At a Glance
- Tasks: Lead Boku's brand and content strategy, creating impactful narratives and high-quality content.
- Company: Join Boku, a global leader in mobile-first payment solutions with a diverse team.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role requiring hands-on execution and strong stakeholder management.
- Why this job: Make a real impact by shaping Boku's voice and driving brand authority.
- Qualifications: Senior experience in content and brand roles, preferably in B2B tech or fintech.
The predicted salary is between 36000 - 60000 € per year.
Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.
Department: Commercial – Marketing
Reports to: VP Marketing
Location: UK
The Role
The Director of Brand & Content owns Boku's narrative, positioning, and voice in the market, translating that narrative into high-impact content that supports brand authority, go-to-market execution, and account-level growth. This is a senior, hands-on leadership role for someone who can set strategy and execute, build foundations where limited structure exists, and make clear trade-offs to keep momentum. The role owns brand and content strategy end to end, spanning positioning, messaging, thought leadership, website, PR, social, events, and editorial governance. You will work closely with Sales, Demand, Product, and leadership to ensure content directly supports GTM priorities and demand-generation motions.
What You'll Focus On
- Build and execute Boku's content and editorial strategy, aligned to commercial and GTM priorities
- Define clear narratives and messaging that explain complex products to multiple audiences, with a strong customer focus
- Take ownership of Boku's website narrative and optimisation, ensuring clarity, strong SEO fundamentals, and ongoing improvement
- Ensure content is distributed and amplified effectively across owned channels (website, social, PR)
- Partner with Demand and Sales to support demand generation and ABM through scalable, programmatic content
- Work closely with agencies (PR, communications, research) to deliver high-quality output at pace
- Use data and insight to prioritise work and measure content performance across channels
- Define and embed best practices for using AI in content creation and distribution, enabling the marketing team to work faster and smarter
- Lead Boku's thought leadership program including the development of proprietary insights and research-led campaigns
What Success Looks Like
- Clear, consistent messaging across website, campaigns, and GTM activity
- Content programs that directly support GTM priorities and account-based marketing initiatives
- A website narrative that clearly explains Boku's value and supports discovery
- Content that is actively used by Sales and Demand to support pipeline and buying journeys
- Strong working relationships with Sales, Demand, and senior stakeholders
- Events consistently delivered as high impact content and narrative moments, with strong post-event amplification
What We're Looking For
- Data led operator who uses insight, performance metrics, and market intelligence to demonstrate measurable contribution to pipeline
- Senior experience in content, brand, or editorial roles within B2B technology, fintech, or payments
- Proven ability to build and execute content strategies, not just define them
- Strong demand-generation mindset, with experience supporting GTM and ABM through content
- Confidence owning owned channels (website, social, PR) and measuring performance
- Solid understanding of SEO, GEO fundamentals and content optimisation
- Experience working closely with Sales and navigating complex stakeholder environments
- Demonstrated ability to lead effectively through change, recalibrating priorities and approach as needed while sustaining momentum and team confidence
- Pragmatic problem-solver who can make hard prioritisation decisions
- Experience managing agencies and direct reports
This Role is Likely a Good Fit if You
- Enjoy building content foundations
- Are equally comfortable setting direction and rolling up your sleeves
- Care about commercial impact, not just brand output
- Can influence senior stakeholders and work through change
This is not a purely brand or strategy-only role. It requires hands-on execution, strong stakeholder management, and close partnership with Sales and Demand.
Director of Brand and Content in London employer: Boku
Boku Inc. is an exceptional employer that champions a diverse and inclusive work culture, offering employees the opportunity to thrive in a dynamic environment focused on innovation and growth. With a strong emphasis on professional development, Boku provides its team members with the resources and support needed to excel in their roles, particularly in the fast-paced world of mobile payments. Located in the vibrant UK market, employees benefit from a collaborative atmosphere that encourages creativity and strategic thinking, making it an ideal place for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand and Content in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Boku or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate how you can elevate Boku's brand and content strategy.
✨Tip Number 3
Prepare for the interview by understanding Boku's market position and competitors. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Boku team.
We think you need these skills to ace Director of Brand and Content in London
Some tips for your application 🫡
Craft Your Narrative:Just like Boku's narrative is key to its brand, your application should tell a compelling story about you. Highlight your experience in content and brand strategy, and make sure to connect the dots between your skills and what we’re looking for.
Showcase Your Data Skills:We love data-driven decision-making! Make sure to include examples of how you've used insights and performance metrics in your previous roles. This will show us that you can bring measurable impact to our team.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific requirements of the Director of Brand and Content role. Use keywords from the job description to demonstrate that you understand what we need.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're genuinely interested in joining the Boku team!
How to prepare for a job interview at Boku
✨Know Boku Inside Out
Before your interview, dive deep into Boku's mission, values, and the specifics of their payment solutions. Familiarise yourself with their key clients and how they position themselves in the market. This knowledge will not only impress but also help you tailor your responses to align with their goals.
✨Showcase Your Content Strategy Skills
Prepare to discuss your previous experiences in building and executing content strategies. Bring examples that demonstrate your ability to create clear narratives and messaging for complex products. Highlight how your strategies have directly supported demand generation and account-based marketing initiatives.
✨Data-Driven Decision Making
Boku values a data-led approach, so be ready to talk about how you've used insights and performance metrics in your past roles. Share specific examples of how data has influenced your content decisions and led to measurable outcomes, especially in a B2B context.
✨Build Relationships with Stakeholders
Since this role involves working closely with Sales and other departments, prepare to discuss your experience in managing complex stakeholder environments. Share how you've successfully navigated these relationships to achieve common goals, and be ready to demonstrate your collaborative mindset.
