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- Tasks: Identify and qualify potential merchants through data-driven research and strategic outreach.
- Company: Join Boku, a global leader in mobile-first payment solutions with a diverse team.
- Benefits: Competitive salary, commission, training, mentorship, and career progression.
- Why this job: Be the first SDR at Boku and shape the future of our sales function.
- Qualifications: 1-3 years in payments or SaaS sales, strong analytical skills, and great communication.
- Other info: Work in a collaborative, innovative environment with access to top tools.
The predicted salary is between 28800 - 43200 £ per year.
Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.
Role Overview
We are hiring our first Sales Development Representative (SDR) to help build and shape a new function at Boku. This role combines commercial curiosity with analytical rigour - ideal for someone who enjoys research, market mapping, and turning insights into opportunities. The SDR will focus on identifying and qualifying potential merchants through data-driven research and structured engagement, supporting both inbound and targeted outbound activity. This role is centred on strategic prospecting, analysis, and precision outreach to ensure quality pipeline creation for our sales teams. Over time, this role will evolve into a broader function with additional hires, offering clear growth and leadership opportunities.
Key Responsibilities
- Identify and prioritise target merchants through market analysis, segmentation, and research.
- Qualify inbound leads and assess fit based on commercial criteria, industry trends, and strategic value.
- Conduct structured discovery conversations to understand payment challenges and opportunities.
- Collaborate closely with Sales and Marketing to translate campaign data into actionable insights and outreach plans.
- Track and optimise lead generation and conversion metrics using Pipedrive and LinkedIn Sales Navigator.
- Maintain accurate and detailed records of interactions, ensuring data-driven decision-making.
- Meet and exceed monthly KPIs focused on lead quality, meetings booked, and pipeline contribution.
Requirements
- 1-3 years of experience in payments, fintech, or SaaS sales development.
- Strong analytical mindset with the ability to interpret data and market signals.
- Familiarity with the payments ecosystem and merchant needs preferred.
- Excellent written and verbal communication skills with a consultative approach.
- Comfortable using CRM and prospecting tools (Salesforce/Pipedrive, LinkedIn Sales Navigator).
- Self-motivated, organised, and collaborative with strong attention to detail.
- Bachelor’s degree preferred but not required.
What We Offer
- Opportunity to be the first SDR hire and help shape the function as it grows.
- Competitive base salary plus commission.
- Training, mentorship, and clear career progression.
- Access to best-in-class tools (Sales Nav, Pipedrive, analytics platforms).
- A collaborative, innovative, and truly global workplace.
Sales Development Representative employer: Boku
Contact Detail:
Boku Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative
✨Tip Number 1
Get to know Boku inside out! Research their payment solutions and the brands they work with. This will not only help you in interviews but also show your genuine interest in the company.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions about the payments industry. This can give you insider info and maybe even a referral!
✨Tip Number 3
Practice your pitch! Be ready to discuss how your skills align with the SDR role. Use examples from your past experiences that highlight your analytical mindset and ability to turn insights into action.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Boku team and shaping the future of payments.
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Show Your Curiosity: When writing your application, let your commercial curiosity shine through! We want to see how you approach research and market analysis, so share examples of how you've identified opportunities in the past.
Be Data-Driven: Since this role is all about turning insights into opportunities, make sure to highlight any experience you have with data analysis. We love candidates who can interpret data and use it to drive decisions, so don’t hold back!
Tailor Your Message: Make your application stand out by tailoring it to our specific needs. Mention your familiarity with the payments ecosystem and how your skills align with the responsibilities outlined in the job description. We appreciate a personal touch!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Good luck!
How to prepare for a job interview at Boku
✨Know Your Market
Before the interview, dive deep into the payments ecosystem and understand Boku's position within it. Research their competitors and the unique selling points of their services. This will not only show your commercial curiosity but also help you engage in meaningful conversations about market trends.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've identified opportunities through research or analysis. This is crucial for the SDR role, so be ready to demonstrate your analytical mindset with specific instances.
✨Practice Your Communication
Since this role involves structured discovery conversations, practice articulating your thoughts clearly and concisely. Consider role-playing with a friend or using mock interviews to refine your consultative approach. Strong communication skills are key, so make sure you can convey your ideas effectively.
✨Familiarise Yourself with Tools
Get comfortable with CRM and prospecting tools like Pipedrive and LinkedIn Sales Navigator before the interview. If you have experience with these platforms, be prepared to discuss how you've used them to track leads and optimise outreach. Showing familiarity with these tools will give you an edge.
