, and you will bring it to life for Amelia and Ed - the writing, posting and community engagement. Success in this role comes from capturing Amelia's voice, making confident calls, and taking a proactive, self driven approach to getting things done.
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💡 Key Responsibilities
● LinkedIn and Instagram (Priority)
- Build a personal brand strategy for Amelia’s channels including tone of voice, positioning and messaging ensuring that the strategy is aligned with business goals.
- Establish a clear visual identity, rooted in the brand but separate for Amelia and her channels.
- Turn the agreed narrative and comms plan into a monthly content calendar for Amelia's LinkedIn and Instagram, then deliver it
- Ghostwrite posts, captions and carousels in Amelia's voice, from voice notes, calls and live moments
- Edit photo and short-form video into finished posts and reels
- Track performance monthly and adjust the plan based on what works
- Build and activate a paid partnership pipeline, identifying brands whose audience overlaps with Amelia’s and creating the conditions for commercial collaboration
- Support long-form content such as op-eds and newsletters
- Ed - LinkedIn support: Ghostwrite and schedule LinkedIn posts for co-founder Ed Whelpton
● Content briefing and editing
- Brief our Barcelona-based People and Culture Executive, who captures content alongside Amelia, on what to film and photograph - shoot lists, moments and formats.
- Turn raw footage into polished, on-brand content.
● PR events and public speaking
- Respond to all incoming enquiries for events, podcast interviews, public speaking opportunities and awards that come directly to Amelia
- Work with our PR consultant to identify opportunities and create a strategy around podcast interviews, panel and public speaking events to enhance and support the press opportunities for Amelia and Bold Bean Co
- Pitch Amelia to producers and event organisers
- Prepare briefing notes, talking points and draft answers for interviews
- Manage awards entries and speaking logistics
● Community management
- Reply to comments and DMs, and flag the ones Amelia should answer herself
- Daily engagement - up to 30 meaningful interactions per day, Monday-Friday, building presence in the conversations that matter
- Build relationships with peers, founders, journalists and partners online
- Creator gifting
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🧑🏻 💻 How you'll work
- With the Food & Brand storyteller: our line manager, who sets your priorities and reviews your performance, in line with the rest of the marketing team. They own comms planning and the narrative across every Bold Bean channel, including Amelia’s: they set the story direction, and you bring it to life for Amelia and Ed.
- With Amelia: a weekly call to plan content, capture ideas and agree priorities, plus quick approvals in between.
- With our People and Culture Exec: they film and photograph in Barcelona; you brief them and edit what they capture,
- With Ed: a light-touch rhythm for his LinkedIn content.
- With our PR consultant: keep them up to date on incoming enquiries and opportunities you are working on that have a crossover with press (ie podcasts, panel events).
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⭐️ What success looks like in 6-12 months
- Audience growth: steady growth in followers and engagement on Amelia's LinkedIn and Instagram
- Earned media: a regular flow of podcast and speaking slots
- Time back for Amelia: her weekly input drops, while the voice stays recognisably hers
- Business impact: inbound partnerships, talent and industry interest that trace back to Amelia's profile
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🚀 About You
We see the below as a guide for you to see whether you'd thrive at Bold Bean Co with regard to your strengths in behaviours, experience and passions. Of course you may not tick all the boxes (that's fine) but we'd still love to hear from you if you think you'd be great in our team.
Behaviours:
- A brilliant writer: You can write in someone else's voice so well it sounds like them, and you know what makes a post, a hook or a headline land.
- Highly organised and self directed: You're not overwhelmed by juggling content calendars, press opportunities and two founders at once, and you get things done without being chased.
- A strong communicator: You're a natural relationship builder who collaborates well with producers, event organisers and internal teams alike.
- Agile and adaptable: You adapt well to changing needs and priorities, and pivot easily to jump on a timely moment.
- Passionate about beans: You're eager to learn and absorb all things related to beans, brand and food culture.
Experience:
- 3-6 years in communications, social media, content, PR or brand management.
- Excellent copywriting skills, ideally including ghostwriting for a founder or senior leader.
- Strong understanding of LinkedIn and Instagram, including short form video.
- Confident editing photos and video into polished posts.
- PR experience and media contacts, ideally in food, FMCG or business press, is a strong plus.
- Experience with a challenger or high growth brand is a nice to have.
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🎁 What You'll Get From Us:
- The chance to join a progressive, dynamic and inclusive working culture where we value every person for who they are and what they uniquely bring to our business.
- The opportunity to work directly with our founders and help build one of the most recognisable founder voices in food, in one of the most exciting periods of the company’s growth.
- Learning and development both on the job and through training courses where needed.
As well as:
- Competitive salary and bonus structure
- Fixed core hours, 10am-3pm (CET), that fit around life outside work
- Enhanced parental and sickness benefits
- 27 holiday days (UK) or 24 holiday days (Spain), plus bank holidays (pro rata)
- Private Pension
- Cycle scheme
- Free beans!
- Workaway trips
- Remote and flexible working
- Weekly wellness hour (yoga, meditation, exercise)
- Apple hardware
- Home office budget
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⏳ What Does the Recruitment Process Look Like?
We believe in keeping things clear and transparent. This process has four stages:
- Initial Application: Submit your CV and cover letter, along with 2-3 examples of content you have written in someone else’s voice, so we can get to know you better.
- First Interview: An initial interview with our Food & Brand Storyteller to learn more about you and introduce you to Bold Bean Co.
- Task Round: You’ll create a short piece of content and present it back to us.
- Final Meeting: A chance to meet (virtually or in person) with Amelia, our Founder, and Deepa, our Marketing Director.
Applications close on Friday 27th November 2026.
This is our process, but if you'd prefer to showcase your skills in a different way, we'd love to accommodate - just let us know!
We'll keep you updated every step of the way and aim to make the process as smooth and enjoyable as possible! 🚀
Everybody is welcome to apply! We know not everyone is the same (and we wouldn't want them to be). Bold Bean Co welcomes everyone with equal enthusiasm – regardless of race, age, gender, sexual orientation, nationality, disability, or veteran status. All united by our common obsession for BEANS.
Founder Communications & PR Manager in London employer: Bold Bean Co
At Bold Bean Co, we are not just about beans; we are about creating a vibrant community where every team member can thrive. With a strong focus on employee wellbeing, flexible working arrangements, and a culture that celebrates individuality and collaboration, we offer a unique opportunity for personal and professional growth in an exciting and rapidly expanding company. Join us in our mission to make the world obsessed with beans while enjoying competitive benefits and a supportive work environment.
