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- Tasks: Lead creative visual excellence in our Bicester Outlet store.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Enjoy a vibrant work culture, inclusive environment, and opportunities for personal growth.
- Why this job: Be part of a brand that values creativity, community, and impactful storytelling.
- Qualifications: Experience in retail, visual merchandising, and team leadership is essential.
- Other info: This role involves travel to multiple store locations and flexible working hours.
The predicted salary is between 36000 - 60000 £ per year.
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Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren\’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\’s most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren\’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\’s most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We are currently looking for a Senior Brand Image Specialist to support our Ralph Lauren Outlet store in Bicester. In this challenging position you are responsible for delivering creative and visual excellence, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximize layout and presentation. Utilize commercial reports to understand store performance, ensuring visual presentation is both commercial and consistent. Champion and uphold Model Store standards, coaching the in-store team on brand expectation and maintain all visual displays in store including mannequin styling, creative props and product placement. This position is to support the store team with all Brand Presentation actions and provide store specific solutions.
Essential Duties & Responsibilities
The Senior Brand Image Specialist will take a key role in the commercial evaluation of the store and its space mix, alongside attaining regular communication with the Brand Image Manager and undertake any additional tasks set out. Brand Elevation
- Accountable for the seasonal execution of instore creative and product presentation throughout the defined region. Ensure the delivery of all product/ creative strategies
- Responsible for the end-to-end implementation of seasonal window schemes and rigging, while providing relevant feedback to the office team
- Creation of seasonal floor plans by store mapping space and zoning of layouts for the Menswear department
- Define divisional space requirements & capacity by store collaborating with Buying, Planning and Field Directors
- Manage/ support the critical path & key timelines gained with the regional market business plan
- Conducting of commercial walkthrough, reviewing merchandising opportunities and product placement within store, partnering with store mgmt./ regional partners Leadership
- Support management with delivering the set expectations while inspiring the team to deliver results
- Support management with Creating a working team and an environment that allows creativity, strong work ethic and a passion for the Ralph Lauren Brand while embodying the Ralph Lauren behaviours
- Support with conduct employee performance reviews based on competency and goal setting, identifying development opportunities and succession planning
- Train and inspire coordinators/ store teams to deliver consistent, elevated creative solutions across their stores Project Management
- Responsible for identifying resource needed and assign individual responsibilities for each assigned project, working in partnership with all relevant internal departments and functions
- Responsible for providing project hindsight and recommendation reports to improve future projects
- Lead/ support with the planning, creating and the delivery of the regional seasonal installs. Business Development
- Identifies and presents to line manager Brand appropriate commercial opportunities as they relate to each project
- Weekly KPI shared by MGMT team to BIS: identify immediate opportunities Effective Communication
- Set up strong communication links between all business partners/ line report
- Effectively communicate weekly SVR\’s and any additional business feedback
- Hold regular status meetings on delegated projects with relative teams, setting clear expectations and provide detailed action plans. Financial Management
- Partner with management to ensure timely accounting of team\’s expenses which are managed within the financial calendar/process Training
- Create & deliver educational and consistent training sessions for instore teams, partnering with relevant departments/ modules
- Training and upskilling of coordinators, reviewing regularly for new training opportunities for the team
Experience, Skills & Knowledge
Combination of education, training, and experience which demonstrate the skills and experience as described whilst working within a retail environment.
- Experience within a field role
- Experience in window displays, visual merchandising and rigging
- Demonstrate leadership skills and experience
- Experience in managing a team remotely
- Experience working both independently and, in a team, oriented collaborative environment
- Ability to travel to multiple store locations along with working evenings, nightshifts etc depending on the business needs.
- Analytical and problem-solving capabilities
- Capability to manage multiple projects and tasks whilst maintaining a strategic approach
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Advertising Services
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Senior Brand Image Specialist employer: BoF Careers
Contact Detail:
BoF Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Image Specialist
✨Tip Number 1
Familiarise yourself with Ralph Lauren's brand identity and values. Understanding their commitment to inclusion and community will help you align your approach and demonstrate how you can contribute to their culture.
✨Tip Number 2
Showcase your experience in visual merchandising and window displays by preparing a portfolio of your previous work. Highlight any creative solutions you've implemented that improved store performance or customer engagement.
✨Tip Number 3
Network with current or former employees of Ralph Lauren, especially those in similar roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach.
✨Tip Number 4
Prepare to discuss specific examples of how you've led teams and managed projects in a retail environment. Be ready to explain how you foster creativity and drive results, as these are key aspects of the Senior Brand Image Specialist role.
We think you need these skills to ace Senior Brand Image Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Brand Image Specialist position. Understand the key responsibilities and required skills, such as visual merchandising and leadership experience.
Tailor Your CV: Customise your CV to highlight relevant experience in visual merchandising, project management, and team leadership. Use specific examples that demonstrate your ability to deliver creative solutions and manage multiple projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the Ralph Lauren brand and your understanding of their culture of inclusion. Mention how your skills align with the company's values and the specific requirements of the role.
Showcase Your Creativity: If possible, include a portfolio or examples of your previous work related to visual merchandising and brand presentation. This can help illustrate your creative capabilities and how you can contribute to the Ralph Lauren Outlet store.
How to prepare for a job interview at BoF Careers
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Ralph Lauren's brand values, history, and product lines. Understanding their commitment to inclusion and community will help you align your answers with their culture.
✨Showcase Your Visual Merchandising Skills
Prepare to discuss your experience in visual merchandising and window displays. Bring examples of your past work or ideas on how you would enhance Ralph Lauren's store presentation to demonstrate your creative thinking.
✨Emphasise Leadership Experience
As a Senior Brand Image Specialist, you'll need to inspire and lead teams. Be ready to share specific examples of how you've successfully managed teams, coached others, and driven results in previous roles.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and project management skills. Think of scenarios where you've had to adapt strategies based on commercial reports or feedback, and be prepared to discuss your thought process.
