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- Tasks: Lead our digital marketing strategy and drive eCommerce revenue across all channels.
- Company: Join a rapidly growing eCommerce brand known for stylish, hypoallergenic jewellery.
- Benefits: Enjoy a competitive salary, excellent bonuses, and flexible working options.
- Why this job: Make a real impact in a dynamic environment while shaping the future of our brand.
- Qualifications: 6+ years in digital marketing with a focus on eCommerce, ideally in fashion or lifestyle.
- Other info: Be part of an exciting growth journey and build a high-performing digital team.
The predicted salary is between 75000 - 85000 £ per year.
A rapidly expanding, exceptionally exciting, retail e-Commerce business all about providing high-quality, stylish jewellery that you can rely on every day. We take pride in offering jewellery that’s perfect for sensitive skin – hypoallergenic and safe to wear all day, every day. Whether you’re heading to the beach or just tackling your daily routine, our jewellery is made to withstand the elements and keep looking fabulous.
We are going through exceptional, exciting and continued growth, investing heavily in the next stage of business expansion and hiring the very best Marketing talent to join us on this amazing journey. If you are looking for a dynamic, rapid growth brand and want an opportunity to make a real difference and be seen for your contribution…..
As Head of Digital, you’ll own our digital marketing and performance strategy end-to-end, driving D2C revenue across all channels and ensuring our brand connects deeply and authentically with our audience. You’ll build a high-performing team, shape the full customer journey, and play a pivotal role in growing the business through data-driven decision making and creative, bold digital campaigns.
- Manage and develop a growing Digital Marketing team across performance marketing (Paid Social, Search, CRM, and Analytics).
- Own and grow D2C eCommerce revenue, ensuring channel performance aligns with business goals.
- Implement high-performing CRM strategies to enhance customer retention and LTV.
- Identify new digital growth opportunities and partnerships that align with brand values and profitability targets.
- Set clear KPIs, regularly report on performance, ROAS, ROI, and budget efficiency.
- Leverage A/B testing, analytics tools, and market insights to continuously optimise digital campaigns.
- Act as a strategic partner to the Founders and CMO to shape the digital roadmap and brand direction.
- Be a key player in evolving our brand in a highly competitive, ever-changing digital retail landscape.
6+ years of digital marketing experience, with a strong focus on eCommerce – ideally within fashion, beauty, lifestyle, or a similar consumer space.
- Proven track record of growing an eCommerce brand through performance marketing and data-led new customer growth strategies.
- Exceptional leadership and team management experience – you’ve built, led, and inspired digital teams before.
- Deep understanding of digital channel performance, attribution, and customer lifecycle marketing.
- Highly analytical with a strong grasp of metrics, conversion data, and customer behaviour.
- Passion for branding, customer experience, and connecting with our target consumers.
Digital Me employer: Bohomoon
Contact Detail:
Bohomoon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Me
✨Tip Number 1
Research the company thoroughly before your interview. Understand their brand values, target audience, and recent marketing campaigns. This will help you demonstrate your genuine interest in the role and how your experience aligns with their goals.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations for the Head of Digital role, which can help you tailor your approach during discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven eCommerce growth in previous roles. Highlight your experience with performance marketing and data-driven strategies, as these are crucial for the position.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and eCommerce, especially within the fashion and lifestyle sectors. Being able to speak knowledgeably about current trends will show that you're proactive and passionate about the industry.
We think you need these skills to ace Digital Me
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in eCommerce. Emphasise your leadership roles and any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of the jewellery market. Mention how your skills can contribute to their growth and connect with their audience.
Highlight Data-Driven Success: In your application, provide examples of how you've used data to drive marketing strategies and improve performance. This could include metrics like ROAS, ROI, or customer retention rates.
Showcase Leadership Experience: Detail your experience in building and managing teams. Highlight specific instances where you inspired your team to achieve goals, as this is crucial for the Head of Digital role.
How to prepare for a job interview at Bohomoon
✨Showcase Your Digital Expertise
Make sure to highlight your extensive experience in digital marketing, especially in eCommerce. Prepare specific examples of how you've successfully driven D2C revenue and improved channel performance in previous roles.
✨Demonstrate Leadership Skills
As a Head of Digital, you'll need to lead a team effectively. Be ready to discuss your leadership style and provide examples of how you've built and inspired high-performing teams in the past.
✨Prepare for Data-Driven Discussions
Since the role requires a strong analytical mindset, brush up on key metrics and data analysis techniques. Be prepared to discuss how you've used data to inform your marketing strategies and optimise campaigns.
✨Align with Brand Values
Understand the company's brand values and be ready to discuss how you can contribute to their growth while maintaining these values. Show your passion for the jewellery industry and how you can connect authentically with their target audience.
