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- Tasks: Lead Salesforce CRM management and enhance sales/service systems for optimal performance.
- Company: Join Boku, a global leader in mobile-first payment solutions.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Other info: Dynamic, fast-paced environment with global collaboration and career advancement opportunities.
- Why this job: Make a real impact by empowering teams with efficient tools and clean data.
- Qualifications: 5+ years in Salesforce administration and strong project management skills required.
The predicted salary is between 36000 - 60000 £ per year.
Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.
Role Purpose: Boku is seeking an experienced and driven Senior CRM Administrator to lead the operational management of our Salesforce CRM platform and integrated sales and service systems. This role is pivotal in ensuring that our go-to-market (GTM) teams—Sales, Marketing, Customer Success, and Support—are empowered with efficient tools, clean data, and scalable processes to deliver exceptional performance and customer experience.
You will be responsible for the administration, enhancement, and governance of Salesforce as well as related GTM technologies. You'll partner closely with cross-functional stakeholders to align system capabilities with business needs and lead ongoing improvements in architecture, user experience, and reporting.
Key Responsibilities:
- CRM & Systems Leadership
- Serve as the primary owner of Salesforce CRM and related sales/service tools (e.g., CPQ, sales enablement systems, support platforms, integrations).
- Design and implement scalable solutions to meet evolving business requirements across Sales, Marketing, Customer Success, Product and Customer Support.
- Define system governance, user access controls, data policies, and platform performance monitoring standards.
- Cross-Functional Collaboration
- Act as a strategic partner to GTM leadership by understanding operational goals and aligning CRM capabilities accordingly.
- Translate business needs into technical requirements and manage the delivery of CRM-related initiatives, enhancements, and optimizations.
- Collaborate with internal teams (Product, Marketing, Finance, IT) to ensure data integrity and seamless tool integrations.
- Process & Data Optimization
- Operationalize core GTM processes such as lead routing, opportunity management, account segmentation, renewal workflows, and case management.
- Ensure CRM data hygiene, enrichment, and reporting accuracy through regular audits and automation.
- Manage and evolve dashboards, KPIs, and reporting frameworks for visibility across commercial functions.
- Lead or support Salesforce-related projects including system upgrades, new tool integrations, and user migrations from new areas of Boku.
- Manage relationships with external consultants, vendors, and platform support as needed.
- Enablement & Support
- Provide training, documentation, and support for system users across departments.
- Monitor user adoption and engagement, identifying opportunities to improve system usability and effectiveness.
Measures of Success:
- Salesforce System Health & Stability - Key system issues are identified and remediated; a regular cadence of maintenance, audits, and user feedback loops is established.
- Stakeholder Trust - Strong relationships are built with Sales, Marketing, Customer Success, and Support leadership; you are seen as a strategic partner and systems expert.
- CRM Governance Framework - A governance model is introduced for user access, data quality standards, and change management processes.
- Reporting Baseline Established - Core dashboards and reports are standardized and adopted by GTM teams, improving visibility into pipeline, performance, and customer lifecycle.
- Process Automation & Optimization - Key manual workflows (e.g., lead routing, opportunity stages, handoffs to product/finance) are streamlined or automated, improving team efficiency.
- User Adoption & Satisfaction - High levels of Salesforce adoption and positive user feedback are achieved through training, support, and platform enhancements.
- Strategic Roadmap Execution – provide inputs into Boku's enhancement roadmap for ongoing Salesforce and GTM systems improvements and ensure aligned with business goals.
Key Experience and Competencies:
- Bachelor's degree or higher in Business Administration, Computer Science or related fields.
- 5+ years of experience in Salesforce administration and CRM systems management.
- Salesforce Administrator certification (ADM-201) preferred.
- Demonstrated success in designing and implementing Salesforce solutions from scratch to support sales, and/or support teams.
- Deep understanding of CRM architecture, data models, and automation tools (Flows, Process Builder, Validation Rules).
- Experience with reporting and analytics tools (native Salesforce reports, Tableau, Power BI, etc.).
- Strong project management and cross-functional stakeholder engagement skills.
- Excellent communication and problem-solving abilities, with a customer-first mindset.
- Self-starter with attention to detail, and customer-centric and analytical mindset.
- Excellent with time management, prioritisation and multi-tasking in fast-paced environments.
- Experience effectively partnering with internal stakeholders across the globe in multiple time zones.
- Familiarity with RevOps tools such as Outreach, Gong, HubSpot, SalesLoft, Linkedin Sales Navigator.
- Knowledge of Salesforce APIs or basic development concepts is required.
- Past experience with payments, mobile, e-commerce, website development and digital technologies is preferred.
- Experience with Salesforce Sales Cloud, Service Cloud, CPQ, Contract Management, and customer support tool integrations (e.g. Zendesk, Intercom) is required.
- Experience with Financial Services Cloud (FSC) is preferred.
Senior Salesforce CRM Administrator in London employer: Boku
Contact Detail:
Boku Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Salesforce CRM Administrator in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching Boku and its culture. Understand their products and how they fit into the market. This will show that you’re genuinely interested and ready to contribute from day one!
✨Tip Number 3
Practice your answers to common interview questions, especially those related to Salesforce and CRM systems. We recommend doing mock interviews with friends or using online platforms to get comfortable.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Salesforce CRM Administrator in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Salesforce CRM Administrator role. Highlight your relevant experience with Salesforce and any specific projects you've led that align with the responsibilities mentioned in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills can help Boku achieve its goals. Don't forget to mention your understanding of CRM systems and your experience in cross-functional collaboration.
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. For example, mention how you improved data accuracy or streamlined processes in previous roles. This will demonstrate your impact and value to potential employers.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Boku
✨Know Your Salesforce Inside Out
Make sure you’re well-versed in Salesforce administration and its various features. Brush up on your knowledge of CRM architecture, data models, and automation tools like Flows and Process Builder. Being able to discuss specific examples of how you've implemented solutions in the past will really impress the interviewers.
✨Showcase Your Cross-Functional Collaboration Skills
Boku values teamwork across departments, so be prepared to share experiences where you've successfully collaborated with sales, marketing, or customer support teams. Highlight how you translated business needs into technical requirements and managed CRM-related initiatives to show that you can be a strategic partner.
✨Demonstrate Your Problem-Solving Abilities
Prepare to discuss challenges you've faced in previous roles and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you convey your analytical mindset and customer-first approach effectively.
✨Be Ready to Discuss Data Hygiene and Reporting
Since maintaining data integrity is crucial for this role, come equipped with examples of how you've ensured CRM data hygiene and reporting accuracy in the past. Talk about any dashboards or KPIs you've created and how they improved visibility and performance for your teams.