Strategy & Insights Lead
Strategy & Insights Lead

Strategy & Insights Lead

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead strategic design and insights to drive business initiatives and performance analysis.
  • Company: Boku Inc. is a global leader in mobile-first payment solutions, serving top brands worldwide.
  • Benefits: Enjoy a diverse workplace with opportunities for growth and innovation in a global setting.
  • Why this job: Shape the future of payments while influencing key decisions with senior leadership.
  • Qualifications: 7-10 years in strategy or business analysis; strong analytical and storytelling skills required.
  • Other info: Work remotely and collaborate with teams across 39 countries.

The predicted salary is between 43200 - 72000 £ per year.

Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.

We are seeking a sharp, forward-thinking Strategy & Insights Lead to drive strategic design, unlock competitive intelligence, and shape the direction of our most critical business initiatives. This high-impact role bridges analytical insight and strategic action, helping senior leadership navigate change, identify opportunities, and execute with precision. The ideal candidate is equally comfortable synthesizing complex data into compelling narratives, structuring corporate strategies, and leading high-priority cross-functional projects through to delivery.

Key Responsibilities:

  • Strategic Design & Planning: Partner with senior stakeholders to define and evolve corporate and departmental strategies. Facilitate strategic planning processes, including long-range goal setting, scenario planning, and resource alignment. Structure and communicate actionable strategies that drive organizational growth and alignment.
  • Market & Competitor Insights: Support development of a robust market and competitor intelligence capability. Continuously analyze external trends, emerging technologies, and market shifts to shape proactive responses. Deliver clear, data-backed insights and recommendations to leadership and cross-functional teams.
  • Business Performance Analysis: Conduct deep-dive analysis of business performance, customer behavior, and operational drivers. Translate data and qualitative findings into executive-level recommendations that inform strategic decisions. Build dashboards and frameworks for ongoing performance tracking and decision support.
  • Strategic Initiative Leadership: Drive or oversee strategic initiatives from concept through execution, ensuring clarity of purpose, measurable outcomes, and cross-functional alignment. Provide programmatic structure, milestone tracking, and risk management to ensure success. Influence change management and adoption of strategy across departments.

Qualifications & Experience:

  • 7–10 years of experience in strategy, insights, business analysis, or management consulting roles.
  • Demonstrated success driving strategic planning, competitive analysis, or enterprise-level transformation initiatives.
  • Strong analytical toolkit with expertise in synthesizing data from varied sources (market research, internal analytics, stakeholder input).
  • Excellent storytelling skills—able to build compelling presentations and influence at the executive level.
  • Proven track record of leading cross-functional projects or strategic programs.

Preferred Attributes:

  • Comfortable navigating ambiguity and translating vision into executable strategy.
  • Proactive, independent thinker who thrives on problem-solving and pattern recognition.
  • Strong understanding of industry dynamics in Financial Services, Payments and Technology.
  • Familiarity with tools such as Tableau, Power BI, or strategy frameworks (e.g., Blue Ocean, Porter, OKRs).

Why This Role?

  • Play a pivotal role in shaping the future of a fast-evolving, high-impact business.
  • Partner directly with leadership to influence decisions at the highest level.
  • Own and grow a strategic insights capability that fuels innovation and performance.

Strategy & Insights Lead employer: Boku

Boku Inc. is an exceptional employer that champions a diverse and inclusive work culture, offering employees the opportunity to engage with global brands and drive impactful strategic initiatives. Located in London, the company provides a dynamic environment for professional growth, with access to cutting-edge tools and resources that empower employees to shape the future of mobile payments. With a commitment to employee development and a focus on innovation, Boku stands out as a rewarding place to build a meaningful career.
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Contact Detail:

Boku Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Strategy & Insights Lead

✨Tip Number 1

Familiarise yourself with Boku's business model and the competitive landscape of mobile payments. Understanding how Boku differentiates itself from competitors will help you articulate your insights during interviews.

✨Tip Number 2

Prepare to discuss specific examples of how you've driven strategic initiatives in previous roles. Highlight your experience in leading cross-functional projects, as this is crucial for the Strategy & Insights Lead position.

✨Tip Number 3

Brush up on your analytical skills and be ready to demonstrate your ability to synthesise complex data into actionable insights. Consider using case studies or scenarios relevant to Boku's industry to showcase your analytical prowess.

✨Tip Number 4

Network with professionals in the financial services and technology sectors. Engaging with industry experts can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.

We think you need these skills to ace Strategy & Insights Lead

Strategic Planning
Market Analysis
Competitive Intelligence
Data Synthesis
Business Performance Analysis
Cross-Functional Leadership
Stakeholder Engagement
Presentation Skills
Change Management
Analytical Skills
Problem-Solving
Dashboard Development
Risk Management
Familiarity with Tableau or Power BI
Understanding of Financial Services and Payments Industry Dynamics

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Strategy & Insights Lead position at Boku Inc. Familiarise yourself with their business model and how your skills align with their needs.

Tailor Your CV: Craft your CV to highlight relevant experience in strategy, insights, and business analysis. Use specific examples that demonstrate your success in driving strategic initiatives and leading cross-functional projects.

Write a Compelling Cover Letter: In your cover letter, articulate your passion for the role and the company. Discuss how your analytical skills and storytelling abilities can contribute to Boku's strategic goals. Be sure to mention any familiarity with industry dynamics in Financial Services and Payments.

Showcase Your Analytical Skills: Prepare to discuss your analytical toolkit in detail. Highlight your experience with data synthesis and market research, and be ready to provide examples of how you've translated complex data into actionable insights for executive-level decisions.

How to prepare for a job interview at Boku

✨Understand the Company and Its Market

Before your interview, make sure to research Boku Inc. thoroughly. Understand their payment solutions, key clients, and market position. Being able to discuss how they fit into the broader financial services and technology landscape will show your genuine interest and insight.

✨Prepare Data-Driven Insights

Given the role's focus on analytics, come prepared with examples of how you've used data to drive strategic decisions in the past. Be ready to discuss specific metrics or outcomes that resulted from your insights, as this will demonstrate your analytical capabilities.

✨Showcase Your Storytelling Skills

As a Strategy & Insights Lead, you'll need to communicate complex ideas clearly. Prepare a few compelling narratives about your previous experiences that highlight your ability to synthesise data into actionable strategies. Practice presenting these stories succinctly.

✨Demonstrate Cross-Functional Leadership

Be ready to discuss your experience leading cross-functional projects. Highlight specific instances where you successfully aligned different teams towards a common goal, as this is crucial for the role. Emphasise your ability to influence and manage change across departments.

Strategy & Insights Lead
Boku
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